Facebook challenge Google is not easy

After years of collecting photos and personal data from more than one billion users, Facebook launched a search tool on Tuesday that not only filters search results through user profiles, but also makes this social media a step closer to Google’s territory.

The two companies are currently competing with each other and both want to become the primary gateway to the Internet. For a long time, Google has always been the choice for people to search for websites and information, and Facebook is the place to chat with friends and share pictures. But these differences are now getting more and more blurred, and this is related to billions of dollars in advertising.

Facebook said on Tuesday that it will help users complete complex queries related to their friends' profiles, such as "French tourist attractions that my friends have visited."

Facebook is doing this in search of this Google’s core business, which is also the most lucrative product. Facebook tried to make people believe that they may not need to use Google to find information.

It is not easy to shake Google

Globally, Google’s annual revenue is 40 billion U.S. dollars, most of which come from ads sold on search engines. According to eMarketer, a market research firm, Google’s revenue from search advertising in the United States is expected to exceed US$13 billion, accounting for 75% of the market.

The size of Google's information base is still unmatched by other companies. The company said it has indexed 30 trillion unique pages on 230 million websites. Last year, Google changed its search engine to make it easier for users to quickly find detailed information about people, places, and things in reality. Specifically, it is to display the search query's picture, facts, and other "direct answers" at the top of the search results page instead of simply giving a blue link.

After witnessing the rise of Facebook and predicting that it will move into the search industry, Google created its own social networking service, Google+, in 2011 to obtain data about specific users, such as names, personal preferences, and friend identities, and then Google+ and its network. Search services are integrated together. In this way, when people search for specific websites, local restaurants, or real products, they will receive relevant reminders if their contacts on Google+ have given them positive or negative comments.

Who else has Facebook "provoked"?

But Facebook’s social network is much larger than Google’s, and it’s also a matter of timing in terms of timing, thanks to Facebook’s efforts to encourage users to add images and various personal information to their materials for years. This information includes basic information such as geographic location, employer name and hobbies, as well as sensitive information such as age, religion, and marital status.

After more than a year of development, many of the above information can be searched through Facebook's new Graph Search feature. Facebook launched this search tool on Tuesday and tested it for limited users. For web search that Facebook cannot present, it is completed by the company’s search engine Bing, which is a subsidiary of Microsoft.

Facebook's entry into the search market may also affect many other Internet companies, such as Yelp and LinkedIn, and people will use these two sites to search for local facilities and business contacts.

If it turns out that Facebook’s new features are more trustworthy in terms of searching for the best products, it could also weaken Amazon’s dominance in product search. Amazon relies on a lot of reviews on its website, not just comments from friends or acquaintances who meet certain criteria.

Yelp's stock fell sharply over 7% after Facebook announced the launch of a new search tool.

Gartner analyst Brau said that I don't think that it is now possible to pull the entire company down by just one search, but these companies need to worry about this because they are essentially social media.

Facebook did not announce any business plans related to the new search function. The new search tool is not initially available to mobile devices. More and more people are using Facebook's services through mobile devices.