Where is the LED lighting industry in 2013

Combating the LED industry that was in the dormant period in 2012, price wars, closures, internal competition, talent loss, and core technical misadjustment... These phenomena in the reshuffling period can not help but associate various expressions, embarrassment, helplessness, joy, Distressed, panic-stricken, etc. to make LED companies step by step startling. The current situation of change, difficult choices, the current LED industry during the period, we still have to face those people to do those things to analyze.

Bloody "price kill", why not sensible?

Currently, the LED industry is in a severe period of reshuffle, and price fights have caused a large part of LED manufacturers to make irrational response strategies to face dilemmas. The slump in the market has already caused the entire industry to run into troubles and bruises. As a result, many companies are ultimately unable to hold on and are forced to follow suit. Into the LED market, the same LED products, the price difference between well-known brands and unnamed manufacturers a difference of 10-20 times, which makes consumers perplexed, brand manufacturers suffering.

Under the large LED environment, many companies are overestimating the LED market, and are rushing to the blind transition of the LED industry. Supply exceeds demand is the reason for the price war. The price war will go through the process of limiting production, production suspension, conversion and closure, mergers and acquisitions, and integration. The remaining companies will gradually move toward normal development. With the improvement of product performance, the price of LED products will tend to be reasonable.

Comments: irrational price war fight, kill bloody bloody, let the small factory linger, brand owners distressed helplessness, such an outcome to ask those who engage in price war LED businesses how do you later, this is a long-term plan?

After eagerly defeating last year's annihilation, the Xu Ruirui, Foshan, the largest Sino-foreign joint venture LED chip project in China, announced that it had stopped production; and claimed to be "the top five in the industry for two consecutive years." LED display companies, Shenzhen Vision Optoelectronics Co., Ltd. have also come to an end, the boss has run. Less than a month later, Ningbo Andy Optoelectronics also filed for bankruptcy. According to Andy Optoelectronics employees, the company had incurred 200 million yuan in debt in March 2011. It took about three months to replace the director and the electricity bill owed more than 100,000.

The failure of Vision Electronics and Andi Optoelectronics is just an example of the industry, but the things that are reflected behind it are worth thinking. Whether the government subsidies that everyone longs for can further expand the scope, whether they can stick to the industry more, whether they can really figure out what kind of companies are more in need of help, and complain about the fairness of government subsidies. At the same time, does the company understand that it is not feasible to wait for financial assistance, even if the subsidies can ease difficulties for the company, but timely rain is not always so timely.

Comment: There should be many companies in each industry "watching the pot while eating a bowl", the incentives of the policy subsidy let some LED companies have to look forward to, they are stuck in a chaotic quagmire, care about this head down Without tirelessness, the result was an empty end to the bamboo basket. The saying goes, greedy is not enough.

LED companies compete for power and compete with each other, and the head-to-head battles are endless. Lights The most fire-fighting LED lighting companies and people in 2012, NVC lighting and Wu Changjiang are absolutely daily words that can be seen in the news. From the very beginning, the heat of April was in full swing. , I have learned to watch the game.

In the internal battle of LED lighting companies, the non-permanent and unobtrusive showdown of LED lighting company NVC's Wu Changjiang pushed NVC lighting to the brink of death. Wu Changjiang has not been able to return to NVC Lighting's board of directors since it returned to NVC Lighting in September this year. NVC Lighting's equity struggle has continued to heat up since Wu Changjiang resigned in May, and news of Wu Changjiang’s investigation has been heard in the middle. Since then, Wu Changjiang, Sai Fu, and Schneider's "three-nation killings" have gradually evolved into a melee battle including dealers, suppliers, and production plants.

The latest news about Wu Changjiang and NVC came from No. 26, Wu Changjiang signed NVC, a wholly-owned subsidiary of the British Virgin Islands, and BDO Runda Hong Kong subsidiary signed a share transfer agreement, the former at a price of 2.55 HKD/share. , transferred 333 million shares of NVC Lighting to the latter. The deal will be reached BDO Runda will become the largest shareholder of NVC Lighting.

Wu Changjiang "highly sells" NVC lighting, "low buy" BDO Runda, can transfer profits up to several hundred million yuan, this is exactly the way Bundesligda Runda, or its joint partner Wu Changjiang to win NVC lighting The mastery of actual control rights? For NVC, who was founded by himself, where will Wu Changjiang go? I am afraid that he himself is also very tangled.

Comment: I wonder if Mr. Wu, who once had a good reputation in the industry, should be troubled. The marriage of “flash marriage” cannot be expected. It is difficult for the company to compete for power and to win winners!

LED is not selling vegetables, selling wine, and performing arts can play from the "variety king" Wu Jung-hsien investment LED lamp business, previously reported a loss of investment, and even broke the deposit deposits left only NT 1.5 million yuan, at that time, Wu Zongxian denied it, Also threatened to make a report. However, he was accused of accumulating 20 million yuan in the “Ding Li Jin Dian case” defendant, Qin Hao, who applied to the court for compulsory enforcement and seized several real estate under Wu Zongxian’s name, including property on the second section of Keelung Road in Taipei. The property was auctioned yesterday, with a reserve price of 32.5 million yuan. The result was the first auction without a bid.

In the face of the financial crisis that followed, Wu Zongxian said that “repaying debt is perfectly justified.” Regarding immovable property, he said “OK is OK, but even after the auction, it will not happen to Qin Hao because they also owed it. “People money.” Wu Zongxian has been fishing for nearly 700 million yuan in the past seven years since 2005, and he has had a maximum annual income of 140 million yuan. He also hosted six programs during his heyday. Just because of a recent investment loss, he was robbed of his debts, with 7.8 billion yuan in liabilities and his houses were all sealed up.

Comment: Use the famous saying to sum up the LED industry in the period of dormancy: “This is the best era and the worst era”, and then the attractive cake must think twice and go after the grab. LED is not a grocery shopping. Buy wine, entertaining can play!