E-books are cold in Dongguan

According to industry sources, it is difficult for e-book readers to adopt traditional reading habits as a new type of reader. Can e-books be sought after by people in Dongguan? The reporters visited some of the city’s computer and digital city yesterday and discovered that the varieties and prices of e-books sold on the shelves are very rich. However, according to sales staff, the amount of e-books was generally low in Wan.

Some interviewees believe that it is difficult for e-books to instigate the traditional habits of the people in the short-term, but there are home appliance chains that do or do early attempts and explorations.

As a new type of reader, the Dongguan market has a variety of affordable products. The e-book was once given the role of “innovator” because of its thinness and rich functionality.

What are the e-books listed in Dongguan? The reporter visited the Expo Tianyuan Computer City and Cyberspace Digital Plaza yesterday and found that there are more than 10 shops that sell e-books. The shelves include Hanwang, Freelander, OPPO, and Taipower. Each brand has launched 2 to 3 For models, the choice of consumers is relatively large. The price range is from 500 to more than 2,000 yuan.

"The technology of e-books has been very mature. Some use Eink e-ink screens. It reads like a traditional paper book. It is very delicate and natural. However, the price is slightly higher, at more than 1,500 yuan." Tianyuan Computer City A sales counter official said.

Asked for more sales and less sales in general, the sales manager revealed that at present e-books are more popular among young people and there are also unit purchases for gifts. “However, the overall amount of sales is not large, and sometimes a few months can be sold. Sometimes it is zero." The staff of several other shops also stated that “the amount of e-books is generally small, and it is usually asked to buy less.”

Miss Hu, a citizen of the Dongguan Library who borrowed books, said that because working hours are often exhausted by computers, there is an instinctive resistance to e-books, and it is feared that using more will make the eyes uncomfortable.

Some respondents also stated that, apart from the price factor, it is mainly because it is difficult to change the traditional reading habits.

The relevant person in charge of Dongguan Suning and Dongguan Gome also believes that the current e-book market is a mixed bag. Despite having a certain market, it is difficult to shake Wan's traditional reading habits temporarily.

Home appliance chain Suning or enter the e-book market home appliance chain has entered the field of computers, mobile phones and small household appliances, in the future will also be able to break into the e-book market?

“We currently have no e-books yet. It is unlikely that we will be involved in this area for a period of time because the entire market is not very clear and the outlook is not very optimistic.” Zhang Jian, manager of Dongguan Gome Group’s publicity department, said that the notebooks and 3G mobile phones are now Both e-dictionary and e-dictionary have been attached to the e-book function, which can basically meet the needs of users reading online. "It is estimated that the attraction of office workers is very small, but it may be slowly sought after by young people."

The Dongguan Suning Market Planning Department said that the store, or in cooperation with China Unicom, will sell iPads at Nancheng Store, Dongcheng Jufu Haoyuan Store and Discovery Venetian Store.