Analysis of the development status of smart home industry from e-commerce sales data
With the improvement of cloud computing, Internet of Things and communication technology, the concept of smart home has gradually been branded in the public mind. The development of society and economy has made people's pursuit of home quality higher and higher, requiring home comfort and safety. The home life is comfortable and intelligent, and the demand for smart home systems is getting stronger and stronger. According to the e-commerce data platform data, the two major e-commerce platforms (Tmall + Taobao) generated sales of 268,188,310 yuan in the first quarter of 2015, accounting for 8.65% of the electronic/electrical category. The second place in the category subcategory, it can be seen that the consumers of the smart home system purchase more than three times each time when purchasing on the e-commerce platform. It can be seen that smart homes have gradually been accepted by the public. What the major manufacturers have to do is to continuously improve the use of smart homes, product quality and control product prices. It will gradually become popular over time, and smart homes will remove the concept word. .
Smart home system category sales in the first quarter of 2015
Smart Home System Category 2015 First Quarter Sales
Sales of smart home systems in the first quarter achieved sales of 115,840,365 in January, the highest level so far; sales in February fell 51.2%.
Sales of smart home subcategories in the first quarter of 2015
Sales of smart home sub-categories in the first quarter of 2015
In the sales of sub-categories of smart home systems in the first quarter, the sales of sub-category building intelligent systems rose suddenly (74% of sales stations and 62% of sales), becoming the sub-category sales champion in the first quarter.
In the first quarter of 2015, the price of the smart home sub-category - the unit price was calculated after calculating the unit price (sales / number of transactions) / unit price (sales / sales) of several sub-categories, we found that the video control system The unit price and customer unit price of the quarter are the highest among the sub-categories; the unit price of each sub-category in the first quarter and three months is 61.3 yuan, and the unit price is 191.34. It can be seen that the consumers of the smart home system are When the e-commerce platform is purchased, the number of purchases per time is more than three. This may be related to the need for multiple components of smart home products, or the high sales volume of smart cards and other products, which drives the per-purchase quantity per person of the entire home system.
Smart home manufacturers need to know that user stickiness is king
First, for smart home products, stickiness is a crucial factor. First, what manufacturers should do is to make the product quality excellent and worry-free after sales. Who has not spent some money to buy a few smart products to improve the quality of life this year? If the manufacturer is a one-time product, it is estimated that there will be no accidents for you. If you are small, you will say that you are signing your own. If you are big, you will delay the development of the industry and let users lose confidence in smart home products. Therefore, good after-sales service and product quality should be the industry literacy that each manufacturer should possess, and it is also responsible for the users and themselves.
Second, smart home products should have the characteristics of various styles, beautiful appearance, simple operation, etc. It may be very strange, why the appearance and operation will be second, it is undeniable that people are visual animals, a smart product, no eye-catching How does the design look and feel let the user deepen understanding? For home products, of course, the more fashionable, the more popular. The essence of smart home products is to simplify the operation, let the product replace people to complete a series of trivial work, if the product operation is too complicated, it will make the user rebellious.
Third, the product should be gradually optimized and upgraded from the function, step by step, add new application functions and equipment, realize human-object interaction, material-object interaction, let users have new experience and freshness, not to be too hasty, let users resist Emotions, as the saying goes, "I can't eat hot tofu" is the truth.
Fourth, in the end, smart homes want to be close to consumers. The price is a roadblock, but it is definitely not a constraint. This is why many manufacturers must look at their own positioning. The price and value are mutually exclusive. The product is not in his price, the consumer. I don't like to buy cheap things, but I like it cheaply. The price/performance ratio is so good. The products with good quality and low price are also the most acceptable for consumers. It is surprisingly good.
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