Jingtai Gong Wen: Popularization of LED lighting government should be granted to fishing

Shenzhen Jingtai Optoelectronics Co., Ltd. (hereinafter referred to as “Chentai Optoelectronics”) has been focusing on the LED packaging industry with the goal of “being a world-class supplier of LED components”. Recently, it has newly introduced the third-generation COB packaging technology MLCOB. , has received extensive attention from the industry. Recently, the Aladdin Lighting News reporter invited Jing Wen, general manager of Jingtai Optoelectronics, to conduct in-depth interviews. It is reported that in the future, Jingtai Optoelectronics will increase the output value of LED lighting while maintaining the steady development of the display, and strive to account for 70% of the company's total output value.

Aladdin Lighting News reporter and Jingtai Optoelectronics General Manager Gong Wen focused on R&D MLCOB to become the most competitive packaging company Gong Wen told Aladdin Lighting News Network reporter that MLCOB products are the main development products of the future. “Everybody knows that COB is the next mainstream, and now you see COB on the market and MCOB. We call this third-generation COB technology, called MLCOB, and COB with multi-prism photometric technology,” he said. The advantages of Crystalline's MLCOB technology are not only the common COB technology has a strong heat dissipation, but also has a unique advantage of high light efficiency, light efficiency has reached 150lm/w. In addition, the consistency of the light exit surface is good, the light emitting angle is wide, the light emission is even and soft, there is no glare, and there is no harm to the eyes.

“I think we will take the lighting medium and high power routes in the future R&D. The MLCOB we just talked about is also the second direction for our R&D. The third one is R&D related to automotive applications, including high-reliability COB.” Gong The text says.

MLCOB, as the main route for the development of crystal development in Taiwan, has also paid attention to its patent protection issue. “There are about 14 to 15 patents that we are now working on. We are fighting for a dozen or more projects and a total of more than 20 projects. In protecting patents, we still hope to maintain a “harmonious and win-win” situation. We will not take too drastic measures to deal with infringement of patent infringement; but if it is a violation of patents that are important to our development, such as MLCOB patents, we may have to pick up legal weapons. Defend our own intellectual property."




Crystal table optical stripe MLCOB and circular MLCOB display crystal table optical investment in product R & D tremendous efforts, technology and products continue to be new, and its development is still firmly in the packaging field, and strive to get out of the professional line. "Jingjing hopes to be professional in the field of packaging. We have a slogan that we are the world's most competitive LED packaging company. Maybe we are not necessarily the largest company, but we can be the most competitive companies. There are two keywords here, one is 'professional', and the other is to be 'the most competitive in the world'. We emphasize 'competitiveness'."

How to embody the competitiveness of a company? Gong Wen believes that depends on two aspects, one is the level of technology, and the second is cost control. "Europe and the United States have better technical capabilities, but there are problems with cost control; Chinese companies are blindly pursuing costs, but their technology is very backward. Competitiveness is a combination of technology and cost, so the crystal platform emphasizes 'professional' and 'competitive'. He explained.

To be the most competitive company, it is inseparable from the excellent enterprise management model, and more inseparable from the corporate managers' "eyes and ears". From the recent NVC Lighting and Foshan Lighting incident, Gong Wen-Wen said: “All people must be doing things in a proper manner and should do things reasonably and legally. If they do not do things legally, what they eat will certainly spit it out. At two points, when industrial capital is competing with financial capital, industrial capital must take into account the contradictions that will arise in the future. When the structure is set, it is necessary to ensure that industrial capital dominates and has the right to guide the enterprise, so that the enterprise can be established for a long time. As the development continues, financial capital is purely responsible for investment strategy. The third problem is between the channel plant and the manufacturer. The NVC lighting incident also saw that the power of channel providers is very strong and together they influence the decision of the company. It is wrong to think that this is because the position of the enterprise is weakened and the enterprise is controlled by the channel business. Therefore, the company must consider how to establish a more effective channel."

No fear of “storm” Increasing LED lighting output value to catch up with the first echelon Jingtai Optoelectronics has always focused on the development of the packaging field. Gong Wen said that the company is currently paying attention to the development of the lighting market and will continue to improve the LED lighting while maintaining the steady development of the display. Output value, strive to account for 70% of the company's total output value.

"The development of the display screen has its limitations. It cannot be developed without restrictions. But the lighting market is a vast market. It has a market capacity of tens or even hundreds of times, so we have to be in this area. We must increase our input to carry out development. Jingtai must catch up with the first echelon in the field of lighting.” Gong Wen told Aladdin Lighting News.




According to reports, Jingtai Optoelectronics recently introduced 3014, 2835, 5730, and 1W lighting products, among which the 2835 is a new white light packaging product, adopting a new packaging technology and flattening Structural design, relative to 3014, 3528 light emitting area is greater, greater light angle; relative 3014 heat dissipation area is larger, and effectively solve the point light source phenomenon in 3528 lighting applications, can achieve 0.1w, 0.2w, 0.5w power product packaging, The maximum drive current of 150mA can be achieved in optical performance, which is an advantageous lighting package product further optimized after the company introduced the 3528.

In recent years, the rapid development of the domestic LED industry, five years ago, less than 100 companies involved in this field, and now has more than 8,000, a large number of hot money into the unprecedented prosperity of the entire industry. However, last year the emergence of a small LED companies closed down the tide, this year's frequent exposure of the boss running, the LED industry is worrying. Some industry analysts believe that since the beginning of this year, the government procurement threshold has been raised, the IPO listing tide continues, and industry standards have gradually introduced three major factors will accelerate the LED industry reshuffle process, LED industry reshuffle is inevitable.

In the face of today's LED market, Gong Wen still has strong confidence. He said: “The reshuffle will happen. My personal opinion is: Let the storm come even harder!” It means that the faster the better, the LED industry. Although there are many small players, integration is a good thing for the development of the industry, and the elimination of unsuitable ones will promote the healthy and orderly development of the industry, so that the confidence of end users and the confidence of capital investment can be established more quickly. The government supports the confidence."

Granted to the fishery government to regulate the industry competition to promote cooperation between production, teaching and research Guangdong Province issued a document requiring universal access to public places LED lighting, followed by cities have launched a consumer subsidy policy for the civilian LED lighting market, favorable policies are in full swing introduced, no doubt about the LED industry It is a great encouragement. However, there are also voices in the industry saying that “compelling public lighting is not as good as cultivating commercial lighting” and that as long as the subsidies are targeted and implemented, they will be willing to replace lamps automatically. The government is also promising in non-public lighting. It is a good way to pull the LED lighting market.

Gong Wen also put forward a personal view of this, he believes that both can "go hand in hand." “Public lighting is led by the government and paid by the public, and commercial lighting is paid by the private sector. Public lighting and commercial lighting are not contradictory and can be developed together. The government should look at the financial support LED industry from the perspective of guiding the healthy development of the industry. If public lighting is promoted from this perspective, then commercial lighting will develop accordingly. For instance, when I make a road and wait until the road is ready, the industry will be paralyzed. The problem is that the industry is not there,” he said. "I think it is right to go public lighting, but we can't go away. Commercial lighting is the behavior of companies and enterprises. Public lighting is more of the behavior between companies and the government. The government is a role to provide orders. But we can't just provide orders, we should also pay attention to follow-up development, we must drive the development of the enterprise, think about whether we can bring the LED industry up. This is the same as feeding a child, when he was a child, he could only feed him milk until he was three years old. But after that he still needs to eat, so let him have a good digestive system that is more effective than what you feed."

As a company, Gong Wen believes that the government does not treat LED separately. The LED industry and other industries are a kind of treatment. Using such efforts to support an emerging industry, energy conservation and environmental protection industry may not be sufficient. "Because most LED companies are now small and medium-sized enterprises, if there is no strong force, it is difficult for them to have such resources to carry out research and development. 'Living' is more important to them than they are. He added.

“Actually, this is exactly the question of whether it is granted to fish or granted to fish. The government must do to standardize and guide the LED industry and formulate two policies. One is how to support the LED industry financially. The development supports the research and development of enterprises and supports the development of the market. The second is to standardize the competition of enterprises, standardize the quality of products, and standardize the price reduction standards." He believes that the government should support LED as an independent industry and introduce an independent The policy focuses on supporting the development of the LED industry; secondly, the government has used the government industries such as universities and research institutes to integrate production, education, and research. This will enable companies to be more understanding and more motivated in terms of production, research and development.