Manufacturers join hands to “intentionally guide†large-scale color TV demand surge
The TV market has always been guided by manufacturers, from HD to full HD to 4K8K, from 32 inches to 42 inches to 50 inches!
This time, because of the common interest, the panel machine and the channel once again form an alliance, a total of 55 inches and more!
Statistics show that the panel makers of LGD, Samsung, and China Star Optoelectronics continue to double-digit growth in panel shipments of 55-inch and above, and Hisense, Skyworth, Sony, and Samsung have all increased the shipments of this size segment, while Jingdong and Suning also pushed forward. More than 55 inches of color TV market has become a National Day highlights.
Large-size shipments double-digit growth
The downturn of the LCD panel has finally shown signs of warming, and the performance of large-size LCD panels has become even more pronounced!
WitsView statistics show that LGD shipped 4.485 million units in July, a monthly growth of 5.7%, mainly due to the new capacity of the Guangzhou plant, coupled with a surge in stocking demand in Europe and the United States, large-size 55-inch and 65-inch monthly shipments With 844,000 pieces and 181,000 pieces, the growth rate was 15.2% and 13.1% respectively, setting a record high.
Although Samsung shut down a large-size LCD panel production line, it still shipped 4.46 million pieces in July and grew 11.5% on a monthly basis, of which 40-inch, 55-inch and 65-inch shipments had a monthly growth rate of more than 15%.
China's LCD panel company Huaxing Optoelectronics is also working hard. As Huaxing Optoelectronics plans to expand its production capacity of the 8.5-generation plant this year, 55-inch capacity will continue to be developed, and shipments will grow by as much as 22.5% a month, boosting overall shipments.
Lianhua Star Optoelectronics' parent company, TCL Group, also emphasized that the company's advantages in large-size TV panels are obvious. The 55-inch panel shipments rank among the top three in the world.
According to BOE A's external introduction, from the demand side, the average TV panel size increased significantly in 2016. During the May 1st period, the average TV size sold in the Chinese mainland market reached 47 inches, and the average size increased far more than in previous years.
“In the past year, 55 inches was parallel in size, which was an increase of 6.8 percentage points compared to 2014. As the dividing line of the big screen, we saw from 2015 that the penetration rate of large screens over 55 inches reached 21.5%. An increase of 8.2 percentage points over the same period last year, said Dong Min, CEO of Orville Cloud Network Assistant. “In 2016, this ratio will continue to increase.â€
According to Qunzhi Consulting’s previous estimates, the average TV panel size in 2016 will increase by 1.8 inches year-on-year to 42.4 inches. From the current trend, the average size may continue to grow.
Judging from the shipment situation of the current panel factory, this year's National Day, 55 inches is expected to become the new mainstream size of the color TV market.
The terminal channel co-produces large size
Large-scale color TV continued to heat up, on the one hand reflects the consumer demand for color TV to large-scale development, on the other hand is the panel, machine and channel manufacturers "intentionally guide."
The reason is very simple, because the large-scale color TV brings higher profits!
Since the end of last year, the trend of color TV screens has become increasingly apparent. Many well-known color TV companies, including Samsung, Skyworth, and Hisense, have adopted large size as an important direction for increasing profits this year.
At the beginning of the year, General Manager Hu Jianyong of Hisense Electric made it clear that this year, Hisense will push the main color TV. Facts have proved that Hisense is really making efforts in the large-size market. China Yikang data shows that, since June, sales of high-end televisions in the 55-inch and above high-end television market have exceeded Samsung, and it has reached the top in the high-end TV market.
LeTV, Xiaomi, Little Whale, PPTV and many other Internet brand manufacturers are all moving closer to the large-size market. And quickly pull down the size of the price, such as PPTV65-inch LCD TV prices even fell to 3999 yuan.
According to reports, Xiaomi TV's 4th generation color TV products launched by Xiaomi in September are also 55-inch and larger, 55 inches, 60 inches and 65 inches respectively.
While laying out the 55-inch-60-inch class market. Some companies are also accelerating the oversized layout. For example, Sony released the new 4K TV Z9D series on August 10th. The TVs come in three sizes, 65, 75, and 100 inches. This is so far Sony. The largest size television in history.
It is to see the rich profits of this market, the competition for the large-size color TV market is also extremely fierce.
According to the data from China Excel, from January to June, Hisense's laser TV accounted for 27.97% of 85-inch and above TV sales. The release of new laser TV products led to a rapid increase in its market share. From January to June 2016, sales of Samsung's 85-inch and above TVs accounted for approximately 45.45% of the sales, while July 4 to July 17 had dropped to 30.79%.
The data from the channels also confirmed the trend of large-scale color TVs. Suning data showed that the 55-inch market share in the first half of the year increased by 10.1% year-on-year, accounting for 21.8% of the total, and TV sales of 60-inch and above accounted for 23%.
Obviously, manufacturers are so enthusiastic about pushing large-size color TVs, mainly because of the improvement in their performance. Tao Jinghai, executive vice president of Suning Yunshang Black Power Co., stated the truth: 55-inch became the mainstream size of the industry and was the result of the joint advancement of the entire industry. In the future, color TVs will further develop to large-scale. At present, the upstream industry chain has been laid out, and Suning will also vigorously promote the development of 60+-inch TVs.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
This time, because of the common interest, the panel machine and the channel once again form an alliance, a total of 55 inches and more!
Large-size shipments double-digit growth
The downturn of the LCD panel has finally shown signs of warming, and the performance of large-size LCD panels has become even more pronounced!
WitsView statistics show that LGD shipped 4.485 million units in July, a monthly growth of 5.7%, mainly due to the new capacity of the Guangzhou plant, coupled with a surge in stocking demand in Europe and the United States, large-size 55-inch and 65-inch monthly shipments With 844,000 pieces and 181,000 pieces, the growth rate was 15.2% and 13.1% respectively, setting a record high.
Although Samsung shut down a large-size LCD panel production line, it still shipped 4.46 million pieces in July and grew 11.5% on a monthly basis, of which 40-inch, 55-inch and 65-inch shipments had a monthly growth rate of more than 15%.
China's LCD panel company Huaxing Optoelectronics is also working hard. As Huaxing Optoelectronics plans to expand its production capacity of the 8.5-generation plant this year, 55-inch capacity will continue to be developed, and shipments will grow by as much as 22.5% a month, boosting overall shipments.
Lianhua Star Optoelectronics' parent company, TCL Group, also emphasized that the company's advantages in large-size TV panels are obvious. The 55-inch panel shipments rank among the top three in the world.
According to BOE A's external introduction, from the demand side, the average TV panel size increased significantly in 2016. During the May 1st period, the average TV size sold in the Chinese mainland market reached 47 inches, and the average size increased far more than in previous years.
“In the past year, 55 inches was parallel in size, which was an increase of 6.8 percentage points compared to 2014. As the dividing line of the big screen, we saw from 2015 that the penetration rate of large screens over 55 inches reached 21.5%. An increase of 8.2 percentage points over the same period last year, said Dong Min, CEO of Orville Cloud Network Assistant. “In 2016, this ratio will continue to increase.â€
According to Qunzhi Consulting’s previous estimates, the average TV panel size in 2016 will increase by 1.8 inches year-on-year to 42.4 inches. From the current trend, the average size may continue to grow.
Judging from the shipment situation of the current panel factory, this year's National Day, 55 inches is expected to become the new mainstream size of the color TV market.
The terminal channel co-produces large size
Large-scale color TV continued to heat up, on the one hand reflects the consumer demand for color TV to large-scale development, on the other hand is the panel, machine and channel manufacturers "intentionally guide."
The reason is very simple, because the large-scale color TV brings higher profits!
Since the end of last year, the trend of color TV screens has become increasingly apparent. Many well-known color TV companies, including Samsung, Skyworth, and Hisense, have adopted large size as an important direction for increasing profits this year.
LeTV, Xiaomi, Little Whale, PPTV and many other Internet brand manufacturers are all moving closer to the large-size market. And quickly pull down the size of the price, such as PPTV65-inch LCD TV prices even fell to 3999 yuan.
According to reports, Xiaomi TV's 4th generation color TV products launched by Xiaomi in September are also 55-inch and larger, 55 inches, 60 inches and 65 inches respectively.
While laying out the 55-inch-60-inch class market. Some companies are also accelerating the oversized layout. For example, Sony released the new 4K TV Z9D series on August 10th. The TVs come in three sizes, 65, 75, and 100 inches. This is so far Sony. The largest size television in history.
According to the data from China Excel, from January to June, Hisense's laser TV accounted for 27.97% of 85-inch and above TV sales. The release of new laser TV products led to a rapid increase in its market share. From January to June 2016, sales of Samsung's 85-inch and above TVs accounted for approximately 45.45% of the sales, while July 4 to July 17 had dropped to 30.79%.
The data from the channels also confirmed the trend of large-scale color TVs. Suning data showed that the 55-inch market share in the first half of the year increased by 10.1% year-on-year, accounting for 21.8% of the total, and TV sales of 60-inch and above accounted for 23%.
Obviously, manufacturers are so enthusiastic about pushing large-size color TVs, mainly because of the improvement in their performance. Tao Jinghai, executive vice president of Suning Yunshang Black Power Co., stated the truth: 55-inch became the mainstream size of the industry and was the result of the joint advancement of the entire industry. In the future, color TVs will further develop to large-scale. At present, the upstream industry chain has been laid out, and Suning will also vigorously promote the development of 60+-inch TVs.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.