G20 Lushan Summit will find ways to cope with the era of LED revolution
[High-tech LED reporter Zhao Hui Lushan reported ] "This year, the LED lighting market has maintained rapid growth, but the industry still has many problems, the overall profitability of the industry is not optimistic, the upper, middle and lower reaches are facing their own problems. "G20-LED Lighting Summit Secretary, Gaogong LED CEO Dr. Zhang Xiaofei believes that LED companies need to have a clear understanding and positioning in terms of capital, cost control, target market, channels and future brand value added.
On June 27th, the first CEO conference of the 4th G20-LED Lighting Summit hosted by Gaogong LED, the member of G20-LED Lighting Summit, Lianchuang Optoelectronics (600363.SH) was held in Shaoshan, Jiangxi, including 21 The CEOs and representatives of the member companies attended the CEO meeting. The CEOs of the participating companies introduced the development of the first half of the year and the forecast of the market in the second half of the year on the theme of “platform, open dialogue, win-win, and coping in the changeâ€, and strategic cooperation among member companies. Issues such as supply chain integration and capital docking were discussed.
The four key words of “layout, adjustment, overseas market, and no increase in revenue†have become the important consensus reached by the G20-LED Lighting Summit on the current development status and future direction of the industry.
In 2014, the LED industry continued the hot market since last year, especially the downstream lighting application field continued to maintain rapid growth. The gradual maturity of technology and the rapid improvement in price/performance ratio have led to the growth of LED lighting penetration and market confidence.
The middle and lower reaches of the industrial chain have benefited from this and have accelerated the pace of expansion.
Dr. Zhang Xiaofei pointed out that from the perspective of the entire upstream situation, there is still a problem of overcapacity in the future, and downstream lighting application enterprises also have risks such as large fluctuations in engineering projects or uncertainties in channel development and input and output.
"I hope that through this meeting, we will deeply analyze and sort out the industry situation, and integrate the innovation to bring the current situation of the pulse industry." Xiao Wen, chairman of the company's joint venture, said that Xiaowen said in his speech.
Increment does not increase profitability
LED lighting terminal market demand is rapidly increasing, driving a lot of downstream LED lighting companies to increase orders and shipments, but also for LED midstream chip and packaging field and production equipment manufacturers, glue manufacturers, LED driver power plants and The middle and lower reaches of the supply chain companies such as LED heat sink manufacturers have brought great market opportunities.
"At present, the biggest problem facing upstream epitaxial chip companies is that they will not increase revenues." Wang Lianghai, vice president of Tongfang Co., Ltd., a member of G20-LED Lighting Summit, said that there are a large number of upstream chip companies, and there are still disorderly competitions and uneven products. Happening. At this time, the integration of capital is more needed.
Judging from the quarterly report of the chip companies, the increase in the number of chip companies does not increase.
Wang Lianghai said that although the chip is still in short supply in the first half of this year, the price has not rebounded, but the decline has stabilized.
From the perspective of midstream packaging, enterprises are still constrained by the scale effect of standardized product mass production, and the product line is too long, resulting in the company's profitability not consistent with the growth of revenue scale.
The vicious competition of prices has become the main obstacle to the increase in income in the middle and upper reaches. At the same time, actively arranging differentiated products has become one of the ways for packaging companies to improve their profitability.
Engineering and overseas markets are still the focus
Since January 1, 2014, after the US government announced a comprehensive “banâ€, the North American market is gradually becoming a new industry growth hotspot, and the demand for LED lighting is booming. Different from the domestic market, the North American market is more mature and rational, the relevant policies and regulations are relatively perfect, and the testing requirements for products are also high.
"At present, LED products have accounted for 35%-40% of the total revenue, mainly for export overseas, and the overall profitability is good." Li Qiang, general manager of the G20-LED Lighting Summit, the general manager of Debon Lighting LED Division, said The state has developed rapidly in Europe, South America and Asia Pacific markets, and has made a major focus.
According to Li Qiang, the LED lighting market will maintain a good momentum in the second half of the year. Debon Lighting's annual LED revenue is expected to exceed 1 billion yuan, accounting for 40%-50% of total revenue.
At the same time, due to the lack of construction of domestic market channels, some LED lighting companies have refocused their market focus on engineering projects or overseas.
Among them, outdoor engineering projects are still the main market contribution sources in the next few years.
On June 27th, the first CEO conference of the 4th G20-LED Lighting Summit hosted by Gaogong LED, the member of G20-LED Lighting Summit, Lianchuang Optoelectronics (600363.SH) was held in Shaoshan, Jiangxi, including 21 The CEOs and representatives of the member companies attended the CEO meeting. The CEOs of the participating companies introduced the development of the first half of the year and the forecast of the market in the second half of the year on the theme of “platform, open dialogue, win-win, and coping in the changeâ€, and strategic cooperation among member companies. Issues such as supply chain integration and capital docking were discussed.
The four key words of “layout, adjustment, overseas market, and no increase in revenue†have become the important consensus reached by the G20-LED Lighting Summit on the current development status and future direction of the industry.
In 2014, the LED industry continued the hot market since last year, especially the downstream lighting application field continued to maintain rapid growth. The gradual maturity of technology and the rapid improvement in price/performance ratio have led to the growth of LED lighting penetration and market confidence.
The middle and lower reaches of the industrial chain have benefited from this and have accelerated the pace of expansion.
Dr. Zhang Xiaofei pointed out that from the perspective of the entire upstream situation, there is still a problem of overcapacity in the future, and downstream lighting application enterprises also have risks such as large fluctuations in engineering projects or uncertainties in channel development and input and output.
Gao Gong LED CEO Zhang Xiaofei delivered a speech
"I hope that through this meeting, we will deeply analyze and sort out the industry situation, and integrate the innovation to bring the current situation of the pulse industry." Xiao Wen, chairman of the company's joint venture, said that Xiaowen said in his speech.
Xiao Wen, Chairman of Lianchuang Optoelectronics
Increment does not increase profitability
LED lighting terminal market demand is rapidly increasing, driving a lot of downstream LED lighting companies to increase orders and shipments, but also for LED midstream chip and packaging field and production equipment manufacturers, glue manufacturers, LED driver power plants and The middle and lower reaches of the supply chain companies such as LED heat sink manufacturers have brought great market opportunities.
"At present, the biggest problem facing upstream epitaxial chip companies is that they will not increase revenues." Wang Lianghai, vice president of Tongfang Co., Ltd., a member of G20-LED Lighting Summit, said that there are a large number of upstream chip companies, and there are still disorderly competitions and uneven products. Happening. At this time, the integration of capital is more needed.
Wang Lianghai, Vice President of Tongfang
Judging from the quarterly report of the chip companies, the increase in the number of chip companies does not increase.
Wang Lianghai said that although the chip is still in short supply in the first half of this year, the price has not rebounded, but the decline has stabilized.
From the perspective of midstream packaging, enterprises are still constrained by the scale effect of standardized product mass production, and the product line is too long, resulting in the company's profitability not consistent with the growth of revenue scale.
The vicious competition of prices has become the main obstacle to the increase in income in the middle and upper reaches. At the same time, actively arranging differentiated products has become one of the ways for packaging companies to improve their profitability.
Engineering and overseas markets are still the focus
Since January 1, 2014, after the US government announced a comprehensive “banâ€, the North American market is gradually becoming a new industry growth hotspot, and the demand for LED lighting is booming. Different from the domestic market, the North American market is more mature and rational, the relevant policies and regulations are relatively perfect, and the testing requirements for products are also high.
"At present, LED products have accounted for 35%-40% of the total revenue, mainly for export overseas, and the overall profitability is good." Li Qiang, general manager of the G20-LED Lighting Summit, the general manager of Debon Lighting LED Division, said The state has developed rapidly in Europe, South America and Asia Pacific markets, and has made a major focus.
Deputy General Manager of Debang Lighting Li Qiang
According to Li Qiang, the LED lighting market will maintain a good momentum in the second half of the year. Debon Lighting's annual LED revenue is expected to exceed 1 billion yuan, accounting for 40%-50% of total revenue.
At the same time, due to the lack of construction of domestic market channels, some LED lighting companies have refocused their market focus on engineering projects or overseas.
Among them, outdoor engineering projects are still the main market contribution sources in the next few years.
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