Apple plans to set up a new R&D center in China this year

On August 17th, just the second day after Apple CEO Cook visited China again, Apple brought us new news. Apple said that as the local team continues to grow, Apple hopes to expand its operations in China through a new R&D center.

In fact, Apple has set up its R&D center in China with its purpose and background. On the one hand, Apple is increasingly relying on the Chinese market. Although its performance has declined for two consecutive quarters, it is undeniable that China is still the fastest growing region in the world. The increase was once 100%; on the other hand, Apple’s “human assets” in China was already very large. Before Cook had revealed that the number of employees in China reached 10,000, and the total cost of Apple in China in 2014. It has reached $70 billion. In addition, there are currently more than 1.5 million developers in China developing applications for iOS. All of this shows that Apple does have the need to expand investment in China.

Of course, there is a deeper background here. How does Apple, as a multinational company, meet the huge market with huge potential and competitive pressure in China? At the software level, both iOS and mac OS systems have been designed for localization. Over the slopes, they have also received a lot of support from local developers. At the hardware level, most of the products in China have been sold simultaneously with the world. Therefore, Apple needs a “Chinese brain” to think about the market here. R&D and consumption habits, as Cook mentioned in his interview with Tencent Digital yesterday: “We are looking at the long-term and will not care about some changes in a short period of time, so we invest in technology, not just Current market or fiscal season."

The original Apple statement is as follows:

As the local team continues to grow, we hope to expand our operations in China through a new R&D center.

The R&D Center will be completed later in the year to aggregate our engineering and operations teams in China, and continue to build leading-edge technologies and services for our products for users in China and around the world.

The new R&D center will also work to strengthen relationships with local partners and universities to support talent development across the country.

Industrial Low High Bay Lighting Led Driver

Industrial Low High Bay Lighting Led Driver

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