More than just a hard box, Apple launches Apple TV set-top box content aggregation client for the first time
In the living room entertainment market, the Apple TV set-top box (Apple TV) currently aggregates the live streaming and video content of many TV stations, and the vast content also brings consumers the difficulty of searching. At the Apple laptop conference on Thursday, Apple launched the first set-top box content aggregation client "TV", which means that Apple does not want to be a simple channel, but to become directly consumer-oriented content Aggregator.
According to the US technology news website TheVerge, this client is a free product that can run in a set-top box and is also compatible with iOS devices. It also supports Siri, Apple's voice assistant, where users can search for programs by speaking and control the playback process.
At Thursday's press conference, Apple executives also said that in the future, all live and video content will be integrated into this client, including movies and TV series videos that users buy in the Apple iTunes store.
Prior to this, in the field of video, Apple only provided downloads and sales of movies and TV series through the iTunes store, and did not provide video services or online live channel services. Therefore, in the Apple set-top box, Apple plays a role of simply "aggregating" massive content.
For example, in the past, if users wanted to watch HBO's live channels, they would click on the corresponding icon. If they watched YouTube videos, they would need to enter the application separately.
After launching the TV client, Apple will become a true aggregation platform for video and live content. Users can search for TV shows from different websites or all live streaming channels in one software.
As we all know, in the field of music streaming, Apple has launched "Apple Music", which charges $ 10 per month, and has gained nearly 20 million users, making it a relatively successful Internet content service for Apple.
However, in the film and video market, according to US media reports, Apple had hoped to become a network live TV channel service provider (both provide live channels and video on demand). Apple once negotiated licensing with American TV, but it ended in failure.
According to media reports, unlike other online TV service providers, Apple hopes that different TV stations will complete the technical work of TV content transmission by themselves, and they are only as a platform for users to choose to buy. This idea was categorically rejected by the TV station (they think Apple wants to "lazy").
American media pointed out that through the launch of the "TV" aggregation client, Apple seems to realize its dream of providing video and channel content in a sense. Through its own products, Apple can accumulate data and gain more initiative.
At Thursday's press conference, Apple CEO Cook also said that there have been more than 1,600 apps from content providers so far. The media pointed out that such a huge amount of APP and film and television content is obviously too much for consumers, and they hope to have a more efficient content discovery and recommendation platform.
Of course, "TV" is just an APP on Apple's set-top box, and Apple cannot force users to use it. It is still unknown whether this aggregation tool can gain a large number of users in the future, and its user experience and the efficiency of content discovery will become the deciding factors.
As we all know, on the Apple Music service, Apple once ate the “loss†of APP development. After the first version of the product was criticized by users, it was accused of bloated functions and difficult to use. Later, Apple Music ’s user interface was significantly Revised version and streamlined many functions.
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