According to Skyworth Digital's recent announcement, Skyworth intends to include the digital set-top box business in the listed company China Resources Jinhua. At the same time, Skyworth Optical Show, a wholly-owned subsidiary of Skyworth's main LCD module, has submitted a listing application form to the Hong Kong Stock Exchange and is awaiting approval from the Stock Exchange. If Skyworth's set-top box and LCD module business can be successfully listed, Skyworth Digital will be split into three from a current Hong Kong-listed company.
Skyworth’s tens of billions of ambitions Last year, Huang Hongsheng officially stepped onto the front desk as a group consultant. In line with this, Skyworth executives are constantly changing. First, Yang Dongwen became CEO. Later, Zhang Xuebin resigned as the chairman of Skyworth Digital Board. On April 1 this year, Mr. Huang Hongsheng was officially replaced by Mr. Huang Weisheng.
Huang Hongsheng’s intentions are by no means simple. He is always in the blood vessels of entrepreneurial blood, and is seeking greater transcendence.
At the end of last year, Huang Hongsheng said that the sales revenue of Skyworth Group reached 50 billion yuan in 2015 and 100 billion yuan in 2020 when he attended the 60th anniversary of his mother's school in South China. To this end, Skyworth “has to start a third business, climb out of the trenches, and take the initiative to attack the marketâ€.
Huang Hongsheng’s tens of billions of ambitions show his inherent pursuit as an entrepreneur. Although, Skyworth Digital's 2012 fiscal year interim turnover increased by 25.4% year-on-year, amounting to HK$16.389 billion.
According to Skyworth's plan, Skyworth's main profit sources will be expanded from the initial TV business to 10 major businesses, mainly including set-top boxes, Qunxin security, Guangxian technology, as well as white power, LED lighting and other services. These new businesses will be the backbone of Skyworth's implementation of the 100 billion plan.
Behind the spin-off financing In the eyes of Huang Hongsheng, in addition to color TV's sales scale of 50 billion yuan in 2020, other business centers will be able to generate 50 billion yuan in revenue.
But for now, Skyworth's other business centers are currently somewhat "small". According to the semi-annual report released by Skyworth Digital in November last year, its color TV business still accounts for more than 80% of sales revenue, set-top box is about 2 billion Hong Kong dollars, and light display technology is 215 million Hong Kong dollars, including white electricity, security and automotive electronics, LED lighting. The income from other aspects was HK$790 million.
This is related to the “steady strategy†that Skyworth has implemented in the past. In the past, color TV is the absolute main business of Skyworth. The Group is closely surrounding the color TV business in terms of factories, logistics and materials. Although the introduction of relevant industries to expand the strategy, but the financial support is relatively small. At the same time, Skyworth Digital did not refinance after listing in Hong Kong, which limited the development of other businesses to a certain extent.
While continuing to be the main business color TV, Skyworth must act in order to achieve the sales target of 50 billion and 100 billion. To this end, Huang Hongsheng has set his sights on the two businesses that are not big, but in the Group's business, the set-top box and LCD module.
Li Wei, the brand director of Skyworth Group, said in an interview that Skyworth's set-top box and optical display technology are being launched in order to expand financing channels and expand financing channels for other profit centers other than TV. The set-top box business is the second largest business of Skyworth, and this business can be made bigger by the financing of listed companies. The liquid crystal module business, placed under Skyworth, is not fully reflected in value, and therefore seeks to be listed separately.
However, industry experts have analyzed that there are still many uncertainties about whether Skyworth can split the market on time. As far as the set-top box business is concerned, the future development space is greatly affected by the policy. But Skyworth is full of confidence in this. Li Cong wanted to say that the digital set-top box business provides value-added services to the stock market color TV market on the one hand; on the other hand, the TV with digital receiving function in the future is actually built-in set-top box, and there is still a huge overseas market. "The hardware of the set-top box is still not eliminated, and Skyworth has a lot of opportunities."
In addition to set-top boxes and optical display technology, Skyworth Qunxin Security, Automotive Electronics, Skyworth White, and other businesses, all hope to expand by means of spin-off financing. At present, Skyworth White has put forward a sales target of 10 billion yuan, and will expand to the primary and secondary markets this year.
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