挟Complete product portfolio ST wearable market full of firepower
STMicroelectronics (S) is aggressively attacking the wearable device market. Targeting the most promising wearable devices in Internet of Things (IoT) applications, STMicroelectronics has aggressively strengthened microelectromechanical systems (MEMS) sensors, 32-bit microcontrollers (MCUs), communications, power management, memory, and more. The key components that are indispensable for the wearable device will also present a highly integrated reference design, with a more complete and rich product portfolio to meet the design needs of various types of product manufacturers.
Francois Guibert, executive vice president of Greater China and president of Greater China and South Asia, said that the application of wearable devices will have more imagination spaces, such as fitness, sports, medical care, etc., and in addition to being used as accessories for mobile devices, It will evolve into a stand-alone wearable device that provides specific functionality, and it is expected that both types of wearable devices will coexist in the marketplace.
Francois Guibert, executive vice president of SAP and president of Greater China and South Asia, said the company will leverage its more complete product line and reference design to aggressively expand its market penetration in wearables.
As a result, the main processor of the wearable device does not have a 32-bit microcontroller, and the system-on-chip (SoC) will also be an original equipment manufacturer (OEM) or original design manufacturer (ODM) procurement main processor. Another option.
Targeting the market opportunities of wearable devices, Qualcomm, MediaTek and other processor manufacturers have been competing to release SoC, development platform and reference design, and actively grab the market. Guibert pointed out that not only is the processor manufacturer, but the company is also striving to provide a highly integrated solution that brings together more discrete and passive components to help wearable device developers shrink their product size and win a larger number of orders; Yes, in addition to integration, power consumption and price will also be important evaluation indicators for ODM and OEM-selected main processors.
In addition, STMicroelectronics has all the key component product lines required by developers of wearable device systems, such as 32-bit microcontrollers and dual-interface electronic erasable rewritable read-only memory. EEPROM), MEMS sensors, Bluetooth low energy, Near Field Communication (NFC), operational amplifiers, analog switches and other main processors, memory, sensors, communications and power management components.
Guibert emphasized that the company has the digital and analog key components needed by wearable device developers, compared to processor giants that only focus on the evolution of digital components. Whether it is a processor manufacturer's SoC or a 32-bit microcontroller, ST's analog and digital components will be able to match it, providing a more flexible development solution for the wearable device customer base.
In addition, in order to help the customer base shorten the product development schedule, ST will also launch a reference design for the wearable device market, ready to actively flag the market.
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