TCL once again won the top 50 global consumer electronics

On the CES exhibition in the United States, which is hailed as the global scientific and technological trend, Chinese brands renewed their good news.


On January 6, 2017, the "Global Top Brands 2016-2017 Global Brands" Award Ceremony was co-hosted by IDG and TWICE, the largest consumer magazine in the US consumer electronics industry, at CES. The grand ceremony was held. This activity is a comprehensive review and evaluation of the innovative strength and integration capabilities of global consumer electronics brands and products this year, and has attracted nearly 300 global top media and global consumer electronics leading brand companies to actively participate.


At the awards ceremony, IDG CEO Michael Friedenberg personally announced the "Top Global Brands 2016-2017" brand's awards list, with well-known consumer companies from around the world picking up various awards. Among them, TCL has consecutively topped the “Top 10 Leading Consumer Electronics Brands in China”, “Top 50 Global Consumer Electronics Brands” and “Global TOP20 TV Brands” list, and has won two authoritative awards in terms of individual products.


It is worth mentioning that, given TCL's constant breakthrough in the quantum dot TV field, Quantum TV has been awarded the CES Gold Award for "Global Display Technology Innovation of the Year" in one stroke, once again highly recognized by the industry. This is also the second time that TCL Quantum TV won the CES and IFA Technology Awards in 2016. TCL's dominance in this year’s five major awards has demonstrated to global consumers technology innovation from China’s consumer electronics brands.




The thinnest quantum dot curved TV in history, XESS flagship new stunning CES


According to the organizers, this year's "Global Leading Brand" selection activity is unprecedented and the selection is more stringent. The event was jointly sponsored by IDG and TWICE, the largest consumer magazine in the consumer electronics industry in the United States. It also received full support from authoritative research institutes such as IDC and GFK. The selection activity has been successfully held for 11 sessions so far. The purpose is to show consumers of global consumer electronics brands the charisma of consumers worldwide, enhance the voice of major consumer electronics companies in the international market, and promote the rapid development of the global consumer electronics industry. . TCL, the first to take the lead, won five heavy awards and demonstrated to the world TCL's technological innovation power that cannot be overlooked in the field of consumer electronics.


“The CES Awards made QDs stand out in the next generation of display technologies.” The participating experts said that TCL’s X2, X3 flagship new QD TVs globally released on January 4th will greatly accelerate the process of the quantum dot TV marketization. . X2 and X3 not only adopted a more sophisticated quantum dot display technology, but also achieved ultra-thin ultra-thin body. Through cost control, quantum dot TV prices are closer to the price segment of mainstream products. This is a huge breakthrough in the global quantum dot field. It is well worth the award. "The true annual global display technology innovation is XESS Quantum TV."


At the award ceremony, Zhang Shaoyong, general manager of TCL Multimedia Product Center, said that at the CES, TCL released the latest two products from the high-end sub-brand XESS, which are 7.9 mm QD flat-panel TVs X2, and thin to 6.9 mm Quantum Dots Surface TV X3. These two products have three core innovations: “Ultra Slim”, “Super Quality” and “Sound of Nature”. They not only have thinner appearance, but also maintain a high level of quality in TCL QD TVs, including color. The indicators such as domain, brightness, contrast, and sound are at the leading international level.


Zhang Shaoyong revealed that XESS' new X2 and X3 products have become truly scientific thin-spot quantum TVs worldwide through the innovative "ultra-thin optical film + ultra-thin body structure" technology. It is understood that, in terms of ultra-thin optical film, XESS new X2, X3 through the laser light guide plate, double composite brightness enhancement film, DBEF brightness enhancement film and new diaphragm fixed structure to achieve ultra-thin body. First of all, XESS new X2, X3 will traditionally high-expansion PMMA flat plate structure of laser light guide plate, and creatively change the MS micro-structure with lower water absorption expansion rate to reduce the space for diaphragm expansion. Second, the use of double composite brightness enhancement film, not only can enhance XESS new X2, X3 screen brightness, but also reduce the body thickness. Again, by applying 3M's DBEF brightness enhancement film, the brightness can be increased by more than 60%, the contrast of the screen can be improved, and the effect of energy saving can be achieved at the same time. Finally, X2 and X3 also adopted a new type of diaphragm fixing structure, which eliminated the plastic buttons on the left and right sides of the traditional TV, replaced the upper frame with a fixed micro-structure, and directly hung each diaphragm directly, and on the basis of ensuring the structural stability, The thickness of the TV is reduced by 1.2mm.


Not only that, XESS quantum dot new products also rely on the ultra-thin technology of the fuselage structure, to achieve the entire machine to achieve the ultimate fine slim mm. It is reported that XESS new X2, X3 using the industry's leading ART5 to extremely frameless screen technology, the panel for precision cutting, and the use of side sealing technology fixed module, the thickness of the entire machine to reduce 1.2 mm. This innovative technology is not only effective in achieving a very thin body, but also avoid the visual sense of viewing constraints, allowing users to enjoy unfettered freedom of beauty.


Unprecedented audio quality, new TCL accelerates quantum dot industry development


This reporter learned that, based on the realization of ultra-thin technology, TCL XESS QD new products through a series of the world's most cutting-edge innovative technologies to achieve a full range of TV picture quality. Among them, XESS new X2, X3 equipped with a more sophisticated quantum dot display technology, can achieve the industry's highest 110% NTSC color gamut coverage, truly non-destructive presentation of one billion color, to achieve closer to nature's pure color display and Accurate color expression to achieve a qualitative breakthrough in color and color.


At the same time, XESS new X2, X3 take the lead in the use of industry-leading full ecological HDR (Dolby) technology to create a solution that fully meets HDR standards from hardware, content, and software, allowing users to enjoy HDR standard image quality in real time. Based on this, XESS new X2, X3 equipped with Dolby Vision HDR technology, through the brightness, contrast and color to create a more realistic and clear three-dimensional visual impact. Not only that, XESS new X2, X3 also uses TCL's exclusive and patented brilliant image processing engine, virtually restore each color; equipped with MEMC sports enhanced technology, allowing users to watch high-speed scenes, even in the game, racing, etc. Truly no trailing, no jitter, clearer, enjoy the ultimate viewing experience.


“The quality of this TV is beyond imagination.” At the TCL exhibition hall, the sounds from XESS and X3, XESS's new QD TV products, were as loud as the sounds of nature, and they won high praise from many music purists on the spot. According to Zhang Shaoyong introduction, XESS new X2, X3 equipped with a luxury car Royal Hall-class Harman Kardon audio, using the national 863 project project high-tech materials of rare earth permanent magnets, with the silk dome tweeter, to achieve shocking Medium high bass matrix full coverage. At the same time, XESS new X2, X3 break the tradition, creative use of the industry's rare external expansion sound design, pass the voice of direct hit the soul, to provide users with a more beautiful and wonderful listening experience.


"XESS QD TV has tapped the world's most cutting-edge cutting-edge technology and deserves the title of the annual global display technology innovation." A market observer said that TCL has been adhering to the spirit of excellence in craftsmanship for more than 35 years. A series of technological innovations will achieve a major breakthrough in the maturation of QD TV technology and a price-friendly approach, which is expected to accelerate the acceleration of the global marketization of QD TV.


In fact, TCL Quantum TV has always received worldwide attention and unanimous recognition. From last year's CES exhibition, it won the "Global Gold Award for Technological Innovation in the Year", the Domestic Aipulan Award, and the Gold Award of the German IFA Quantum Dot Technology. TCL QD TV won all the authority awards and it was truly popular throughout the year. This year's 2017 CES show was reaffirmed, and also based on its powerful technological innovation and unlimited possibilities in the future, successfully led the Chinese TV industry and even China to take the leading position in global quantum dot technology. Seizing the development opportunities of quantum dots will not only benefit the development of China's color TV industry, but also lay a solid foundation for future layout and printing display technologies. As an internationally recognized next-generation revolutionary display technology, printed display technology can be used to manufacture displays in the future like an Indian newspaper, thus affecting every aspect of people’s daily life. TCL’s global technological leadership has made China’s development in this field a priority. city.


From NPD DisplaySearch's forecast, quantum dot TV will grow at an annual rate of 100% in the Chinese market, and it is expected to grow from 600,000 units in 2016 to 1.2 million units in 2017, and also from the world’s 3 million this year. Taiwan will increase to 6 million units next year, and the rapid development is irresistible. 2017 is expected to become the first year of Quantum Dots, and the future of quantum dots has come.


In addition, the TCL TV+ Business Center of TCL Multimedia’s Internet business unit also showcased a new concept of TV+ products. Its slim, stylish design has shocked many audiences on the scene.


Diamond diamond UI design, dynamic and dynamic, more emphasis on user interaction experience. The new products have more exciting and rich content. At the same time, they have live, on-demand, and carousel video content. Without the need for a set-top box, they can order and watch their favorite content. The high-quality HDR film area allows users to experience large-scale audio-visual shocks without leaving home. At the same time also has more features, such as voice interaction, can quickly understand and timely feedback, can quickly search for film and television content, weather and so on. Children's locks, health alarm clocks, and Bluetooth-only listening capabilities allow users to enjoy entertainment while meeting their family's different needs.




Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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