Why millet can subvert the smart machine market, but can not subvert the TV market?
There is a big difference between television and mobile phones, and different consumer groups are targeted for different consumer purposes. Xiaomi, as an Internet smart hardware manufacturer, has performed excellently in selling mobile phones online, but its fault lies in copying the way he sold mobile phones to sellers. Why can't millet model work in the TV field? Privately believe that this model itself is not applicable to the entire home appliance market, need to be improved, or abandoned.
Why do you see it? First of all, in the past when you bought a Xiaomi phone, the features of high configuration and low price would make you have the impulse to buy it. However, as a frequent replacement product, in the process of buying, you cannot continue to rely on your backup phone for daily use. However, household appliances, especially televisions, are not the same. People with consumer needs generally have high incomes or people who need to buy homes urgently. The former basically do not care about the cost, and the latter on the urgent need of the product is no different from the hot pot ants, "buy buy value" as "buy expensive to buy fast", anxious to buy new home appliances to decorate their nest, if you can not buy millet TV, then I can buy Samsung Sony Sharp, ah, buy expensive Konka Changhong Hisense. Anyway, a penny, a home appliance, this thing, is the timeliness of delivery. Millet and LeTV, as Internet TV makers, have always been their shortcomings. It is difficult for consumers of general household appliances to accept the situation that they can't afford to wait. They can't always stay for three months and endure the fact that the family does not have empty television.
In addition, young people now rely on computers, iPads, and even smart phones to meet the needs of the TV dramas. Isn't there just a need for TVs for elders at home? Now the elders who learn how to use smart phones can chat with old friends and video chat to see the news. Those grandparents and grandparents who are already uncomfortable with new things can only rely on traditional carriers such as television and newspapers to obtain information and entertainment. Therefore, they are the consumer groups that the television industry should pay attention to. And millet TV is too young, and even the operating interface needs to be learned. It is the application that was transplanted from the mobile phone in the past. Upwards, old age groups are hard to learn, and they do not have the heart to learn. Downwards, young people who do not have the demand for home purchases do not have to buy to take up places. It is not as good as a millet box. So Xiaomi up and down are not pleased, and the middle-aged people are familiar with the Samsung Sony Sharp, Konka Changhong Hisense these domestic and foreign television brands. In fact, they do not understand the hardware configuration of the TV. The high reputation also means that the workmanship is good and the repair rate is low. This is enough. So for TV consumers, what they really need may be the old TV.
As an Internet manufacturer, Xiaomi is really hard to impress the hearts of this group of core consumers. The time is wrong and nothing is introduced. In fact, according to the characteristics of Xiaomi, its TV marketing is still too early.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In addition, young people now rely on computers, iPads, and even smart phones to meet the needs of the TV dramas. Isn't there just a need for TVs for elders at home? Now the elders who learn how to use smart phones can chat with old friends and video chat to see the news. Those grandparents and grandparents who are already uncomfortable with new things can only rely on traditional carriers such as television and newspapers to obtain information and entertainment. Therefore, they are the consumer groups that the television industry should pay attention to. And millet TV is too young, and even the operating interface needs to be learned. It is the application that was transplanted from the mobile phone in the past. Upwards, old age groups are hard to learn, and they do not have the heart to learn. Downwards, young people who do not have the demand for home purchases do not have to buy to take up places. It is not as good as a millet box. So Xiaomi up and down are not pleased, and the middle-aged people are familiar with the Samsung Sony Sharp, Konka Changhong Hisense these domestic and foreign television brands. In fact, they do not understand the hardware configuration of the TV. The high reputation also means that the workmanship is good and the repair rate is low. This is enough. So for TV consumers, what they really need may be the old TV.
As an Internet manufacturer, Xiaomi is really hard to impress the hearts of this group of core consumers. The time is wrong and nothing is introduced. In fact, according to the characteristics of Xiaomi, its TV marketing is still too early.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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