Global 3D-compatible TV penetration rate will reach 50% next year

Junde Science and Technology Manager Wu Menghan attended the Semiconductor Institute of the Ministry of Economic Affairs sponsored by the Industry Bureau of the Ministry of Economic Affairs and the Institute of Optoelectronics Technology Industry Advancement Association PIDA's Semiconductor Institute program on 3D technology pointed out that 3D images may be The display industry has brought about the second visual and visual revolution. At present, many brand manufacturers have launched LCD TVs equipped with 3DBD Blu-ray technology and portable consumer electronics products that can produce or present 3D effects. The market expects that in 2011, shipments of 3D-compatible TVs worldwide will reach 120 million units, accounting for 50% of the overall TV market penetration rate. In 2013, the penetration rate will look more like 98%.

The so-called 3D-compatible TV means that the TV itself has 3D display technology conditions, including 120Hz, HDMI 1.4, etc., as long as the additional related suite, you can perform 3D playback.

Wu Menghan said that according to the survey, the average age of the 15-19 age group is about 1.7 hours per day watching TV. With age, watching TV is getting longer and longer. At the age of 45-54, the average TV watching time is 3 per day. Hours, 55-64 years old watch TV for 4 hours a day. When you are over 65, you can watch TV for 5 hours a day. It shows the importance of TV products to people's lives.

From the perspective of image transmission, Wu Menghan said that the current revolution in the digitalization of image transmission is continuing and the resolution of image quality continues to increase. The end of analog channels in major countries in the world, including Europe and the United States (USA, Germany, Italy, France, etc.) Most advanced countries will be completed in 2009 to 2010, Japan is expected to be completed in July next year, Taiwan is also scheduled to be completed in 2011 The United Kingdom and China are tentatively scheduled for 2012.

Among them, digital television broadcasting in Japan began in 2003, and it took the lead from Tokyo, Osaka and other major cities. By 2007, digital broadcasting in various regions of Japan had been rapidly popularized. The popularity of BD Blu-ray recorders has reached 70%. In the North American market, the analog television broadcasting channel was fully withdrawn in June 2009. In the third quarter of 2009, 11.7 million households in North America had Blu-ray devices, and the number of households with Blu-ray devices in the fourth quarter reached 17 million.

Wu Menghan believes that 3D images may become the second image visual revolution. As early as last year, the Japanese brand makers had announced that 2010 was the first year of 3D, and exhibited 3D effects without the use of a remote control and touch-only adjustment. The concept of 3D video, in short, is to provide the right picture through the left eye and the right eye to provide the desired picture, 120 pictures per second, and then cover each other, creating a FullHD 3D image effect.

Since the 3D image display must display 120 frames per second, the data volume is doubled, the bandwidth and the bit-rate are doubled, and the response speed to the LCD panel and the test of the technology are also enhanced. Most commonly seen 3D images are shot with two lenses at the same time to show the effect of 3D. However, recently, brand manufacturers have developed technologies that use only a single lens to capture 3D images.

In the application of 3D technology, Japanese brand maker SHARP launched a LCD TV with built-in BD recorder last year, which caused hot sales. Panasonic later launched related 3D TVs. As for portable consumer electronics products, they are also accelerating the introduction of 3D technologies. For example, if digital cameras have already been added to the 3D suite, 3D images can be shot.

According to market research institutions DisplaySearch, CLSA research forecast, in 2011 the global TV market shipments will reach 240 million units, of which, LCD TV shipments estimated to reach 220 million units, LED backlight LCD TV shipments estimated to 1.1 Billionaires, TVs equipped with 3D-compatible technology are estimated to have 120 million units, and the penetration rate will reach 50%.

By 2012, the overall shipment volume of the TV market will reach 256 million units. By that time, shipments of LCD TVs will be estimated at 246 million units, and shipments of LED-backlit LCD TVs will reach 211 million units. The penetration rate will be 86%, with 3D compatible TV shipments estimated to reach 218 million units, the penetration rate will reach 85%.

In 2013, global shipments of the TV market saw 271 million units and LCD TV shipments reached 262 million units. The penetration rate of LED-backlit LCD TVs will reach 100%, which means that LED-backlit LCD TV shipments will reach 262 million. Taiwan, and the shipment of 3D-compatible TVs will also reach 266 million units, with an estimated penetration rate of 98%.