Sofa butler and Mango TV join forces to achieve strategic cooperation

Today (August 8th), the Mango TV2016 “Multiple Fun” conference with the theme of “A TV Man's Ultimate Thinking on TV” was held at the Beijing National Convention Center.

At the "Multiple Fun" conference, Mango TV launched its own independent research and development smart TV system, MUI, to national media and users, and invited to Gome, Skyworth, Miji, Bailifeng and many others in hardware. The top partners in the fields of channel, R&D and other fields attended and delivered speeches. The 400 guests and media present on the scene introduced in detail the strategic layout of Mango TV in the field of terminal hardware.

As early as three months ago, the smart TV third-party application market sofa housekeeper and Mango TV have reached a strategic cooperation relationship. Both parties fully leverage each other's license advantages, product advantages, market advantages and promotion experience, and provide intelligent TV users in China with Excellent OTT product experience.
After the strategic cooperation is reached, the sofa butler will serve as the official application market for Mango TV MUI. Users can turn on the TV and use the sofa butler to download the TV application pushed by the sofa butler and easily turn on the smart TV.

In addition, Luo Jianhui, Director of Network Audiovisual Program Management Division of the State Administration of Radio, Film and Television, was invited as the number one heavyweight guest at the press conference.

It is reported that this is the second time that Secretary Luo Jianhui has attended the strategic conference of Mango TV. Relevant persons believe that the Chief Secretary Luo's personal presence has fully explained the industry demonstration role of Mango TV, and the achievements and future development prospects of Mango TV have been recognized and supported by a large number of users and higher authorities. At the same time, Secretary LUO's speech also showed a higher expectation for Mango TV. He hopes Mango TV will further explore, think boldly, and seek innovation to create a richer audiovisual experience for the audience and accumulate more usefulness for promoting the development of media integration. experience of.

The following is the full text of the speech by Director Luo Jianhui:

Dear guests, dear friends,
I am very pleased to attend the 2016 Mango TV "Multiple Fun" conference. On behalf of the Department of Network Audiovisual Program Management of the State Press, Publication, Radio, Film and Television Bureau, I actively implemented the spirit of the Central and General Administration of Media Convergence on Hunan Broadcasting and TV and Mango TV, released a new hardware strategy, deepened the promotion of business model construction, and achieved brand upgrading. I would like to extend my warm congratulations to this press conference!

Last month, the General Administration of Press, Publication, Radio, Film and Television issued the "Opinions on Further Accelerating the Integration and Development of Radio and TV Media and Emerging Media," and defined the basic principles and tasks for the integration and development of radio and television media and emerging media. The core idea of ​​the "Opinions" is to implement the spirit of the Central Government, and to promote the integration of traditional radio and television media and emerging media in a deep integration and symbiotic relationship, and to realize radio and television media and the Internet as soon as possible. The simple phase “plus” is a fundamental shift towards deeper “combination”. The "Opinions" proposes that the overall goal of media integration is to strive for the integration of radio and television media and emerging media within two years to achieve breakthroughs in local areas and form several basic models. In the late period of the “Thirteenth Five-Year Plan”, the development of integration achieved overall progress, and a number of new-type mainstream media with various forms, advanced methods, and competitiveness were established, and several new media groups with relatively strong capabilities were established, basically forming a reasonable layout. A new pattern of integration of China's broadcast and television media with orderly competition, distinctive features, diverse forms, and sustainable development capabilities.

In recent years, Hunan Broadcasting and Television has made active explorations on the integration of the Taiwanese network and achieved self-reform and innovation again and again. It was only the past half a year since I last participated in the Mango TV brand conference. Today, Mango TV has gone from “full-screen acceleration” to the “content upgrade” and deepened to create a multi-screen, multi-screen, independent R&D, and industrial layout. The release of the hardware strategy. I am very happy to see this idea and layout. Everyone is relying on this innovative concept, the courage to change, and the new development model to let themselves walk in the forefront of the industry.

Under the trend of media integration development, traditional TV is accelerating the pace of “Internet +”, and today's Internet TV can open up new entrances for home entertainment through new technologies and new applications. The General Administration of China actively supports the development of the Internet TV industry and puts forward a series of requirements for standardized development. TV has always been based on audio-visual services as its core product. We hope that all parties will actively explore and, under the premise of standardized development, integrate the content of Internet TV products and terminals to provide more abundant, healthy, and diverse TV content services for the people.

Mango TV is not only backed by Hunan Broadcasting and Television and has a large amount of quality resources. It also inherits a powerful gene for producing content. Coupled with long-term cooperation with hardware vendors, we have a deeper understanding of how to better integrate our premium content with the terminal. These bold attempts have far-reaching significance and impact on promoting the creation of new development models and spaces.

The integration of radio and television media and emerging media is the trend of the times and the only way for radio and television media to innovate and win the future. We encourage Mango TV to further explore, think boldly, and seek innovations to create a richer audiovisual experience for the audience and accumulate more useful experience for the promotion of media integration and development. thank you all!

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