Nanjing's outdoor advertising establishment management measures will be implemented next year will strictly control the LED display

Where can I set up outdoor advertising? Where can't I have outdoor advertising? The relevant regulations are given in the "Nanjing City Outdoor Advertisement Setting Management Measures" that came into effect on January 1st of next year. This reporter learned that outdoor advertising settings will be designated as a banned area, control area and display area. In addition, bus station advertisements will also be gradually standardized, and a bus station can not exceed 4 billboards at most.

Planning 80% of the main city is not allowed to set up billboards for the current problems of outdoor advertising, Nanjing City Urban Management Bureau Director of Landscape Views Ma Liangqi, the public reflect the problems are mainly concentrated in a few points, one LED electronic screen advertising, in The brightness at night is relatively high, causing visual impact to the driver. In addition, a twinkling LED electronic screen has brought disturbance to the lives of the surrounding residents. The second is that people are averse to billboards on their homes. Often property rights are their own, but the property and related units have erected advertisements without asking for their opinions. Third, the gates on the first floor are large. When it rains, the rain hits them, causing no noise. It is also easy for the thief to climb to the second floor to provide convenience and security problems.

According to reports, according to the planning requirements, outdoor advertising will be controlled by partitioning, branching, and splitting nodes. The outdoor advertising setting plan delimits the banned area, control area and display area. The ban area is 194.14 square kilometers, accounting for 80% of the area of ​​the main city. Schools, residential areas, hospitals, institutions, commemorative buildings, and important modern and modern buildings are all banned zones. When security and order are met, The establishment of a display area of ​​8.65 square kilometers, accounting for 3.5% of the main city area, such as in Xinjiekou Business District, Hunan Road and the Confucius Temple area. The control area is between the banned area and the exhibition area, and it can only be established after experts' argumentation is required.

Main roads There are provisions for what each building can be set up. Ma Liangqi stated that in the past, there was no strict regulation on the management of outdoor advertising, which was often the opinion of the department. This time through the regulation of legislation and restricting the setting of examination and approval behavior, we can better perform outdoor advertising management. The reporter learned that the management approach put forward a more comprehensive requirement for the approved unit. At the same time, in order to control the casual setting of outdoor advertising, an outdoor advertising electronic information detection system was also established.

For the advertisement setting unit, the management method stipulates that the applicant shall be the owner of the property on which the advertisement board is located, and the property owner may also entrust the advertising company to declare. In this way, when the outdoor advertising is reformed and new, it is not easy to appear wrangling.

“Every building on the main road has clear requirements.” Ma Liangqi said, according to the planning requirements, where to set up outdoor advertising, what kind of setting, there are clear requirements. In addition, there will be relevant rules. By then, the planning of the building on this road will be opened, and at a glance it will be known whether this place can be set up for outdoor advertising.

The establishment of bus stations can not exceed 4 billboards. For the setting of bus station advertisements, Ma Liangqi stated that the municipal public utility authority auctioned off the operating right. By 2013, the operating right basically expired. There are currently some public transportation advertisements that have been set up with unapproved and ultra-segmented business. At present, they will be gradually standardized from Zhongshan North Road, Hongwu Road, Hongwu North Road and Zhonghua Road. After that, billboards cannot be set within 6 to 9 meters of the bus stop. Only one piece can be set within 9 to 19 meters, and the maximum number of bus platforms can not exceed 4 billboards.

Whether or not billboards will win auctions in the future, Ma Liangqi said that the auction of advertising rights in public areas, including bus platforms, is a general trend. The next three years are mainly reductions, and the promotion of public space advertising is gradually being promoted. After the setting of the billboards will adopt a market-oriented operation mechanism, the municipal government will take the lead to organize the auctions. According to the planning requirements, the points, sizes, and materials of outdoor advertising settings shall be clearly defined. All profits shall be returned to the government finance for people's livelihood. .

LED electronic screen will adjust the brightness, speed and color For some of the LED electronic screen will light disturbing the situation, the reporter learned that in Nanjing will soon introduce outdoor advertising settings planning, LED electronic screen will have a special plan. For example, current LED brightness is too high, the flashing frequency is fast, and the color change is a topic of public concern.

In the future, there will be strict controls on LED electronic screens, such as LED brightness, daytime control at 2000cd/m2, and nighttime control at 500cd/m2. Advertising conversion speed will be slow, and color change will tend to be soft and colors will gradually transition. From shallow to deep, from deep to shallow.

For outdoor advertising that has been set up but does not meet the regulations, Ma Liangqi said that it will be dismantled in batches. From next year, within three years, the city’s top-floor advertisements, Gao Lizhu advertisements within the city’s highway advertisements, and street lamp bridge advertisements and road brand advertisements must be dismantled, and monochrome display screens and wall advertisements that are arbitrarily set and reconstructed are to be removed. Included in the scope of clean-up, and strive for five years, outdoor advertising to achieve the overall requirements.