Microsoft and Apple's new battlefield confrontation: Which of the wearable devices is strong?

Microsoft officially released its first wearable device, the Microsoft Band, in the second half of last year. It is reported that the bracelet is priced at $199 and is currently available for sale at Microsoft stores in the United States. From the perspective of Microsoft's smart bracelet promotion and partners, Microsoft's main focus is on health and fitness related fields. In my opinion, this smart bracelet is still called "fitness wristband" at this stage, but There is no limit to the possibilities of the future.

It is worth noting that in this conference, Microsoft also launched its own health platform, Microsoft Health. This wearable device (bracket) + integrated platform model also makes people think of Apple released at this year's Apple WWDC conference. Watch and HealthKit Health Platform, both Apple and Microsoft have revealed their ambitions in digital health and mobile healthcare. It is predictable that Microsoft and Apple will have a battle in the health care field in the future. Under the dust, it is still unknown whether one party dominates or loses both, or the rise of a third party. Perhaps we can see some clues from some details of both sides.

Ecological theory

From the newly released Microsoft Band Bracelet and Health app supporting both iOS, Android and WP platforms, Microsoft is trying to build a cross-platform health management ecosystem, which is likely to make Microsoft less useful and " Something has been achieved in the wearable field after a little start. Apple uses the iPhone, Apple Watch and third-party hardware to monitor the data displayed in the Health app. In comparison, Apple's layout in the health care field is more perfect, Microsoft is slightly behind, but Microsoft's superior layout and strength in cloud computing and data processing has given Microsoft the future in the health care ecosystem. One possibility.

Open theory

Open and closed sources have always been a topic of concern for consumer electronics. Open Google has brought users who are rising in the tide, while closed Apple has given users a smooth experience and operation. After becoming CEO of Microsoft, Nadella has been emphasizing that Microsoft not only needs to develop its own platform, but also needs to cooperate with other companies. The health platform Microsoft Health and Microsoft Band are really "cooperation and win-win". Apple's digital health is different from the previous insistence on creating a closed ecosystem, showing a rare open attitude. In addition to Apple Watch, HealthKit can also support other wearable devices on the market. In this way, some scattered information can be integrated into the same platform to achieve comprehensive and complete data analysis. HealthKit is such an open “test field”. It can be seen that Microsoft's openness focuses on cooperation between enterprises, while Apple's openness lies in the commonality between devices.

Technology flow

From the battle between the mobile phone system Android and Ios, to the watch's google wear and Apple watch, Microsoft Health and Apple HealthKit, this time is like a more "small" field war. From a technical and practical point of view, Apple health can only be used in Apple phones, which has certain limitations for all smartphone users. Microsoft health is essentially a cloud service platform, not demanding on your system (Android, Ios, lumia phones are supported), and products like Runkeeper, MapMyFitness, Jawbone and MyFitnessPal have already announced that they will support the Microsoft Health platform. And look forward to further cooperation.

Overall, Apple now has a relatively complete layout in the health care field. Microsoft is a bit late, the key is who can make full use of the wearable device (bangle) + integrated platform model, comprehensive data collection Tracking, understanding and analysis, while providing personalized service to users, is likely to make a difference in the wearable field. For the blue ocean field of future health care, please don't forget, and Google!

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