Wang Wanchuan: LED and traditional lighting merge symbiosis and then replace
[Source: "High - tech LED- lighting market" November issue of Zhou Jianhua finishing]
The birth of any new kind of lighting source is a new revolution, which will have an impact on traditional lighting sources. I think LED lighting will eventually replace traditional lighting, but there is still a long way to go. For a long time, LED lighting and traditional lighting are symbiotic.
In recent years, LED lighting can be described as flamboyant and the situation is good. Behind it, there is also hidden helplessness--the real market for LED lighting is still not heavy, and the road is still very long. At present, the popularity of LED lighting is not ideal, because the product price is too high, and the second is the quality is unstable. The price threshold and technical quality have made LED lighting not really "fire".
Faced with the embarrassment of LED lighting, the industry generally laments the winter of traditional lighting. In fact, the traditional lighting at this stage is still far superior to LED lighting in terms of production process maturity, market input, lighting effects and price.
From the domestic and international market demand and energy-saving emission reduction requirements, traditional energy-saving lighting is still the best choice to replace high-energy lighting products such as incandescent lamps and halogen lamps. The policy of prohibiting the sale of incandescent lamps has not allowed LED lighting to quickly replace traditional lighting (including energy-saving lighting).
Visually speaking, the evolution of the relationship between LED lighting and traditional lighting can also be expressed as
The evolution of traditional lighting: the protagonist -- supporting role -- eliminated (replaced)
Evolution of LED lighting: supporting role -- protagonist -- unicorn (alternative)
Therefore, between LED lighting and traditional lighting, it is not a trade-off between fish and bear's paw.
The mutual advantage between the two determines that the two can and need to survive and develop together. Both are not simple alternatives and alternatives. It cannot be completely replaced in the short term. For a long period of time, the relationship between the two evolved into the following: inheritance--fusion--symbiosis--substitution.
Inheritance: lighting industry foundation, enterprise resources, capital accumulation, management and operation.
Integration: integration of brands, markets, channels, industry chains, and resource sharing.
Symbiosis: On the basis of inheritance and integration, the two develop and share symbiosis.
Alternative: After 10-20 years of mutual symbiosis, LED lighting will eventually replace traditional lighting.
At present, LED lighting is just beginning, its market application is still in the "lactation period"; at the same time, traditional lighting is also trying to achieve transformation.
Therefore, the cooperation mode between LED lighting and traditional lighting should be "one platform, two major areas, and keep pace."
A platform, with the enterprise as the origin, the brand as the core, the market as the center, integrate the industrial chain, and build a career development platform; two major areas, LED lighting and traditional lighting; go hand in hand, both on the same platform, each developed until Traditional lighting has gradually been eliminated, and LED lighting is unique.
I believe that this model is the only way to replace traditional lighting in the future, instead of simply giving up one side to strengthen the other side!
Source of this article: Wang Wanchuan, general manager of Zhongshan Xiyaite Lighting Appliance Factory
The birth of any new kind of lighting source is a new revolution, which will have an impact on traditional lighting sources. I think LED lighting will eventually replace traditional lighting, but there is still a long way to go. For a long time, LED lighting and traditional lighting are symbiotic.
In recent years, LED lighting can be described as flamboyant and the situation is good. Behind it, there is also hidden helplessness--the real market for LED lighting is still not heavy, and the road is still very long. At present, the popularity of LED lighting is not ideal, because the product price is too high, and the second is the quality is unstable. The price threshold and technical quality have made LED lighting not really "fire".
Faced with the embarrassment of LED lighting, the industry generally laments the winter of traditional lighting. In fact, the traditional lighting at this stage is still far superior to LED lighting in terms of production process maturity, market input, lighting effects and price.
From the domestic and international market demand and energy-saving emission reduction requirements, traditional energy-saving lighting is still the best choice to replace high-energy lighting products such as incandescent lamps and halogen lamps. The policy of prohibiting the sale of incandescent lamps has not allowed LED lighting to quickly replace traditional lighting (including energy-saving lighting).
Visually speaking, the evolution of the relationship between LED lighting and traditional lighting can also be expressed as
The evolution of traditional lighting: the protagonist -- supporting role -- eliminated (replaced)
Evolution of LED lighting: supporting role -- protagonist -- unicorn (alternative)
Therefore, between LED lighting and traditional lighting, it is not a trade-off between fish and bear's paw.
The mutual advantage between the two determines that the two can and need to survive and develop together. Both are not simple alternatives and alternatives. It cannot be completely replaced in the short term. For a long period of time, the relationship between the two evolved into the following: inheritance--fusion--symbiosis--substitution.
Inheritance: lighting industry foundation, enterprise resources, capital accumulation, management and operation.
Integration: integration of brands, markets, channels, industry chains, and resource sharing.
Symbiosis: On the basis of inheritance and integration, the two develop and share symbiosis.
Alternative: After 10-20 years of mutual symbiosis, LED lighting will eventually replace traditional lighting.
At present, LED lighting is just beginning, its market application is still in the "lactation period"; at the same time, traditional lighting is also trying to achieve transformation.
Therefore, the cooperation mode between LED lighting and traditional lighting should be "one platform, two major areas, and keep pace."
A platform, with the enterprise as the origin, the brand as the core, the market as the center, integrate the industrial chain, and build a career development platform; two major areas, LED lighting and traditional lighting; go hand in hand, both on the same platform, each developed until Traditional lighting has gradually been eliminated, and LED lighting is unique.
I believe that this model is the only way to replace traditional lighting in the future, instead of simply giving up one side to strengthen the other side!
Source of this article: Wang Wanchuan, general manager of Zhongshan Xiyaite Lighting Appliance Factory
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