Wu Changjiang: Do not be loyal to the company.

"Chinese Merchants": In the process of growing up each company, it is important to dig into the first bucket of gold. However, due to the market regulation, there is a process, and the growth of the enterprise also has an "adaptation period". Some enterprises' first barrels of gold are not so reasonable. What is your comment on your first bucket of gold?

Wu Changjiang: Among many entrepreneurs, due to the resources, influence, technology and capital of the initial stage of entrepreneurship, some unconventional means will be adopted, otherwise you will not be able to survive. NVC’s first bucket of gold is a bit unbelievable (laughs). It is a relationship customer of our shareholder. In Hong Kong, this shareholder brought his client after coming to us. It is.

"Chinese Merchants": Is one of your shareholders dig this important customer from his original boss? Is this customer also bringing the first bucket of gold to NVC?

Wu Changjiang: That's it.

"Chinese Merchants": If someone else leaves NVC in the future, what will you do?

Wu Changjiang: This is the only time. We have not done so in the future.

In fact, the boss is hating this behavior. The employees left the company and took away many important customers, which of course had an impact on the original company. If everyone does this, the employees have left the original company and have to take away some of the resources. Later, when we started our second business, I told my former partner, 'Your customer, I won’t touch it.' I did it, and he admired it.

Someone left the NVC before, and there have been such incidents. To be honest, although I understand it, I hate it. We will take steps to try not to let this happen again.

"Chinese Merchants": NVC has grown to this day, it can be said that it is a wave of twists and turns, ups and downs. As a party, you are immersed in the situation and are entangled in various contradictions. Have you ever been discouraged? Have you ever thought of retiring from the game and withdrawing from this game?

Wu Changjiang: To be honest, I never thought of going out. There was a period of time in the middle. Because of the differences between the shareholders, I proposed to 'I don’t do it'. It is a violation of the mind. It is a kind of retreat and a strategy. Because the company was built by me, I paid a lot of effort, I will not give up, never.

"Chinese businessman": When you encourage persuasion to retreat into this strategy, can you understand it as a kind of wisdom to deal with the crisis?

Wu Changjiang: It is also true.

They said, "I was planning a plot in the equity turmoil. It was a conspiracy." I replied that "everyone has to talk about strategy when doing things" (laughs).

"Chinese Merchants": Will this kind of equity dispute within the enterprise cause great harm to the company?

Wu Changjiang: The biggest damage is the company itself, which wastes a lot of resources.

"Chinese Merchants": Will NVC still have such disputes about equity?

Wu Changjiang: NVC in the early stage of the venture is no different from many private enterprises in China. The ownership and management structure of the company is very imperfect. No team ownership and management rights are separate. The board of directors of the company is actually a shareholder meeting. The person has no right, all the things are the boss has the final say, whoever has control has the right.

Now that I am both a shareholder of NVC and a business operator, this will not happen again.








Do not be loyal to the business

"Chinese Merchants": After the equity turmoil occurred in the past, did you have a big cleansing in NVC, and which people who are not loyal to you?

Wu Changjiang: No! Without any cleaning, the company handled it very quickly, but changed the equity relationship. This change is going to happen sooner or later, and it is getting better early than late. The bigger a company is doing, the more it is to be separated from the company, and the damage to the company is even greater. Like we started to do NVC in 1998, by the end of 2005, for the whole seven years, there will be three big gaps between our shareholders, and there will be more small fights.

"Chinese Merchants": Did you expect it in the first place, the day after the separation will arrive sooner or later, it is better to divide the evening scores, is that the case?

Wu Changjiang: Yes. The problem was solved early and the company developed one day earlier. The most obvious example is the separation at the end of 2005. In 2006, I gained 10 pounds. The company has developed smoothly and has a good mood.

"Chinese Merchants": It is understood that the two shareholders are also your good friends. Is it worthwhile to break up in this way?

Wu Changjiang: They are my classmates and good friends. They have good feelings between each other. Everyone came together to start a business, but with the development of the company, the way they look at each other is different, and there are differences in the strategy of developing a company. Just like a couple, divorce in the middle of the road, is a kind of harm to each other, not only the division of business, property, or an emotional hurt.

"Chinese Merchants": For those young people who are working together to start a business together, what advice do you have for them?

Wu Changjiang: I remember talking about it a few years ago when we were not separated. Do not be loyal to the company. When starting cooperation, we must make the corporate governance structure clear, and write it into the charter or contract. Everyone must follow the rules and conventions.

The company's articles of association are very important. According to the charter, the operator is the operator, the owner is the owner, and you are the shareholder. The loyalty of the buddy, there is a big hidden danger that the equity is unclear. Someone once asked me, "Why can Chinese entrepreneurs share the same pains and cannot be willing to do the same?" I think that in fact, it is Maslow's hierarchy of needs. In the early days of entrepreneurship, everyone's goal is to be consistent. To survive, make more money and have a house. There are cars, etc., so that everyone can work together and start a business together; when the business reaches a certain level, everyone has a house, and the car has it. At this time, it is easy to have a split, and some people have a higher level of pursuit, for example. Social responsibility, personal achievements, etc., while doing business, but also to be the image of the company, such contradictions have arisen, accumulated over time, once intensified will split.

"Chinese Merchants": Every time you meet, you are coming and going. So high-intensity running around the country and even the world, can the body eat? Is there a secret to getting yourself back to the best?

Wu Changjiang: My mentality is very good. This is very important. I have always maintained an optimistic mood at any stage of the company's development, and I have always been proud of it.

When I first came to Shenzhen in the same year, working as a reserve cadre in a Taiwan-funded enterprise was actually a security job. After graduating from college, I switched from a very advantageous job in a state-owned enterprise to a security guard. This gap is very big. My friends don't understand it. Some students even want to fight for me. I think this is the boss who deliberately insulted me. At that time, regular college graduates had, but not so much now. I said, "He can't insult me. The salary for me is one thousand two. At that time, a security guard in the Pearl River Delta could find four or five hundred pieces. The boss can't be so stupid, and it's not a brain with a hairy neck. So, a good attitude. It is extremely important for operating companies.

If the two of us are arguing or quarreling, I will first find my own reasons and then find out why. I will wonder if I am not doing well in that area, or if I am offensive to you. If I go to someone else first, I will be more and more angry, and the contradictions will become deeper and deeper.

"Chinese Merchants": Is your mentality related to your growing environment?

Wu Changjiang (hesitated for a moment): How to tell, in fact, my parents are not very educated, but they are extremely simple. They are also very sincere and treat people very sincerely. This kindness, kindness and sincerity have influenced me. For example, my father, he asked us to be the first to be loyal, and the second to be filial. When I was very young, I was influenced by this kind of thinking. He even used a local phrase, "The eaves are dripping in the nest," to warn us, what you mean to your parents now, how your child will treat you in the future.








Corporate culture is actually the boss culture

"Chinese Merchants": Does NVC have its own corporate culture?

Wu Changjiang: Corporate culture is actually the boss culture. A business owner or boss, his philosophy, outlook on life, and corporate outlook are reflected in the management of the company. For example, in NVC, you can make mistakes and even cause millions of losses to the company. I don't necessarily fire you. However, if you are dishonest, you deceive the company. If there is such behavior, it must be fired. Deception is not allowed, this is the culture of NVC.

When I was recruiting, all my relatives and friends came to me. If I heard that he was not filial to his parents, I would not want it, absolutely not. Those grassroots employees may not be able to see them all at once, but I have to understand the cadres above the middle level. If you are not filial, you will not be able to use them. Think about it, if a person is not filial to his parents, can you be loyal to the company? This is one of the principles of NVC's employment.

"Chinese Merchants": Don't you think that you are a bit too emotional in running a business?

Wu Changjiang: I have always been very committed. To be a man, I want to be like a Buddha. I am laughing and open to anyone, open my arms and accommodate everything. Whether you are a Monkey King or a Bull Devil, they are treated the same. But one thing is that no one can jump over the palm of his hand. If someone really wants to do something about the business, I will also notice that doing business is predictive.

"Chinese Merchants": When you choose a franchisee or a business partner, what kind of criteria is used to measure each other?

Wu Changjiang: Many businessmen tend to be preconceived when choosing partners. Before you have cooperated, you are always wary. Some people even think that those who seek cooperation are “not good intentions”. Only after many cooperation can you build some kind of trust. On the contrary, since I have chosen you, working with you is to cooperate sincerely, do business and develop together. Even my friends yelled at me, "Why are you so stupid, and everyone who has seen them should take off their shorts and show them to others." My point is that "if I don't show it to him, he won't show it to me; if I take it off to him, he won't show it to me, that's his business."

I can be honest and loyal to you, but if you are not loyal or even harmful, then you are wrong, I am not a fool you imagine.

"Chinese Merchants": When I started to do NVC, did I not think that I would make it the industry leader? Is this all thanks to luck or chance?

Wu Changjiang: Quite the opposite. When we started doing NVC, we made up our minds to make NVC a regulated enterprise. When my brother was in NVC, what happened when there was a conflict between the business and one of the shareholders? Again and again, I decided to let my brother leave and leave NVC. For this reason, my brother did not talk to me for three years. It was the Chinese New Year, the festival, the family reunion, everyone sitting at a table to eat, he ignored me.

"Chinese Merchant": Is it your younger brother?

Wu Changjiang: Yes.

"Chinese Merchant": Does he still hate you now?

Wu Changjiang: No. He also understood my original decision and started my own business. Of course, I also helped him a little.

"Chinese Merchants": Does your lover work for NVC?

Wu Changjiang: No. When I was separated in the same year, when the company was in the most difficult time, my wife asked to enter NVC to help me, and I refused. My wife even said that "once the standardization of NVC is on the right track, I will quit again." I still denied it. To this end, my wife still shed tears and said that I "do not trust her", I said "this is not a matter of trust and distrust, I do not want others to think that NVC is a husband and wife shop."

"Chinese Merchant": Is she now working full-time wife at home?

Wu Changjiang: No. She also has her business, doing finance in a business.








Understood the helplessness and difficulties of Zhuge Liang’s singing of the empty city plan.

"Chinese Merchants": You give people a feeling, as if there is no difficulty in front of you to stop you, is this the same in reality?

Wu Changjiang: When I deal with many crises, the more unbelievable the dangerous situation of outsiders, the more I am calm. I just panic and mess again, and I won’t show it because you are the boss. You are the leader in this business. You can't fall, you can't panic. If you are flustered, you may let the company collapse at a critical time, just like a domino.

In the face of difficulties, you can only go up, hard to scalp and top, you are not on, no one will go.

Just like the end of 2005, I’ve been scared to think about it so far. Because that year, I built a new factory, the capital chain is very tight, including the payment of goods to suppliers is beyond the imagination of ordinary people. At that time, all the suppliers were based on my personal friendship for so many years, and did not come to collect money. If this time, I am flustered, then they will be more flustered, they will suddenly squeeze into the door of NVC, will seal your factory, rob your raw materials, will run like a bank against the NVC. There is no doubt that the entire NVC will collapse in the night.

At that time, I really understood what was meant by the end, and understood the helplessness and hardships of Zhuge Liang singing the empty city.

"Chinese Merchants": In the most difficult time, have you ever shed tears and cried?

Wu Changjiang: In the face of difficulties, I have never shed tears.

In front of the feelings, I said in my heart, I shed tears. Including that separation, the scene at the time was really very moving. The control did not wish that sometimes, when watching some very touching movies, I also did not wish to control it. However, in the face of difficulties, I was never afraid or afraid to shrink. This personality may also be related to my small living environment.

"Chinese Merchants": What environment?

Wu Changjiang: I grew up in the countryside. My father was a few hundred meters deep in the underground of the coal mine. He was actually a coal miner. My mother has to shoulder the heavy responsibility of raising three children. Sometimes, when it rains, the shoes made by the mother will not work. We can only go barefoot to school. Also, in winter, the winter in Chongqing is very cold, and the cold wind will freeze our feet and bleed.

"Chinese Merchants": How do you finish college in such a difficult environment?

Wu Changjiang: I can finish college, thanks to my mother, who borrowed money from relatives and friends and insisted that I finish high school until I graduated from college. Without the insistence of my mother, it is difficult for me to have it today.

"Chinese Merchants": In addition to work, do you have your own interests and hobbies?

Wu Changjiang: Yes. I like to play chess.

When I was in college, I was a cadre of the Student Union and a squad leader. I like sports. The best hundred meters record is 11 seconds. Later, I learned to paint and won the prize. In the past, I only played Go, and chess was not very good. After coming to Huizhou, there was a little brother who played chess very well. At first he looked at me very small, because every time I played chess, I wanted him to make me a car, a cannon. Now that we play chess again, he will go all out and one particle will not dare to let it (laugh).








I never thought about selling NVC.

"Chinese Merchants": After graduating from college, there was an enviable job, which was very difficult at the time. Why should you quit, do you expect that you will have today's success?

Wu Changjiang: It is a bit premature to say success now. I can only say that in this circle, I am doing better than the average person. But I have always believed that a large part of people's success comes from the hard work and hard work of the day after tomorrow. Plus, my ambition is big, so I came out like this. To be honest, the first day I came to Guangdong, I came to be the boss, not to work. I even thought that those junior high school students and high school students have found a job. Can I not find a bowl of rice to eat?

In fact, when I came to Guangdong in the past, I was accompanied by a big school alumnus. He studied electronic science. He couldn’t eat hard, came back and went back, and he couldn’t go back. I remember when I came, there were no cars in some places. I walked on a motorcycle. When we have no money to eat, we will eat bananas. Because the bananas in Guangdong are cheap, he really can't stand it and go back.

Now I feel that if a person can suffer hard, he will have half the success. Due to the circumstances at the time, many bosses did not have any culture. Some of them had just landed from the rice fields, and the mud on their legs had not been wiped out. I was thinking that they could all succeed and why I could not succeed. I also have the spirit of suffering, and I have the spirit of their daring. Another point is that I don't have the culture I have, so I firmly believe that I will be able to do better than them in the future.

"Chinese Merchants": How much did you invest in the first venture?

Wu Changjiang: 15,000 pieces. Still earned from working. I found six shareholders and made up 100,000 pieces. One of the shareholders is Hong Kong. He is a vice president at a consulting company. After he joined in, he brought his big customers in Hong Kong. Our first bucket of gold was dug like this.

Later, I worked for more than a year. Because the business was big, he wanted to do it alone, and we transferred the shares to him.

At that time, he mainly made foreign markets to try to export. I think the domestic market is more promising, but at that time the domestic market was extremely chaotic and the arrears were serious. Many people even thought that the domestic market could not do it. At that time, I judged at two points. Since Panasonic and Philips are doing so well in China, why can't we do it ourselves?

"Chinese Merchants": This is my first time to come to NVC, the previous understanding of NVC, more based on the network. Now, in the industrial park of NVC, NVC is like a high-speed machine. How do you keep the various components of this machine harmonized?

Wu Changjiang: I think that doing business is inseparable from two points. One is your team and the other is your system. A good team can make this company run at a high speed, and a good system can guarantee the harmony of all departments. And these two points have to match, only the match can go on for a long time. For example, if I was a small company at the beginning of the business, I would hire a doctor or a returnee. On the one hand, I might not be able to pay the salary; on the other hand, he might not be suitable for such a company. But now it is different. When a company grows bigger, it must have talents from all walks of life to enrich it.

"Chinese Merchants": The previous NVC was "grown up" behind the optoelectronic giants such as Philips and Panasonic. Now NVC has already reached the stage and started to make a positive move with the old bosses. How will NVC play its new role?

Wu Changjiang: Competition is normal. Without competition, it cannot develop, but I think all competition must be benign. As a company, you should not only focus on money, especially this leading enterprise or leading enterprise, you have to take responsibility for the sound development of this industry.

If I think I can go beyond it, I will go beyond it; if I think it is not enough, I will learn it.

"Chinese Merchants": Cooperation with GE is a win-win situation, GE needs your channel and marketing network, and NVC needs GE's core technology. However, everything has a double-sided nature. There is a win-win cooperation and a possibility of losing both. How to prevent the latter situation from appearing?

Wu Changjiang: Anything can be done in an unfavorable direction. Therefore, you must have a corrective plan to ensure that your cooperation moves toward the desired goal. I know very well why GE wants to work with us. It has no channels. After the investigation, it was considered that NVC's channel and network were very good and very needed.

GE Lighting is not doing well in China, which is related to their culture. GE advocates technology and conducts business in a regulated manner, which makes GE Lighting have no achievements in China for more than 20 years. Philips did more than 2 billion last year, and GE has only 200 million in lighting, just a fraction. So it needs a company familiar with China’s national conditions to do the Chinese market.

"Chinese Merchants": What is your purpose as a NVC? Is it ready to go public, or is it selling for a good price?

Wu Changjiang: I didn't think about selling NVC, never. The purpose of listing is on the one hand to open up the platform for funds, and on the other hand to play a role as a reservoir. Once I have a good project and need funds, I turn on the faucet and turn it off when not in use.

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