Continuously overweight terminal market Oaks air conditioning summer chilly ceremony started
Under the guise of new retail, all walks of life are thinking about a question - how to play in the second half of the Internet? For traditional manufacturing, the combination of online and offline is imperative. For air-conditioning companies that are used to offline distribution, how to seize online traffic and detonate the line is an important consideration at this stage. One of the problems.
In the air-conditioning industry, in recent years, Oaks has undoubtedly performed very well in terms of growth rate, channel innovation, brand marketing, and product iteration. In the first half of 2018, which faced a slightly unfavorable overall air-conditioning market, Oaks had a clear plan for this, and he made a strong attack at the beginning of February this year. From the industry online data show: from January to May 2018, Oaks air-conditioner domestic sales increased by a staggering 52.4% year-on-year, far higher than the average growth rate of 22.2%, ranking first in the industry, in addition to January-March 2018 Total sales of Oaks have surpassed Haier to become the third in the industry. In the past 6.18 war, compared with the same period of last year, the overall sales of Oaks Air Conditioner during the period of 6.18 was increased by 2.2 times, and the air-conditioning industry “Grand Slam†of Jingdong, Tmall and Suning Tesco was realized.
After the hot sale of 6.18, it is also a world-famous event - "World Cup", "Beer, Lobster, World Cup". How can there be no air conditioner for cool air? With the fiery atmosphere of the World Cup, Oaks has maintained a rhythm of continuous overweight and cheering for a new round of promotion!
(The picture shows the Oaks air conditioning July-August promotion poster screen)
From July 7th, Oaks Air Conditioning will also present a new round of big-bang hot-selling hot season. In addition to the “buy-and-load†activities, during the event, there is a purchase of a first-class inverter to give thousands of water purifiers, and the dreams, the country, and other explosion models are all popular. During the event, you can purchase a Class 1 inverter air conditioner or a national air conditioner series to receive a gift card worth 800 yuan for 10 years.
Sales are just the beginning, and the service is never ending. This sentence is regarded as the benchmark for after-sales service. In the air-conditioning industry of “three-point products and seven-point serviceâ€, full-process service is a key link to measure a brand's capabilities. Especially in the era of more emphasis on service quality. In the air-conditioning service, Oaks has always intuitively felt the most needed and most desired service for consumers from the perspective of consumers. In this event, Oaks has introduced a 24-hour intelligent frequency conversion to enjoy 24-hour installation service. Let consumers experience the intimacy and peace of mind that they can enjoy the service at any time.
For the entire air-conditioning industry, the inspiration and benchmarking effect of Oaks is self-evident. In the entire July-August peak season promotion, there is no low-priced low-priced, and some are only high-end products and differentiated new products. Get rid of the traditional sales model and interact with users in more diversified ways and ways, leading more and more air-conditioning companies to more "advanced" gameplay and high-level evolution.
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