The integration of LED screens behind the Olympic landscape is getting stronger and stronger.
China's LED display has once again appeared in international sports events.
According to public information, the opening ceremony of the Rio Olympic Games is held around the Maracana Stadium, known as the National Stadium of Brazil. Four sets of single-screen 100m2 outdoor fixed screens with a total area of ​​400m2 are installed. .
In fact, these four sets of displays have been used since the 2014 World Cup in Brazil. Lianjian Optoelectronics said in its 2014 annual report that it successfully installed the LED display at the Maracana Stadium, the main venue for the opening and closing ceremonies of the World Cup in Brazil.
Behind the Olympic landscape, the integration of LED screen companies in the past two years and the cross-border tides have become increasingly fierce. More and more listed screen companies are extending their business to advertising media, sports culture and other fields; some small and medium-sized enterprises are struggling to survive on the line of life and death.
Lianjian Optoelectronics seeks diversification
Taking Lianjian Optoelectronics as an example, the proportion of LED application products in revenue declined year after year. From 2013 to 2015, the proportion of LED application product sales accounted for 96.99%, 64.60% and 51.30% respectively.
From another perspective, sales of Lianguang Optoelectronics LED applications have continued to grow. From 2013 to 2015, LED application revenues were 580 million yuan, 627 million yuan and 718 million yuan respectively.
At the beginning of the A-share market, Lianjian Optoelectronics apparently wanted to do something in the field of LED screens. In the prospectus, Lianjian Optoelectronics said that the goal is to achieve the top three global LED color display application industry in the next three years, and to obtain market leading position in some segments of LED lighting applications.
One fact that cannot be ignored is that outreach mergers and acquisitions bring significant benefits to Lianjian Optoelectronics. At the end of April 2014, Lianjian Optoelectronics completed the acquisition of time-sharing media, and the main business was transformed into “manufacturing + advertising media industryâ€. Under the influence of the consolidated statements, Lianjian Optoelectronics' revenue for the year was 970 million yuan, an increase of 65.53% over the previous year. This is the fastest year for Lianjian Optoelectronics' revenue growth from 2009 to 2015.
"Now the profit of a single screen is very thin. Many screen companies pack some good advertising spots in a good golden section and do their own screens to realize advertising revenue. This is also a channel to increase economic returns." Guo Xiu, Secretary General of Guangdong Lighting Association In an interview with reporters, he said.
Lianjian Optoelectronics' 2015 annual report shows that the company's outdoor advertising media business achieved revenue of 438 million yuan, accounting for 28.77%; in addition, Lianguang Optoelectronics' new public relations service business in 2015 contributed 299 million yuan in revenue. The proportion is 19.65%.
“It’s hard to survive simply by doing the screenâ€
In the LED screen enterprise, the transformation has already become the norm. According to the Eastern Fortune CHOICE client, the reporter found that there are about 15 A-share companies producing LED screens. In addition to Lianjian Optoelectronics, Lehman shares are extending to the sports industry chain. Qinshang Optoelectronics wants to form a merger through Longwen Education. The dual main business of “LED+Educationâ€, and some listed screen companies are acquiring cultural media related enterprises.
Listed companies still have economies of scale. They can acquire new profit points by investing in mergers and acquisitions and extending the industrial chain. One of the characteristics of the LED industry is that there are too many SMEs and insufficient industry concentration. In recent years, M&A in the industry, Integration and closure have become more frequent.
"There are too many companies doing screens now, and the competition is too fierce. For enterprises, it is very difficult to survive by simply relying on screens," said Guo Xiu. This is because if the enterprise is simply assembled and screened, all materials must be outsourced, and the pricing power of the material is lost. There is no competitive advantage at all.
Guo Xiu revealed that there are about 1,300 enterprises in the entire LED display industry chain. There are probably less than 500 companies that actually assemble and produce LED screens. These enterprises vary in size, and only real-sized enterprises account for about 10%. There will be room for integration and consolidation in the future, and there will be no more than 100 companies remaining after three to five years."
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