Background information
According to the 2007-2008 China Lighting Market Survey and Investment Consulting Research Report, from the perspective of regional distribution, China's lighting industry enterprises are mainly concentrated in the Pearl River Delta and the Yangtze River Delta, and the Pearl River Delta lighting enterprises have developed relatively early. In front of the market development. However, the lighting enterprises in the Yangtze River Delta pay more attention to the internal management and export of enterprises. Both hands must be hard, not only in the front of the Pearl River Delta in the competition of the electrical industry, but also in the lighting industry, it also shows an aggressive momentum. .
In 1999, the lighting manufacturers in the Yangtze River Delta began to test the Russian market. In 2003, driven by enterprises in Jiangsu and Zhejiang, Guangdong lighting and lighting companies began to exhibit in Russia.
In 2006, Wenzhou Jiuding Lighting and Zhejiang Dongsheng Electric successively entered the domestic market, which ignited the great attention of Hangzhou Taige Electronics, Shanghai Teyou Shi, Shanghai Hu Chen, which had previously entered the business license field. At the same time, in the store of the ancient town, the traces of the business enterprises in the Yangtze River Delta began to appear.
Under the influence of the current Nanhai Commercial Photo, Huizhou Commercial Photo and other commercial lighting bases, the Yangtze River Delta lighting and lighting enterprises that once led the trend have entered the business license field. I wonder if they can be the leader again as they did in the past.
Form an efficient energy saving advantage
Qian Zongming, Supervisor and Marketing Director of Jiangsu Shifu Lighting Appliance Co., Ltd.
Shifu Lighting has always attached great importance to the development of grille lamps. The production of products such as spotlights is only required for engineering support, and there is no intention to invest. However, the light source enterprises in the Yangtze River Delta are involved in the field of commercial lighting, which can extend the product and introduce the advantages of light source into the field of commercial lighting, forming an energy-saving advantage and reducing costs. After the completion of our new Ford Industrial Park, we will also enter the field of light source, but we will still use grille lights as the top priority.
Complementary resources
Li Feng, Chairman of Shanghai Baodi Electric Co., Ltd.
The enterprises in the Yangtze River Delta started earlier than the Pearl River Delta as a whole, so she can take advantage of the geographical advantages, talent advantages, resource advantages and the basic advantages of the old industrial base in the Yangtze River Delta. Although it is still worse than the Yangtze River Delta in scale, it has entered a relatively fast development period from the overall development trend.
Therefore, the Yangtze River Delta and the Pearl River Delta can complement each other in resources. Utilizing the resource advantages of the Pearl River Delta, we will expand our product line through strong cooperation with other manufacturers. Our Baodi company is more optimistic about the sales platform of this market, so we will make good use of our network marketing and set up branches in Guzhen. The main products are ceiling lamps and downlights.
Our arrival can give the Pearl River Delta enterprises a speeding role in technology, process and production management, and optimize internal optimization faster and better. However, we will not be assimilated by the ancient town enterprises. On the contrary, we will learn from each other's strengths and develop together with the enterprises in the ancient town, and improve and optimize our business model while retaining our business model.
There is still no industry support
Gu Xiaoyi, General Manager of Shanghai Teyoushi Lighting Appliance Co., Ltd.
I think that the Yangtze River Delta is unlikely to form a strong commercial brand to drive the development of light source companies. There are several reasons for this: First, the industry support is not allowed. The development of commercial photo requires a perfect supporting resource. The Pearl River Delta has the industrial advantages of this cluster, but the Yangtze River Delta is still relatively lacking. Second, the speed of development is not allowed. The rise of the PRD brand in the Pearl River Delta has made them an advantage in the entire industry resources. As a late brand, it is difficult to catch up in a short time.
Therefore, in order to obtain my own market share under the existing conditions, I believe that the key lies in two points: First, professional development. Now the enterprises in the Pearl River Delta tend to have a large and comprehensive business model, such as NVC, whose scale effect has been highlighted. However, if the company is large, it will be difficult to achieve an excellent development in a certain region or a certain product series. That is to say, we can completely create a professional and refined brand with the understanding of local regional brands, and surpass the Pearl River Delta enterprises in the field of single products, such as Teyou Shi. The second is marketing wins. It is undeniable that the enterprises in the Pearl River Delta are influential, but it is impossible to achieve localization in the marketing sense. Therefore, we can base ourselves on the local, tailor-made lighting solutions for customers, in detail. Beyond the competitors from the Pearl River Delta!
Energy-saving business photos belong to the sideline
Wang Hao, General Manager of Hangzhou Tiger Electronics Co., Ltd.
Tiger Electronics has entered the domestic market since 2002, but the domestic market has a small proportion of the development of the entire enterprise, accounting for only about 10%. With the independent research and development of energy-saving lamp cup series products, Tiger Electronics has great influence in the market.
The energy-saving lamp cup is an updated replacement product. Its emergence solves the problem of high energy consumption of the same type of products in the past, and also reduces the cost, so the counterfeiting rate in the market is very high. According to the survey, there are only 30-40 counterfeit products in Shanghai alone, which is also the biggest problem that plagues the development of Tiger Electronics. Therefore, we hope that the state will pay attention to the issue of intellectual property rights. Before the intellectual property issue is resolved, the energy-saving business photo will only be an uncompromising sideline status.
Merchandise and light source are the trend
Donghao Electric Hangzhou agent Jin Guoguang
I have been in the lighting industry for more than a decade, but the time for the agent is not long. Although Dongpu Electric started a bit late, it has developed rapidly and the product quality is good. It can quickly adjust the product structure according to market demand. At the same time, the technical advantage is very obvious.
Nowadays, many export enterprises have fought in the domestic market. I think the biggest reason is that the domestic market has a large capacity, but it also creates fierce competition and brings great survival and development pressure to dealers. I have a lot of friends who are now not only doing light, but also entering the business field. Therefore, the combination of commercial photos and light sources, I think, is likely to be a development trend.
More optimistic about the development prospects
Xu Feng, General Manager of Hong Kong Donghao Lighting Co., Ltd.
Our store has been in operation for 6-7 years and is mainly engaged in Sanli lighting products. The main reason for not branding the Yangtze River Delta brand is that it is considered by the market. Consumers prefer to trust and contact products with long time and old brands. Although emerging companies such as Dongsheng Electric have no quality problems, they still lack market trust and consumption. Or choose a little more old brands.
However, I am more confident about the prospects of companies such as Dongpu Electric and Tiger Electronics. After all, they have technological advantages in the field of light sources, so if they can refer these advantages to the business field, they will definitely The market has a strong impact, which is easy to attract dealers. However, for the time being, I still don't consider agents.
The trend of high efficiency and energy saving
Shao Aili, General Manager of Hangzhou Pinshang Lighting Engineering Co., Ltd.
We have been focusing on the lighting business, and we will not represent other brands now, nor will we do it in the future. For Dongpu Electric, Tiger Electronics and other enterprises to enter the domestic market, I think this is a good phenomenon, is the result of the continuous development and improvement of the lighting industry.
The Yangtze River Delta commercial enterprise combines the advantages of light source and commercial photo. This is a development trend and is the trend of high efficiency and energy saving. With the development of the industry, the business enterprise will continue to develop more new products to meet the needs of market development. At the same time, Dongpu Electric and Tiger Electronics will enter the domestic market, which will intensify competition among dealers. Therefore, dealers should respond to this change with a good attitude and improve their service level. Promote the development of the industry.
Review
The time for the lighting industry in the Yangtze River Delta to enter the commercial field is still relatively short, and overall it is still in a relatively early stage. However, it is undeniable that the development of the business enterprises in the Yangtze River Delta is very rapid, especially after the advantages of the light source are integrated into the commercial photos, solving the technical problems of high energy consumption and forming a big impact on the market.
However, whether it is Teyoushi, Shanghai Huchen, Dongpu Electric, Shifu and Tiger Electronics, they are far worse than the Pearl River Delta Commercial Enterprises in terms of brand awareness and influence. Therefore, although their advantages have gradually emerged and their development prospects are favored by the industry, it will take some time and product innovation to develop with strong coverage and influence. In short, the Yangtze River Delta lighting companies want to do a good job, there is a long way to go!
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