LED lighting export threshold raises SMEs or is affected
[Source: "High-tech LED-lighting market" August issue]
At present, the LED lighting market can be described as two hot days. At the end of May, a spring lei of the 500 billion market cake in Guangdong Province has just sent a positive signal to the domestic LED lighting enterprises. In early July, the European and American markets set off a campaign against Chinese LED lighting export products. A few happy couples.
The technical barriers to export trade have become commonplace in the lighting industry. This is undoubtedly another heavy hammer under the export pressures of RMB appreciation, export tax rebate reduction, raw material prices, anti-dumping and so on. What kind of situation will China's LED lighting export enterprises face, and how should they respond?
The threshold for export is to raise the "double-edged sword"
Recently, the Guangdong Provincial Quality Supervision Bureau has continuously received TBT notifications from the European Union, the United States, Chile and other countries on raising the threshold for the import of LED lamps.
Among them, the EU's notification regulations require that only directional LED lamps and directional fluorescent lamps with an energy efficiency index of 0.2 or higher can enter the EU market in the future, which is 2.5 times higher than the previous energy efficiency index. In the United States, the LED and other test procedures reported for this time are also very demanding on the conformity assessment and market supervision and inspection procedures for LED lighting products, which will bring huge test cost to Chinese enterprises.
Although the LED lighting market has started, but due to the price, the domestic market demand is insufficient, and most of the products are still exported overseas. Therefore, the improvement of export standards for LED lighting products will have a significant impact on some export-oriented enterprises.
"Enterprises should take a positive look at the EU's regulations to improve the barriers to entry. The standardization and international standards are inevitable trends, and the follow-up may be further improved." Nie Pengxiang, general manager of Shanghai Incentive Testing Technology Services Co., Ltd. seems to have "predicted" ". He pointed out that there are two main indicators for the quality of lamps, one is safety and the other is product performance. Traditional lighting companies have always paid more attention to safety issues, but when the lamps enter the LED era, the market will definitely put forward higher requirements for product performance.
Nie Pengxiang said that the European and American markets have long been resentful of some low-end and inferior products from China. The improvement of this standard threshold can effectively keep inferior products out of the market and improve the current situation of enterprises in troubled waters. . “But this is definitely a positive news for companies that produce high quality products.â€
Du Yanxi, technical director of Shenzhen Leiya Lighting Co., Ltd. (hereinafter referred to as “Letiaâ€), a subsidiary of Hongli Optoelectronics, a domestic LED listed company, said: “Letia is not afraid of the entry barriers in the European and American markets, and overseas orders will not be subject to Too big impact.†In addition to the strict adherence to international standards, Letia has a stable overseas customer base, coupled with the current promotion of energy-saving products in the European and American markets, which makes Letia able to cope with the European and American markets. The threshold is improved.
“Letia’s sales last year were more than one billion, of which overseas markets accounted for more than 60%.†Du Yanxi said that Letia relies on the advantages of its parent company Hongli Optoelectronics in white-light packaged devices. Located in the middle and high end, the products have basically passed the international certifications of UL, CE and TV.
Although for the powerful companies like Letia, the increase in the threshold of export standards will not have much impact on them, but it may not be so calm for other SMEs.
In fact, Europe and the United States have always been the main market for LED exports in Guangdong Province. Relevant statistics show that in 2011, Guangdong's LED exports to European and American countries reached more than 34 billion yuan. Recently, the "encirclement and suppression" from many countries and regions will inevitably have a certain impact on the domestic LED industry.
In this regard, Du Yanxi said that the threshold increase is a double-edged sword. "Probably in the early stage, Letia will suffer more, customers will feel that our price is high, and now the advantage of this piece is reflected." Du Yanxi bluntly: in the context of the threshold increase, some enterprises are inevitably closed down.
Some small and medium-sized enterprises with weak comprehensive strength have not designed and certified products in strict accordance with international standards in order to reduce costs. Therefore, the improvement of standards will definitely lead to the need for these enterprises in design, material selection and packaging methods. Make the appropriate adjustments to meet the export requirements.
The most direct increase in the threshold for export standards is the increase in costs.
Du Yanxi said that the increase in costs is mainly reflected in the cost of materials and certification. Previously, general general materials were used. Now, materials that have been certified by UL, CE, etc. must be used, which increases the cost to some extent. In addition to the increase in material costs, there is a huge amount of certification fees. According to the reporter, the certification of each type of LED lamps is expensive, such as the UL certification in the United States, the cost is about 100,000-200,000 yuan, and the price of TV certification is higher, up to more than 200,000 yuan.
Such expensive test and certification costs, for companies that can not achieve a certain amount of production, the cost of certification is too high, and there is no profit margin. Therefore, for many SMEs, they are unwilling to spend a lot of money to do international standards certification.
"The improvement of the threshold of the European and American markets is undoubtedly a huge impact on these enterprises." Du Yanxi believes that according to the current market development trend, there are only two ways to force SMEs to go: either withdraw from the market or be acquired by large enterprises.
At present, the LED lighting market can be described as two hot days. At the end of May, a spring lei of the 500 billion market cake in Guangdong Province has just sent a positive signal to the domestic LED lighting enterprises. In early July, the European and American markets set off a campaign against Chinese LED lighting export products. A few happy couples.
The technical barriers to export trade have become commonplace in the lighting industry. This is undoubtedly another heavy hammer under the export pressures of RMB appreciation, export tax rebate reduction, raw material prices, anti-dumping and so on. What kind of situation will China's LED lighting export enterprises face, and how should they respond?
The threshold for export is to raise the "double-edged sword"
Recently, the Guangdong Provincial Quality Supervision Bureau has continuously received TBT notifications from the European Union, the United States, Chile and other countries on raising the threshold for the import of LED lamps.
Among them, the EU's notification regulations require that only directional LED lamps and directional fluorescent lamps with an energy efficiency index of 0.2 or higher can enter the EU market in the future, which is 2.5 times higher than the previous energy efficiency index. In the United States, the LED and other test procedures reported for this time are also very demanding on the conformity assessment and market supervision and inspection procedures for LED lighting products, which will bring huge test cost to Chinese enterprises.
Although the LED lighting market has started, but due to the price, the domestic market demand is insufficient, and most of the products are still exported overseas. Therefore, the improvement of export standards for LED lighting products will have a significant impact on some export-oriented enterprises.
"Enterprises should take a positive look at the EU's regulations to improve the barriers to entry. The standardization and international standards are inevitable trends, and the follow-up may be further improved." Nie Pengxiang, general manager of Shanghai Incentive Testing Technology Services Co., Ltd. seems to have "predicted" ". He pointed out that there are two main indicators for the quality of lamps, one is safety and the other is product performance. Traditional lighting companies have always paid more attention to safety issues, but when the lamps enter the LED era, the market will definitely put forward higher requirements for product performance.
Nie Pengxiang said that the European and American markets have long been resentful of some low-end and inferior products from China. The improvement of this standard threshold can effectively keep inferior products out of the market and improve the current situation of enterprises in troubled waters. . “But this is definitely a positive news for companies that produce high quality products.â€
Du Yanxi, technical director of Shenzhen Leiya Lighting Co., Ltd. (hereinafter referred to as “Letiaâ€), a subsidiary of Hongli Optoelectronics, a domestic LED listed company, said: “Letia is not afraid of the entry barriers in the European and American markets, and overseas orders will not be subject to Too big impact.†In addition to the strict adherence to international standards, Letia has a stable overseas customer base, coupled with the current promotion of energy-saving products in the European and American markets, which makes Letia able to cope with the European and American markets. The threshold is improved.
“Letia’s sales last year were more than one billion, of which overseas markets accounted for more than 60%.†Du Yanxi said that Letia relies on the advantages of its parent company Hongli Optoelectronics in white-light packaged devices. Located in the middle and high end, the products have basically passed the international certifications of UL, CE and TV.
Although for the powerful companies like Letia, the increase in the threshold of export standards will not have much impact on them, but it may not be so calm for other SMEs.
In fact, Europe and the United States have always been the main market for LED exports in Guangdong Province. Relevant statistics show that in 2011, Guangdong's LED exports to European and American countries reached more than 34 billion yuan. Recently, the "encirclement and suppression" from many countries and regions will inevitably have a certain impact on the domestic LED industry.
In this regard, Du Yanxi said that the threshold increase is a double-edged sword. "Probably in the early stage, Letia will suffer more, customers will feel that our price is high, and now the advantage of this piece is reflected." Du Yanxi bluntly: in the context of the threshold increase, some enterprises are inevitably closed down.
Some small and medium-sized enterprises with weak comprehensive strength have not designed and certified products in strict accordance with international standards in order to reduce costs. Therefore, the improvement of standards will definitely lead to the need for these enterprises in design, material selection and packaging methods. Make the appropriate adjustments to meet the export requirements.
The most direct increase in the threshold for export standards is the increase in costs.
Du Yanxi said that the increase in costs is mainly reflected in the cost of materials and certification. Previously, general general materials were used. Now, materials that have been certified by UL, CE, etc. must be used, which increases the cost to some extent. In addition to the increase in material costs, there is a huge amount of certification fees. According to the reporter, the certification of each type of LED lamps is expensive, such as the UL certification in the United States, the cost is about 100,000-200,000 yuan, and the price of TV certification is higher, up to more than 200,000 yuan.
Such expensive test and certification costs, for companies that can not achieve a certain amount of production, the cost of certification is too high, and there is no profit margin. Therefore, for many SMEs, they are unwilling to spend a lot of money to do international standards certification.
"The improvement of the threshold of the European and American markets is undoubtedly a huge impact on these enterprises." Du Yanxi believes that according to the current market development trend, there are only two ways to force SMEs to go: either withdraw from the market or be acquired by large enterprises.
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