TV box market growth narrowed to see how the manufacturers to achieve break in the second half?
Since the beginning of this year, in the downturn of the home appliance industry, manufacturers have to stimulate consumer demand and stimulate new market growth points. This is a big promotion for “promotionâ€. Among them, TV boxes are no exception. Well, now that the first half of the year has passed, what exactly is the status of the TV box market? Next, let us analyze it together.
How is the market performing in the first half?
According to big data, in the first half of 2016, the total sales volume of China's smart TV box market was 7.107 million units, an increase of 19.8% year-on-year, of which, the sales volume in the first quarter was 3.909 million units, and the sales volume in the second quarter was 3.19 million units, compared with the same period last year. The ratio was increased by 33.2% and 6.7% respectively. This data shows that the television box market is showing a trend of narrowing growth.
In addition, from online and offline sales data, in the first half of the year online channel sales of smart TV boxes was 3.323 million units, offline channel sales were 3.784 million units, and the ratio between online and offline was 46.8% to 53.2%, but from In terms of growth rate, online channels have increased by 33.9% year-on-year, and the growth momentum is strong.
It can be seen that after years of development in the TV box, the tepid market conditions have changed. However, due to the overall macroeconomic downturn and insufficient domestic demand, the market has improved but has been growing. Have narrowed. In this regard, relevant experts said that due to the upgrading of consumption and the adjustment of the industrial structure, the market situation will improve in the second half of the year.
"Low prices" become a normal market, see how manufacturers break in the second half?
In the big market where the market growth rate is narrowing, it is even more unique that, similar to TV sets, air conditioners, refrigerators, and washing machines, the smart TV box market has not escaped the clutches of market prices and entered a “low priceâ€. The new normal.
According to statistics, taking the online platform as an example, the sales volume of 0-99 yuan smart TV boxes, accounting for 13.2%, 100 yuan-199 yuan smart TV boxes, sales accounted for 44%, 200 yuan -299 yuan smart TV box Sales accounted for 28.5%, 300-399 yuan smart TV boxes, sales accounted for 11.7%, and 400 yuan more than the price of smart TV boxes, sales accounted for 2.6%.
In this regard, industry experts said that the reason why this phenomenon occurs is that, on the one hand, it is related to the intelligent penetration rate of the market; on the other hand, it is related to consumers. Many smart TV boxes with medium and low prices have been able to meet the daily needs of users. Using demand, consumer spending is more and more rational. As a result, for manufacturers, in order to achieve a breakthrough, it is necessary to “prescribe the right medicineâ€.
From the consumer demand point of view, with the continuous adjustment of the consumption structure and the rising of emerging consumer groups, the consumption trend in the smart TV box market is not fixed, and it will inevitably change with the demand, such as games and smart voices. Change, therefore, for the manufacturers, must be around the needs of personalized, differentiated wins and markets.
From an intelligent point of view, nowadays, with the increasing popularity of smart devices, smart home appliances such as smart refrigerators and smart washing machines have been put on smart clothes, and so are TV boxes. Manufacturers should be smart about products. The further exploration, such as adding intelligent voice functions, will be used as a gathering place for entertainment in the home and so on.
Judging from the overall market development trend, compared with other major TV markets such as color TV sets and ice washing stations, smart boxes are not yet mature enough to be marketed under the high pressure of illegal smart TV box policies. And product features to further excavate, the only way to get rid of low-cost confusion as soon as possible to keep up with the overall trend of high-end development of the home appliance industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to big data, in the first half of 2016, the total sales volume of China's smart TV box market was 7.107 million units, an increase of 19.8% year-on-year, of which, the sales volume in the first quarter was 3.909 million units, and the sales volume in the second quarter was 3.19 million units, compared with the same period last year. The ratio was increased by 33.2% and 6.7% respectively. This data shows that the television box market is showing a trend of narrowing growth.
"Low prices" become a normal market, see how manufacturers break in the second half?
In the big market where the market growth rate is narrowing, it is even more unique that, similar to TV sets, air conditioners, refrigerators, and washing machines, the smart TV box market has not escaped the clutches of market prices and entered a “low priceâ€. The new normal.
According to statistics, taking the online platform as an example, the sales volume of 0-99 yuan smart TV boxes, accounting for 13.2%, 100 yuan-199 yuan smart TV boxes, sales accounted for 44%, 200 yuan -299 yuan smart TV box Sales accounted for 28.5%, 300-399 yuan smart TV boxes, sales accounted for 11.7%, and 400 yuan more than the price of smart TV boxes, sales accounted for 2.6%.
From the consumer demand point of view, with the continuous adjustment of the consumption structure and the rising of emerging consumer groups, the consumption trend in the smart TV box market is not fixed, and it will inevitably change with the demand, such as games and smart voices. Change, therefore, for the manufacturers, must be around the needs of personalized, differentiated wins and markets.
Judging from the overall market development trend, compared with other major TV markets such as color TV sets and ice washing stations, smart boxes are not yet mature enough to be marketed under the high pressure of illegal smart TV box policies. And product features to further excavate, the only way to get rid of low-cost confusion as soon as possible to keep up with the overall trend of high-end development of the home appliance industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.