Hisense Electric: 2010 Annual Net Profit Increase of 67%

Hisense Electric announced its 2010 annual report today. In 2010, it achieved operating revenue of 21.164 billion yuan, a year-on-year increase of 15.52%; net profit of 835 million yuan, a year-on-year increase of 67.57%. Meanwhile, the company plans to send a deposit of 2 yuan for every 10 shares of shareholders.
In the situation where domestic and foreign market competition has intensified, raw material prices in the upper reaches are firm, labor prices have been rising, and many other unfavorable factors coexist, in 2010, Hisense accurately grasped the industry trends, highlighted the high-end industries through active industrial transformation, and pioneered the introduction of smart TVs. High-end products such as 3D TVs have led the industry trend, seized market initiative, and the company has achieved steady and healthy development.
Liu Hongxin, general manager of the company, believes that the new era of intelligent color TV has arrived, tailor-made personalized TV for consumers, providing professional services, will be the color TV company's future research and development and promotion of the main attack direction. Hisense accurately grasped the development trend of the color TV industry and continuously increased investment in R&D in the field of digital multimedia. It not only established the R&D and manufacturing advantages in the upstream industry chain of the tablet, but also occupied the technical commanding height of the smart TV, rising to a higher level in product quality. New heights.
The company also announced the announcement of the first-quarter earnings increase. It is expected that the first quarter of 2011 will have a net profit growth of more than 50% year-on-year.