LED Lighting Industry Development Trend

From April 22nd to April 24th, 2015 Beijing Lighting Fair was held in the old hall of China International Exhibition Center. As the largest professional lighting exhibition in the north, Beijing Lighting Exhibition has successfully held 14 sessions, but it is different from previous years, despite the fact that there is sunlight lighting. , Foshan Lighting, Guangyu lighting and other domestic traditional lighting brand companies exhibitors, but international lighting giants such as Osram, Philips, GE lighting and other absence of the event, NVC Lighting, Qinshang Optoelectronics, Mulinsen and other well-known domestic brands have not directly exhibitors. According to the survey, the general audience of this year's show has generally decreased compared with previous years. The main reason is that it is difficult for the exhibition to have new products with creativity and technological breakthroughs. The homogeneity of products is becoming more and more serious. This is also the dilemma faced by professional lighting exhibitions in China.

So, how do lighting companies look at the current development of the show? What is the main purpose of their insistence on participating in the exhibition? In order to solve doubts, OFweek semiconductor lighting network editors randomly interviewed many lighting companies during the exhibition and discussed with industry professionals about the development trend of the industry.

The audience tends to be professional

Although the general audience at this year's Beijing Lighting Fair has been reduced, most of the rest are professional audiences. The person in charge of the company described the current lighting show as "more like an annual gathering of old friends." According to the editor of OFweek Semiconductor Lighting Network, The current professional lighting exhibition mainly has the following three major trends:

First, mobile internet thinking has impacted traditional marketing models. Many corporate executives believe that due to the development of mobile Internet thinking, the rise of e-commerce channels has impacted the lighting industry's physical channels, and they said that the effect of future exhibition promotion will gradually be diluted.

Second, the exhibition is moving toward specialization. Some optimistic companies believe that the reduction in the flow of people at the show does not have much impact on the effectiveness of the show. It is only that as the development of LED industry becomes more and more professional, the number of ordinary audiences will become less and less, and professional and purposeful. Exhibiting visitors will gradually increase. Therefore, for some companies that focus on market segments, the promotion effect of such exhibitions will be better.

Third, the light experience has become a new direction. With regard to future life trends, combining light environment experience, LED lighting, intelligent control systems and other products and technologies on the design of lighting scenes, people can experience the wonderful and colorful light environment on-site in person.

Despite the obvious changes in the exhibition, most of the exhibitors' confidence in the lighting show has not diminished. Every year, with different goals and enthusiasm, the lighting exhibition is an important exchange event.

Show new brand promotion

Through investigation, the major exhibitors of the major lighting companies currently mainly aim at four aspects: display of new products, brand promotion, development of customers, and industry exchanges. According to the visit, at this year's Beijing Lighting Fair, it is hoped that with the huge industry exchange platform lighting exhibition to display the company's brand image, in order to start the corporate reputation of the company. Among them, many well-known lighting companies have announced their strength to the outside world with luxurious and unique booth layouts, as well as exhibits and high-end customer experiences (including intelligent system display or solution display). There are also some LED lighting rookie brands, through the creation of differentiating, high-end boutique scenarios, supplemented by different marketing techniques such as five-pointed star lights and leaf lights to attract exhibitors, etc., to pass on the confidence of enterprises to promote the brand. There is also a transitional enterprise that focuses on product research and development toward brand building. It focuses on demonstrating superior products and superior technologies, and focuses its efforts on increasing publicity to achieve the effect of brand upgrading.

In the brand's warfare is in full swing in the show, many companies are still committed to product promotion. According to survey visits, the purpose of most of the exhibitors is to display the latest products and innovative technologies of the company and to find partners.

Among them, some companies expressed that this exhibition provides customers with the most cost-effective products. This time the exhibitors did see a lot of original designs and products that showcase end-user experience. More companies expressed the hope that through the launch of the latest products, the company will demonstrate its technological strength to the industry and use technology as its core competitiveness.

Innovative technologies, smart products

In this lighting exhibition, OFweek semiconductor lighting network editors and several exhibition visitors, they all said that the new products can not be seen at the Beijing Lighting Fair, the role of real promotion of sales has been gradually weakened, and Exhibitors spend most of their time communicating with new and old customers.

According to observations, the most important thing for the audience of the exhibition is the breakthrough in technology and innovation of products, including intelligent control and various creative products. In addition, many companies have stated that the development of well-known brand companies is also an important point to pay attention to. The so-called “knowledge of oneself and knows one’s knowledge and accomplishes one’s wars” is a never-ending pursuit of all industries.