Who is the real user group of smart TV?

Most young people are actually leaving traditional television, and smart TV is just a way to redefine television.

Traditional TV features

The function of traditional television, in my opinion, is mainly to acquire information, kill time, and family entertainment.

In terms of access to information, young people are more likely to choose to read news on the Internet. TV is no longer a channel for young people to obtain information. Even for sports events, people who have no requirement for clarity will choose online video instead of choosing TV. The only thing that traditional TV can do is live broadcast of high-definition sports events.

In terms of killing time, the traditional TV features mainly include draft shows, TV dramas (all kinds of soap operas), advertising machines, and so on. Similarly, the advantages of draft shows are still time-effective, and the advantages of TV shows are stability and early play. In the case where television commercials are becoming more and more frantic, the functions of television dramas have long been transferred to online video. They are starting to break away from traditional television. The rest is mainly literary programs with high real-time requirements (for example, drafts, spring festivals, etc.)

In terms of home entertainment, the main function of traditional TV is: When there are many people coming to the house, there is a machine that can make sound images to make a noise, so that the family is not cold. Of course, another entertainment feature of the TV is the game console. However, since the game console was banned, many people in the new generation of young people have not come into contact with the use of televisions to play the game. Although the ban has now been lifted, the market that has disappeared will have to Recultivation takes time.

Where is the smart TV user group?

If you want to ask who the user base is, you really need to look at different situations. For smart TVs, the idea of ​​TV producers and Internet manufacturers is not the same. TV manufacturers want new profit points and new added value, while Internet manufacturers want entrances.



Therefore, for TV manufacturers, the user group of smart TVs is "all TV buyers" because smart TVs are just a way to increase prices and increase sales gimmicks for televisions, when all TVs are smart TVs. When it comes to promoting the TV's functionality, it can also use related smart features as a selling point.

For Internet manufacturers, the user base of smart TVs is "people who still use TV as their main channel for information acquisition" and "people who use TV as a new form of entertainment." The former are mostly old people. They have been using television as the main channel for information acquisition before. When they buy new televisions, they naturally become so-called smart TVs. The absolute number of such people is very, very large, and may be the reason why Internet manufacturers are rushing to seize the market. But I personally think that this market is shrinking with time.

As for the latter category of people is an undeveloped market, nobody knows what this market will look like. When young people’s main entertainment methods become tablet computers and mobile phones, it takes more effort to pull people back to television sets. What the TV can do is almost impossible to do on the tablet. Internet TVs have a very limited advantage compared to flat-panel TVs.

But the shortcomings of the TV are obvious: He usually needs a larger floor space, and the sound produced when watching TV usually affects other people who do not watch TV. Two people can have a tablet in the same room with one person. However, two people in the same room watch two TVs and they basically have to fight (voices interfere with each other), let alone watch the same TV. problem.

The real smart TV user is actually a parent

The true potential and loyal users, users who can create profits, are not the ones that followed the Internet and missed the Internet. Your father and mother, the 45-60 age group, is the "genuine user base."


Some of their characteristics and needs

The mouse operation is not adapted, the computer desk is uncomfortable for a long time, chase TV dramas, love TV shopping, and enjoy health. With children and even three generations, there is a need for communication.

Can a computer solve it?

Not suitable. The operating threshold is high. The city can be middle-aged, and people below the third line may not use it. The operation configuration is complicated and the switch is slow.

Can Pads with low operating thresholds be solved?

In part, the screen is small and the vertigo cannot be seen. The only iPad that can be described as good enough to experience is not cheap enough to have buying resistance.

As a long-term home appliance, TV has a natural advantage in acceptance. Compared with the mouse, the operation of the remote control is relatively intuitive, not to mention adapting for so many years. In the future, the use of easy-to-use voice control and gesture control will make the operation experience better than the small screen device of the computer. With Internet elements added, this group of users can have a truly available Internet portal. That demand will naturally come out. For example, chasing TV shows, such as simplified shopping (in fact, the purchasing power of middle-aged groups is still considerable), such as large-screen videophones. Of course, the premise is that prices should be connected with traditional flat-panel TVs.

In addition, the name "smart TV" personally feels a bit too much snow. "Internet-ready TV," "calling TV," and "TV watching TV at any time" must be understood better than Shenma Smart TV and Cloud TV. To allow consumers to understand what it is, it is possible to have a market...