Commander Ali YunOS Debuts in Zhengzhou, Leading the Transition of TV Industry
Makers join hands, Commander Ali YunOS TV upgrade "content + service" model
The commander, Haier’s young brand, advocates “creating a spirit of loyalty†and emphasizes that companies join the Internet gene. Faced with the traditional television industry, the commander thought that “the logic of the functional selling point of the upstream supply chain decision-making or the division of high-, middle- and low-end users by financial orientation can no longer meet the needs of users in the Internet era.†The essence of the Internet is connectivity. To provide continuous and accessible services, the implementation of the TV is "content + service" mode. The commander of the TV, Liu Yao, said plainly, “In terms of the Internet concept, buying TV is to buy services. Enterprises must understand that the Internet era 'content + service' is the way to win.â€
Therefore, relying on Haier's strong industrial chain advantage and the daily logistics services after the day and the day, the commander chose to join hands with the Internet's big coffee Ali. The advantages are complementary. The rich online resources and cloud computing advantages of the latter will be expected to bring the commander to the commander.†The comprehensive upgrade of content + services provides users with a more open and free viewing experience. The launch of the new product - the commander Ali YunOS TV is the strength of the two forces together, according to field staff, this is an Internet TV equipped with Ali advanced YunOS system, it not only has the Hollywood six major movie companies Authorized massive ultra-clear film, also received strong support for the new film of the WCDMA Digital Cinema platform, coupled with a smooth interactive interface and first-class hardware configuration, allowing consumers to fully enjoy the experience of watching a large movie without leaving home, starting the family TV "Super Cinema" era.
Cooperation win-win, Commander Ali reconstructs TV industry "Internet + industry" model
As an Internet custom brand, the commander knows the importance of win-win cooperation. Therefore, since the birth of the brand, the commander has introduced an open source culture, sought partnerships, built an “Internet + industry†cooperation model, and built a win-win ecosystem based on user experience. The cooperation with Ali and the launch of the commander's Ali YunOS TV fully demonstrated the active exploration of the emerging brands' changes in the traditional Chinese TV industry under the "Internet + Industry" cooperation model.
In addition to the massive "super movie theater" resources, the new commander Ali YunOS TV also has a wealth of education and shopping resources and has performed well in terms of functions, quality and craftsmanship. For the commander-in-chief, this product equipped with Ali YunOS system can achieve seamless integration of first-rate resources, can interact with users in depth, and further enhance the match between the commander's Internet custom brand; and for Ali, the commander-in-chief is Ali Internet. Another important measure of TV strategy, the commander has Haier's strong manufacturing process and R&D strength. With the advantages of daily logistics after-sales service, Ali will be able to more easily achieve content and provide consumers with the best entertainment experience in the whole process.
In recent years, restrictions on the acceptance system and interests, etc., the transformation of the traditional household appliance companies did not have much highlights. The previously promoted smart TVs and 4K TVs were also fed back by consumers with poor experience and lagging services. The cooperation between the commander and Ali will be expected to break down industry barriers while achieving win-win situation for both parties. The “Internet + industry†model will promote the overall upgrade of “content + services†for TV products, providing a reference for peers in the new era of transformation. .
General Electric is the third sub-brand of Haier Group following Haier and Casa Dee. It is a customized appliance brand launched by Haier Group in the context of the Internet era. Adhering to the "you design, I create; you need, I sent to" brand philosophy and "pay only for the features you need, for the unnecessary features free of single" value proposition. Through the virtual reality integration mode, the commander quickly obtains the personalized needs of users online and meets the needs of users quickly and offline.
And using Haier's R&D technological superiority, at the same time relying on the advantages of the Haier Group Four Network (virtual network, marketing network, logistics network, and service network), it fully guarantees the timeliness and completeness of product production, distribution, and package services. The simple business model and unique functional design create a new brand that meets the needs of consumers in the Internet era.
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