How to import more than 60% of China's LED lighting products into the Japanese lighting market
In recent years, LED lighting products have developed rapidly in the global market, and the performance of the Japanese market is particularly eye-catching. Especially after the 311 earthquake in Japan, the Japanese people's awareness of power saving was even stronger. From May to September of 2011, the sales volume of Japanese LED lighting products almost doubled that of the same period of the previous year, surpassing the sales of incandescent lamps. In 2012, the demand for LED lighting products in the Japanese market is still rising.
According to the data of Teyi Information, the amount of LED lighting products imported from Japan increased in the whole period from the first quarter of 2010 to the second quarter of 2012. The quarter with the largest increase in import value was the first quarter of 2012, with a growth rate of 31.53%, and the largest increase year-on-year was in the second quarter of 2012, with an increase of 100.72%.
Driving the growth of the Japanese LED lighting market
I. Japanese government policy promotion
The widespread use of incandescent lamps results in high energy consumption and large carbon emissions. Therefore, the Japanese government has long recognized the importance of energy conservation and environmental protection. After the passage of the "Kyoto Protocol" in 1997, Japan actively promoted LED lighting to reduce carbon dioxide emissions. In 2008, the Japanese government revised the Energy Conservation Act to strengthen carbon dioxide emissions by amending laws.
At the 2010 Global Warming Symposium, the Ministry of Economy, Trade and Industry decided to ban the sale of incandescent lamps by 2012, and some manufacturers announced that they would stop the production of incandescent lamps and increase the production of LED lamps. In 2010, the penetration rate of Japanese LED bulbs was around 16%, and in 2012 it has reached 30%.
Second, corporate competition leads to price cuts
The revitalization of the Japanese LED lighting industry is actually derived from the price reduction strategy of Japanese companies. For a long time, the Japanese lighting market has been monopolized by the five giants. In 2009, Sharp launched a LED light that was less than half the market price, thus opening up the overall competition in the LED lighting market. The competition between these large enterprise groups caused the price of the original price to fall between 7,000 and 80,000 yen to 4,000 yen. In October 2010, the price of Japanese LED lamps plummeted to around 2,000 yen. At present, Japanese consumers prefer LED lighting products with prices ranging from 1,000 to 2,000 yen, such as Panasonic EVERLEDS and Toshiba E-CORE.
The above chart shows the proportion of Japan's main imports of LED lighting products from various countries. From January to August 2012, Japan imported 140 million US dollars of LED lighting products from China, accounting for 62.1% of imports, ranking first. In addition, South Korea, Taiwan, the United States and other countries and regions accounted for between 5% and 10% of imports, while Thailand, Germany, Denmark, and Italy have a small amount of imports, accounting for less than 5% of imports. From this year's point of view, Japan mainly imports LED lighting products from China, indicating that China's LED products have a certain market in Japan. China's LED lighting products are still popular in Japan, which is a good news for LED manufacturers in China who want to enter the Japanese market.
According to the data of Teyi Information, the amount of LED lighting products imported from Japan increased in the whole period from the first quarter of 2010 to the second quarter of 2012. The quarter with the largest increase in import value was the first quarter of 2012, with a growth rate of 31.53%, and the largest increase year-on-year was in the second quarter of 2012, with an increase of 100.72%.
Driving the growth of the Japanese LED lighting market
I. Japanese government policy promotion
The widespread use of incandescent lamps results in high energy consumption and large carbon emissions. Therefore, the Japanese government has long recognized the importance of energy conservation and environmental protection. After the passage of the "Kyoto Protocol" in 1997, Japan actively promoted LED lighting to reduce carbon dioxide emissions. In 2008, the Japanese government revised the Energy Conservation Act to strengthen carbon dioxide emissions by amending laws.
At the 2010 Global Warming Symposium, the Ministry of Economy, Trade and Industry decided to ban the sale of incandescent lamps by 2012, and some manufacturers announced that they would stop the production of incandescent lamps and increase the production of LED lamps. In 2010, the penetration rate of Japanese LED bulbs was around 16%, and in 2012 it has reached 30%.
Second, corporate competition leads to price cuts
The revitalization of the Japanese LED lighting industry is actually derived from the price reduction strategy of Japanese companies. For a long time, the Japanese lighting market has been monopolized by the five giants. In 2009, Sharp launched a LED light that was less than half the market price, thus opening up the overall competition in the LED lighting market. The competition between these large enterprise groups caused the price of the original price to fall between 7,000 and 80,000 yen to 4,000 yen. In October 2010, the price of Japanese LED lamps plummeted to around 2,000 yen. At present, Japanese consumers prefer LED lighting products with prices ranging from 1,000 to 2,000 yen, such as Panasonic EVERLEDS and Toshiba E-CORE.
The above chart shows the proportion of Japan's main imports of LED lighting products from various countries. From January to August 2012, Japan imported 140 million US dollars of LED lighting products from China, accounting for 62.1% of imports, ranking first. In addition, South Korea, Taiwan, the United States and other countries and regions accounted for between 5% and 10% of imports, while Thailand, Germany, Denmark, and Italy have a small amount of imports, accounting for less than 5% of imports. From this year's point of view, Japan mainly imports LED lighting products from China, indicating that China's LED products have a certain market in Japan. China's LED lighting products are still popular in Japan, which is a good news for LED manufacturers in China who want to enter the Japanese market.
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