The new media has two characteristics, many people, more money

Ding Wei, Deputy Director of the People's Daily News Coordination Department

The following is a statement record:

Ding Wei: I am very glad to have such an opportunity to meet with you. People’s Daily certainly knows it and must know. I believe that many people also know the microblogging and WeChat of the People's Daily, and now they also have the People's Daily client. If it is morphologically speaking, it is probably mainly these three forms. New to the new media, I understand there is one more important one, behind which is the new process. We must be able to get rid of the traditional media's thinking in the past and re-engineer the editing process to move toward full media. The original is mainly engaged in text, and now there are pictures in addition to text, audio and video.

"People's Daily" We have summed up that it has changed from one newspaper to a newspaper, web, microblog, WeChat, client, online video, mobile phone, etc. There are ten kinds of carriers, basically covering the popular media. form. This is the first.

The meaning of the second process reengineering is that we must change the type of end-of-line management approach adopted in the editing and mining management of the past and turn it into a full-media format that produces such a whole process of management 24 hours a day. mode. That is to say, our reporter was originally focused on producing a newspaper. It transmitted the production content at 9 or 10 o'clock in the evening. The next day it saw things in the paper media. Now it is different. Now it will provide products for its new media, clients, Weibo, and Wechat for the first time, and then it will then process in-depth reports into content suitable for newspapers. This is the second, the so-called new process.

Third, deeper is the new mechanism. This "new" is the most important new. We now encounter many problems in the process of media transformation. One of the first issues is where money comes from. There must be costs for the media transition. It has developed some new media projects. The new media has two characteristics. The first is "eat people," and more people will be employed. Second, burn money. I heard that the project of the interface is probably very substantial in terms of financing, and Tongtai News is also a scale of several hundred million yuan. Where does the money come from? The second problem is that people, people's problems we may understand, now a person drawing a code on the market, his market overweight, we develop a client, the biggest problem is what? The person who couldn’t find the code did not open 15,000 of them. No one came to 20,000. No one came to 25,000, not to mention those who have a skill in technology development. There is no annual salary of 500,000 or more. Can not get it down, this is a conservative figure. So where does the money come from?

To solve people's problems and solve the problem of money, we mainly rely on innovation in systems and mechanisms. Can we use the corporatization and market-oriented model to solve the problem of where money comes from through external financing? If such a mechanism breaks through, it will also solve the problems of money and people.

Therefore, I understand that the media is new or new media. I understand it is three new ones. Everything has just begun and is on the road. All of us here are taking a step ahead of us and we should listen to their opinions. Thank you!