Hongli Zhihui: LED supply and demand pattern ushered in packaging development opportunities

“Hengli Zhihui has been advocating the concept of technology, environmental protection and innovation. We will continue to adhere to this concept in the future.” On the morning of June 10th, 2017 (the fifteenth) high-tech LED industry summit forum site Zhang Luhua, Marketing Director of Hongli Zhihui Group, said.

Zhang Luhua, Marketing Director of Hongli Zhihui Group

According to the data of the High-tech Research Institute LED Research Institute (GGII), the global LED industry market size in 2016 was 699.6 billion yuan, an increase of 8.63%.

Nowadays, the LED industry is rapidly shifting to China, and the white LED chip industry center is shifting to China. The market share of Chinese LED chip manufacturers has exceeded 70%. The global packaging capacity is accelerating to China, and the mainland packaging capacity will continue to grow. .

Zhang Luhua said, "In the past two years, some of the international LED manufacturers Samsung, Philips, Toshiba, Osram, GE, etc. have gradually withdrawn from the Chinese lighting market, which also brings more development space for domestic enterprises."

The LED industry is accelerating its transfer to China, and the LED industry is rushing to the “sealing” battle. According to the 2016 global LED packaging revenue ranking, domestic packaging giants such as Mulinsen, Honglizhihui and Guoxing Optoelectronics have all successfully ranked in the top ten. In addition, the domestic LED packaging pattern has basically formed, and the status of China's LED packaging devices will further increase.

In 2017, from the Hong Kong exhibition in April to the products exhibited by the current LED packaging manufacturers, the overall development trend of the packaging industry is energy efficiency improvement, color rendering, dimming and smart lighting, and market segments. Four directions.

Regarding the improvement of light efficiency, according to the current mainstream product 2835 on the market, it can reach 225lm/w in the case of 0.2 watts, which is basically the level of the whole industry, which is probably higher than the data obtained in January.

In January 2017, Hongli Zhihui's PPL non-vulcanization product solution achieved its first mass production in China. The problem of vulcanization is also a problem that plagues many companies. For example, the temperature is now getting higher and higher. In the case of high temperature, external harmful substances enter the package, and blackening occurs after the reaction.

In response to this problem, Hongli Zhihui's PPL non-vulcanization process solution can cover all SMD, SMC, and EMC products, and can completely solve the problem of vulcanization. Up to now, it has applied for 3 invention patents.

In addition, EMC3030/5050/7070 products are used more widely. In outdoor lighting, especially EMC5050 products, light efficiency 240LM/W can be achieved in 1W, combined with PPL anti-sulfur technology, SMC package, higher reliability, SMC5050/7070 products will gain a rapid growth in outdoor product applications. .

Regarding the CSP that everyone talked about for many years, how to use it? Zhang Luhua said frankly that the most used CSP is the backlight field, followed by the lighting field.

In the field of backlighting, Hongli Zhihui's main products are CSP1313, CSP1414, CSP1616, CSP1907, CSP2507 and other products. The backlight strips of the CSP solution of the TV division of Hongli Zhihui have been mass-produced very early; the main layout products in the lighting field are CSP1010, CSP1111, CSP1313.

This year's Guangya Exhibition, Hongli Zhihui's first CSP lighting solution - two-color COB is the eye-catching work of the show, white light COB plus CSP light mixing technology to achieve color temperature and brightness adjustable, its wifi smart dimming system attracted A large number of domestic and foreign customers come to experience.

Hongli Zhihui is the first manufacturer to develop the automotive LED packaging industry. There are more than 30 customers in the main automotive market, mainly in the Pearl River Delta region. At present, mainly based on high-power devices, whether in the front or in the rear, there are already some specifications of the product, the product is suitable for the headlights, turn signals and so on.

Of course, Hongli Zhihui's own white light lighting technology and scale advantages have enabled the company to usher in a new growth space in the niche market layout of automotive LED, infrared and ultraviolet LED.

In the future, Hongli Zhihui will focus on the development strategy of the dual main business, package and car network, and give full play to the company's technological leadership and brand advantages. Further strengthen the company's competitive advantages in the field of packaging and lighting, continue to package dual-brand strategy, improve sustainable profitability, and achieve steady growth of dual-main business and profit, becoming a respected international LED national brand.


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