5 trillion yuan market "gold mine" listed companies transform sports industry
Recently, with the drastic reform of the sports industry, listed companies have once again transformed the sports industry with a view to tapping its 5 trillion yuan market “gold mineâ€.
Layout of the sports industry
On July 31, China won the qualification of the 2022 Winter Olympics, which pushed the Chinese people's sports enthusiasm to a new height. Some listed companies are also aiming at this opportunity and have transformed their sports industry.
As early as last October, the State Council issued the "Several Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption" (hereinafter referred to as "Opinions"), which was clearly recognized by the industry as a signal of changes in the sports industry. According to the "Opinions", by 2025, China will basically establish a sports industry system with reasonable layout, complete functions and complete categories. By then, the total scale of China's sports industry will exceed 5 trillion yuan.
Under the favorable stimulus of “5 trillionâ€, A-share listed companies are rushing to transform the sports industry. On August 31 this year, Lehman Optoelectronics announced that the company is pursuing the development strategy of LED and sports dual-main business, and intends to change the securities abbreviation to “Lehman sharesâ€. As a sponsor of the Super League, Lehman Optoelectronics said in the semi-annual report that the sports marketing market has broad prospects and is an important entry point into the big sports industry.
The main business is the main cause of transformation
Improving performance through transformation is a common practice for listed companies in recent years. In the case that the "Internet +" boom has not completely faded, the sports industry has become the scent of the capital market. Most of these companies are undergoing transformation because they face the same flaws – the main business is sluggish.
According to the semi-annual report, Lehman Optoelectronics realized operating income of 168 million yuan, a year-on-year decrease of 16.38%; net profit was 19,854,400 yuan, up 5.27% year-on-year. Obviously, the company's main business has been growing weakly.
In the first half of the year, Rheinland's loss was 25.9271 million yuan, and its net profit dropped by 203.74% year-on-year. It was in the downstream of listed companies in the same industry. The sluggishness of the main business has accelerated the company's divestiture of real estate business. In June, the company announced that it intends to transfer all or part of the equity of the company's owned home ownership companies.
Listed companies have a high risk of cross-border transformation
Although the listed company's pursuit of transformation will be conducive to the company's sustainable development, but the transition must be cautious, especially cross-border transformation, entering a new field will bring unpredictable risks due to lack of experience and other reasons. After all, there are not a few cases in which listed companies fail to transform.
For some industries with huge development space, the enthusiasm of listed companies to chase is very high, from mobile games, Internet finance to sports industry. However, there are still many things that listed companies want to do in the 5 trillion yuan "gold mine" of the Nuggets sports industry. Some market participants said that although the country vigorously develops the sports industry, the competition in this field is fierce. The listed companies in transition are basically old-fashioned enterprises. The main business is deeply rooted, the transformation of new industries is difficult, and the Chinese sports industry is still in its infancy. The concept of consumer consumption has not yet formed. The listed company's layout of the sports industry is a long-term process to get returns.
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