[Guangxi] sales of home appliances to the countryside increased by 23.5% year-on-year in July

According to data released recently by the Guangxi Zhuang Autonomous Region Department of Commerce, in July, sales of home appliances to rural areas in Guangxi continued to grow steadily. Sales of home appliances to the countryside during the month were 836 million yuan, a year-on-year increase of 14.6% and a year-on-year increase of 23.5%.

It is understood that in the first half of 2012, Guangxi has sold 1.66 million units of home appliances to the countryside and achieved sales of 4.147 billion yuan, the highest in the same period of the calendar year. As of July 11, 2012, Guangxi Home Appliances went to the countryside to accumulatively sell 8.954 million units of products, achieved sales of 20.087 billion yuan, and issued financial subsidies of 2.248 billion yuan.

The Guangxi Department of Commerce stated that the current major problems in the operation of home appliances in rural areas in Guangxi are: First, regional sales are not balanced; second, Guangxi's independent brands do not sell well. To this end, relevant departments in Guangxi suggest that: First, it is necessary to increase publicity and promotion; Second, we must focus on supporting local self-owned brand companies to accelerate development; Third, we must strengthen supervision of home appliances to the countryside.