CES observation: the troubles of hills and mountains in the field of smart TV
Compared with other industries, the development of smart TV is very slow, which is reflected in this CES. Although companies such as LG, Samsung and Panasonic do their best, they want to change the remote control and personalized voice recognition. Other ways to redefine smart TV, but overall it has little effect.
But in fact, many of these new developments are still attractive.
The driving force behind the smart TV is that it can obtain the desired content search through the Internet, TV broadcasting, video streaming and social media. Ed Border, senior analyst of IHS TV system, said: "The basic needs of consumers are to be able to browse all online TV and Internet content, and be able to choose what they like. This is Google, Samsung, LG, Panasonic and other companies. What is being explored. "
"The driving force behind the development of smart TVs is the processing and integration of content." Border analysis. The development of smart TVs has not been fully integrated, and no manufacturer can fully control the current wide variety of content, APPs and services.
Rather than attract people ’s attention to their incomplete content search capabilities, smart TV supporters are more willing to divert people ’s attention to their peripherals, such as the user interface.
LG's Magic Remote
LG Chief Technology Officer Scott Ahn said: "Smart TV has many functions, but the interaction between consumers and TV is not smart enough." LG's solution is to use a magic remote control on their patent-protected TV. The user of this remote control can switch channels by writing a number; it allows the user to "communicate" with the remote control instead of the TV; it can replace the laborious arm control with finger gestures.
LG remote control applied on Google TV
Full keyboard on the other side of the remote
Panasonic sells personalized TV
At the same time, Panasonic promoted "home TV screens", whose purpose was to provide TV broadcasts, Web content and personal media (photos and videos) on a catalog page. Panasonic also sells them another selling point, is to allow users to create their own web pages on smart TVs. Inherited a very small camera on the smart TV, through which you can identify the user and change the screen through the original settings.
Panasonic's smart TV recognition, after identifying the user, it will be displayed on the preset webpage
"Through the cooperation with Youtube, as long as the smart device and Viera TV are in the same WIFI network, customers can synchronize the Youtube video seen on the mobile device to the Viera TV. The pairing of the mobile device and the TV is done automatically. Dimension code or pairing password, all you need to do is press a button. "The person in charge of Panasonic said.
Samsung's ultra-smart TV
Among all consumer electronics suppliers, Samsung ’s still smart TVs are still the most expensive. Samsung ’s senior executive Boo-Keun Yoon introduced that the key to the company ’s progress is that it must pay attention to the acceleration of content competition. The key is that consumers When searching for content, they can provide them with a simple and quick method.
"Consumers want more devices to access content. Our survey shows that 80% of consumers want their TVs to be updated. We can provide a disruptive package to upgrade your home TV." Boo-Keun Yoon Say.
Boo-Keun Yoon went on to say that consumers have diverse needs and choices, and we hope to provide some applications that can add your habits and the like to the connected world, and people like to be able to contact at any time.
Elements of the second screen
Samsung ’s latest smart TV focuses on two aspects: voice interaction (the smart TV understands the full sentence of the smart TV) and smart TV recommendations (the smart TV recommended content). Samsung claims that their system provides different video content on five different panels. The first panel provides broadcast programs; the second panel provides on-demand video, allowing search of all video streams; the third panel displays personal photos and videos; and the last panel displays social trends.
Samsung promotes the "recommended" and "sound interaction" functions of smart TVs
Compared to its competitors, Samsung ’s features are comprehensive, and the South Korean giant ’s user interface is also very complex.
The impact of the second screen
As designers strive to redefine smart TVs, Google TV strives to find a position in this initial market. In the case of LG making Google TVs and smart TVs, and Panasonic ’s alliance to promote non-Google TVs, Google faces a very complicated situation with regard to TVs.
Richard Doherty, director of market research firm Envisioneering Group, asserts that Google TV will succeed.
Richard Doherty believes that using the iPad as the second screen will ease the pressure this year. This gives manufacturers more time to build their smart TV or Google TV on the home screen.
This means that using the second screen creates difficulties for Google, Google partners and smart TV advocates. According to research by Envisioneering Group, Youtube is the third largest streaming application after Netflix and Hulu. Doherty sarcastically “People are only interested in Youtube TV now, and redefining Google TV will help a lot.â€
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