Internet Age: Two Development Paths Presented by Tencent

Internet companies are the forerunners in pushing global smart home terminals. The previously mentioned Microsoft and Google are the originators of smart home development. We see the development of domestic smart home applications, Tencent's driving force can not be overlooked. Tencent Chairman and CEO Ma Huateng once stated that Tencent will focus on the connector for the Internet. When it comes to achieving the smart home, this positioning has not changed. Tencent has shown itself in the deepest and best areas it has accumulated. Out of two distinctive development path: WeChat smart hardware platform and QQ. Through this move, Tencent has realized the interconnection of hardware equipment, users and equipment providers, allowing users to control the equipment so that equipment providers and users can directly talk to each other, so that equipment providers and equipment can also establish contact with each other. Their working status, timely diagnosis of equipment problems. In addition, based on the unique social attributes of its own platform, Tencent also provides users with various value-added services.

Using WeChat and QQ to cut people's smart home applications has some inherent advantages. Taking WeChat as an example, in October 2013, the WeChat public platform opened nine interfaces, namely, voice recognition interface, customer service interface, OAuth2.0 webpage authorization interface, generating a two-dimensional code interface with parameters, obtaining a user geographic interface, and obtaining The user basic information interface, the access follower list interface, the user group interface, and the interface for uploading and downloading multimedia files. The opening of the nine major interfaces has enabled the public to have more abundant functions; in August 2014, the WeChat public platform opened its doors again. Equipment access capability. At this point, the WeChat device function platform has been able to implement access to products such as wearable devices (such as wristbands and watches) and smart home devices (such as sockets, televisions, and air conditioners); and in the near future, WeChat will be connected to the hardware. In addition to people, it will also focus on the management of access devices, use the WeChat ID to realize remote control and remote collaboration of devices, and use their social attributes to establish the WeChat ecosystem. This system is a truly decentralized dynamic system. The trend of smart home development is exactly the same.

From this we can see that WeChat has achieved integration with the development and application of smart homes, and has become an important way of smart home applications.

The advantages of QQ-IoT are also evident. Its principle is to assign a QQ number to each smart hardware in the smart home and use QQ transmission channels to connect people and equipment. QQ IoT platform supports almost all current connection methods (such as WiFi, Bluetooth, GSM, ZigBee, Z-Wave, etc.), and cooperates with chip vendors, device manufacturers, and system vendors from the ground up to directly write SDKs to smart devices. Therefore, the development cost of the partners and the learning cost of the users are reduced; and the QQ IoT has the capability of massive user coverage, rapid networking, service expansion, cloud storage, and cloud computing, and can effectively maintain the convenience of networking of smart home devices. Sex and stability.

In addition, the intelligent entry of the QQ ICT platform is divided into three phases.

The first stage is to realize the connection between people and equipment.

The second stage is to achieve the connection between devices,

The third stage is the integration of people, equipment, and services without boundaries. This process is also highly consistent with the evolution of smart homes.

The development of any industry, from technology research and development to application and production to market promotion, is the ultimate goal of sales, so as to achieve product value. The power of the channel in this process has become the decisive factor in the landing of the product terminal. The same applies to the application of smart homes. We take Jingdong’s smart home development as an example.

Jingdong's development in smart homes mainly depends on the JD+ plan. Through the online crowdfunding model, a large number of startup companies in the smart home area are brought together. For these entrepreneurial companies, Jingdong’s huge channel advantage is absolutely attractive. Jingdong also needs to rely on these entrepreneurial companies to complete the initial construction of the ecological circle. Advantages Smoothly achieved the plan of cutting people's smart home field quickly. The practice of crowdfunding on the Jingdong line has objectively promoted channel promotion on the smart home online, and it will undoubtedly have a positive effect on the landing of smart home devices.