Recently, Xinyu of Jiangxi Province proposed a plan to build China's outdoor lighting capital. "We must strive to make the outdoor lighting industry become an interaction with the three major industries of steel, new energy and new materials through three hundred and five years of active cultivation. 100 billion industry.†The project is located in Xinyu National High-tech Industrial Development Zone, covering an area of ​​7500 mu and a total construction area of ​​7 million square meters. It is divided into marketing center (headquarters base), household product trading center, warehouse logistics center and manufacturing base. Such as the sector, the total investment of more than 10 billion yuan. It is planned that within five years, the annual sales income of the outdoor lighting industry in the city will reach 100 billion yuan, and the tax revenue will be more than 3 billion yuan; among them, the industrial sales revenue will reach 30 billion yuan, and the annual sales of the sales platform will reach 70 billion yuan.
Will blindly launch a second match? However, although the current development prospects of the lighting industry are theoretically bright, in reality, there are reefs everywhere. China's lighting industry has entered a stage of rapid development since 1999. After more than a decade of rapid development, there are currently more than 10,000 enterprises, mainly in coastal areas such as Guangdong, Zhejiang, Jiangsu, and Shanghai, most of which are small and medium-sized enterprises. In the fierce market competition, these enterprises generally have problems such as poor marketing channels, lagging brand construction, insufficient product innovation, and decreased competitiveness, and they have encountered the “ceiling†of development. Especially in the emerging LED lighting industry, the core technology is monopolized by foreign companies, the civil market is not smooth, blind investment has caused the industry to be chaotic, and there are many fatal problems.
Specific to the field of outdoor lighting, in addition to commercial use, municipal engineering is the largest and most important market, which has led to the prevalence of local protectionism in this field. Then, will Xinyu outdoor lighting enterprises have an advantage in the market competition in the future?
The future of outdoor lighting is not necessarily bright In addition, competition with enterprises in the Pearl River Delta and the Yangtze River Delta traditional lighting strong areas has a comparative advantage in terms of workers' wage standards, factory rental prices and electricity prices, and other aspects such as technological innovation, location, management, and industrial chain maturity. In all aspects, there is no obvious advantage or even a disadvantage.
Then, in a situation where the development prospects of an industry are not clear and its own advantages are not clear, is it appropriate to rely solely on a spur of blood to blindly invest 10 billion yuan and occupy an area of ​​1,000 mu? Is this reminiscent of the same? In Xinyu's Savi Solar, this once-in-a-lifetime, now more than $6 billion in debt is on the verge of bankruptcy. Whether China's outdoor lighting capital project will become the second one is really worrying.
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