Large LED display has become a new force in the media
Walking in the bustling business district of the city and the main business district, do you notice the media advertising news on the LED outdoor full color screen and the LED captioning machine, as well as the real-time broadcast of the video content. Yes, LED display is moving towards the media advertising industry. In the rapid development of China's outdoor advertising industry in recent years, large-scale LED display has become a new force in the media and has shown great potential for development.
In the past five years, China's outdoor advertising industry has grown by a double-digit percentage every year, and the proportion of total advertising revenue has also increased year by year. Among them, the annual growth rate of the total advertising broadcast of outdoor LED display media has been more than 30%. The proportion of total outdoor advertising has increased rapidly. Industry experts have called outdoor LED displays the “fourth screen†in urban life after TV screens, computer screens and mobile phone displays, with urban crowds. The connection between work and daily life is getting closer. Advertising media recognizes the need to actively use advanced communication technologies and network technologies for digital transformation; it is necessary to change the traditional methods of information processing and dissemination, that is, to achieve cross-media and multi-format communication of news information products to meet the diversity of readers in the digital age. Information consumption demand
For example, Phoenix Metropolis has 45 large outdoor LED displays in the core sections of urban trunk roads and urban core business districts in 13 key cities across China, including Beijing, Shanghai, Guangzhou and Shenzhen. Phoenix Metropolis also launched the outdoor LED media network model for the first time in the Mainland. In Shanghai, Phoenix Metropolis Media already has four large outdoor advertising displays. These data fully reflect the major changes in China's outdoor LED media landscape!
Giant LED display eleven will reproduce Tiananmen
The giant LED display will appear again in Tiananmen Square. This morning, the construction workers have started to install the display screen, and the display screen will strive to be put into use in the “Eleventhâ€.
On the north side of the Monument to the People's Heroes, steel shelves of more than 100 meters in length and tens of meters in width have been built. Two cranes were parked inside the enclosure, and about 20 construction workers were busy. Two gray steel frames of about 50 to 60 meters long and about 1 meter high have been set up, and the construction workers are fixing the steel frame.
According to the construction personnel, they started construction at about 12 o'clock last night, mainly to build a steel frame. These two gray steel frames are the base of a large LED display.
The giant LED display will be set up in two pieces, and its appearance will be more beautiful than the giant LED display set in Tiananmen Square on the 60th anniversary of the National Day last year. The reporter learned that two large LED display screens will strive to be put into use in the "Eleventh" festival.
LED display helps the "Asian Games Boat" sail in the Pearl River
As the venue for the opening and closing ceremonies of the 2010 Guangzhou Asian Games, Haixinsha's comprehensive technology development and innovation practice project will create the “first†for the application of many scientific and technological achievements. One of the main points of view is that the main venue "Asian Games Boat" can lift the LED display.
According to Wang Guilin, deputy director of the Guangzhou Municipal Bureau of Science and Technology and Information Technology, four large-scale sail-shaped LED displays will be displayed on the opening and closing ceremonies of the Haixinsha. The display width is 30 meters, the installation height is 86 meters, and it can be lifted in sections. This display form is the first at home and abroad.
Panasonic makes the world's largest high-definition LED screen
Panasonic has announced that it will build the world's largest HD display screen at the Charlotte Motor Speedway in Charlotte, USA, with an area of ​​over 1400 square meters, almost the size of a medium-sized supermarket.
The screen will be located between the 2nd and 3rd bends of the Charlotte Motor Speedway, providing live video for tens of thousands of viewers. It is 200 feet (60.96 meters) long and 80 feet (24.384 meters) high, with a total area of ​​16,000 square feet (1486 square meters) and weighs 165,000 pounds (74.8 tons). Compared to the current world's largest LED screen at the Dallas Cowboys Stadium in the United States, Charlotte's screen size is nearly half, but because it is only 720p resolution, the number of LEDs is more than 9 million, compared to the Dallas screen. 10.58 million are less.
Matsushita said that the construction of the screen will be implemented in October this year. It is expected to be completed in April next year and will be able to meet the audience on the field in May.
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