The polarization of the domestic TV market intensifies Hisense Skyworth’s top two

The Chinese New Year holiday is nearing its end. During the “Yuan Chun” sales season that just passed, the domestic TV market also ushered in a slight increase in sales. However, from the perspective of overall market share, some people are happy and some people worry.

According to the market share data of Yikang in the last eight weeks (December 21 to February 14) in domestic data research institutions, Hisense, Skyworth, and TCL share the top three shares, of which Hisense is relatively stable for the first time. In 2016, its cumulative market share reached 17.05%, followed by 16.04% Skyworth and 14.03% TCL, which are nearly 3% higher than the same period in 2015.


The Chinese New Year holiday is nearing its end. During the “Yuan Chun” sales season that just passed, the domestic TV market also ushered in a slight increase in sales. However, from the perspective of overall market share, some people are happy and some people worry.

According to the market share data of Yikang in the last eight weeks (December 21 to February 14) in domestic data research institutions, Hisense, Skyworth, and TCL share the top three shares, of which Hisense is relatively stable for the first time. In 2016, its cumulative market share reached 17.05%, followed by 16.04% Skyworth and 14.03% TCL, which are nearly 3% higher than the same period in 2015.

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