Ovid Consulting Zhang Yanbin talks about the development direction of air conditioning

A few days ago, Zhang Yanbin, Dean of the Ovid Consulting and Research Institute, received an exclusive interview, and put forward his own views and opinions on the current status and development prospects of air purifiers that consumers are concerned about. He said that one of the development directions of air conditioners is that air-purifying air conditioners will replace purifiers.

The recent hazy weather in various places has increased people's attention to formaldehyde and other harmful substances, and the air purifier has ushered in its own spring. In order to cope with PM2.5 and haze, the star product air purifier is becoming a hot spot in the market, but the purification and sterilization performance of many products on the market is not up to standard, and consumers are hard to distinguish.

In this regard, Zhang Yanbin said that the air purifier quickly became popular in the context of the raging of harmful substances such as PM2.5 and formaldehyde. Many shopping malls and even online shopping appeared to be out of stock. It shows that consumers' health awareness has further improved, and the demand for air purification products has accordingly increased.

At the same time, Zhang Yanbin talks about the air conditioner with the function of purification. In his opinion, the air-purifying air conditioner will replace the purifier. main reason:

First, air purifiers rush to buy because most of them are already equipped with air conditioners in the living room. However, previous air conditioners had few functions to remove PM2.5. Therefore, in order to cope with the fear of PM2.5, quickly purchase air purifiers for emergency.

Second, as early as the outbreak of domestic SARS in 2003, many manufacturers launched healthy air conditioners such as oxygen bar and bacteria removal to improve air quality. Only PM2.5 is the concept that was proposed in the last year or two. Therefore, the PM2.5-concept air conditioner was introduced only last year.

Third, from the perspective of future development, air purification air conditioners will replace purifiers as a development direction of air conditioners. One is that the technology can fully support the air conditioning to both regulate the air temperature and purify the air. Combining the two functions on one air conditioner saves resources on the one hand and consumers on the other. The second is the urgent need for consumers to clean air. The significant increase in consumer awareness of health constitutes an increase in the demand for both air conditioning and clean air conditioning, and it is a further extension of the concept of air conditioning, and is also conducive to the promotion of products by manufacturers.

In the end, Zhang Yanbin emphasized that in the future, whether it is the need for renewal or the first purchase, there will be requirements for the air-conditioning purification function. Only those consumers who have purchased air conditioners but whose air conditioners do not have air purification functions will buy more single purifiers.