Medical-grade market becomes a profitable new engine ADI enters two major areas of healthcare
Source: Interview with electronic enthusiasts
Guide: American Analog Devices, Inc. (hereinafter referred to as "ADI") Medical and Health Division Asia Pacific Marketing Director Wang Sheng recently interviewed electronic enthusiasts on the theme of medical electronics, said that ADI 's products and technologies in the healthcare field are mainly used in two ways. In large areas, and the series of product solutions launched have been greatly recognized by the market, it is expected that the market growth rate in this field will remain at a growth rate of 3 times that of GDP.
Guide: American Analog Devices, Inc. (hereinafter referred to as "ADI") Medical and Health Division Asia Pacific Marketing Director Wang Sheng recently interviewed electronic enthusiasts on the theme of medical electronics, said that ADI 's products and technologies in the healthcare field are mainly used in two ways. In large areas, and the series of product solutions launched have been greatly recognized by the market, it is expected that the market growth rate in this field will remain at a growth rate of 3 times that of GDP.
Medical image detection and physical sign signal monitoring have always been two important fields in the application of medical electronic technology. This is also the direction that ADI focuses on in the field of medical electronics, and its products and technologies are also focused on these two areas.
ADI's focus in the field of medical electronics
Multi-category core products
ADAS1131 is the industry's first 256-channel, 24-bit current digitizer module launched by ADI earlier, suitable for multi-channel, low-current data acquisition medical CT (computer tomography), industrial and security scanners, and photodiode sensors application. According to Wang Sheng, Marketing Director of the Asia Pacific Region of ADI's Medical and Health Division, the main technical features of ADAS1131 include: synchronous sampling without charge loss and dead time; ultra-low noise; configurable current input range; integrated 2 configurable High-speed ADC with sampling rate, internal buffer, decoupling and bypass capacitors for data acquisition; 3mW power consumption per channel; LVDS/CMOS serial interface; on-chip temperature sensor. ADAS1131 adopts 15x15mm 324-pin flat SiPBGA package, which contains decoupling capacitors for power supply and reference voltage. The ball grid array is an 18x18 full array, with a solder ball pitch of 0.8mm and a solder ball diameter of 0.45mm. The 0.8mm solder ball pitch enables more wiring between the pins, thereby reducing many laser holes and buried holes, improving the yield and reliability of the PCB, thereby reducing costs.
Compared with ADAS1131, ADI's latest generation ADAS1135 has greatly improved its main performance indicators and is compatible with ADAS1131 package. Users can easily upgrade the hardware system and adopt the latest technology in new designs. The ADAS1134 launched at the same time is a 128-channel version.
ADAS1131 is the industry's first 256-channel, 24-bit current digitizer module
For digital X-rays, ADI has introduced a 256-channel integrated front-end module ADAS1256COF (Chip-On-Flex),
In addition to the single-chip integration of 256 channels, 16-bit resolution, and 22us line scanning speed, the solution also provides 9 power consumption modes. "We know that power consumption and noise cannot meet the minimum requirements at the same time, so the power consumption mode The switching function enables users to choose the best power consumption and noise mode to meet the needs of the time.†Wang Sheng said, “For patients, the most concerned about radiation dose. Because in various examinations, X-rays The patient's body can cause harm. For this, the ADAS1256COF solution reduces the noise of the detector itself, so when the X-ray dose is small, the low-noise detector can also receive and clearly present the image."
Wang Sheng said that in the planning of the latest roadmap products, ADI emphasized further optimization of speed and power consumption, as well as products that integrate more system-level functions. "These products will also be available soon and have been tested by important customers in the industry. And it has been imported into its final product development."
ADAS1256COF integrates 256 channels, 16-bit resolution, 22us line scan speed and provides 9 power modes
In ultrasonic testing, ADI's products are concentrated on analog front-end chips, and related products have been leading the trend of similar products and solutions in the industry. The following figure is a summary of ADI's derivatives and representative products. It is not difficult to see that ADI is in this field. Leading position:
ADI Ultrasonic Testing Products
In addition to medical image detection, in terms of physical sign signal monitoring, ADI's products and solutions are leading the trend, solving the most core problems of users, and obtaining very considerable market returns. These include professional monitoring products (mostly used in hospitals) and wearable products (personal consumer goods or personal health products). Specifically, ADI has continued investment and product solutions in the fields of optoelectronic technology, physiological impedance measurement, physiological potential acquisition, temperature, exercise status monitoring, and environmental related (such as gas, CO2, and ultraviolet monitoring, etc.), and has gained in the market Widely recognized.
"Especially in the measurement of physiological signs signals by photoelectric method, ADI's ADPD series sensors and signal processing solutions are being designed and used by almost all major brand customers." Wang Sheng said, ADPD series products are specially used in various physiological functions of photoelectric method. The monitoring of physical signs has unique advantages. For example, ADPD142, APD153, ADPD144, and ADPD174 are currently on the market (that can be seen) with the highest integration (Photodiode+LED+analog front-end acquisition AFE+LEDdriver+ambient light suppression, etc., the output is the digital quantity of I2C), and the smallest size, power consumption The lowest (very flexible configuration), the best performance (while having advantages in size and power consumption) and a very mature solution (a large number of products have already been shipped). It can be used for diagnostic products and also for the collection of consumer-level product-related signs, such as heart rate, blood oxygen content, etc.
As shown in the figure below, ADPD174GGI can greatly simplify the challenges of system-level optical structure design, solve the problem of internal ambient light interference, etc., thereby ensuring the consistency of the final product and the cost and efficiency of the production process. At present, this module product has been recognized by the world Wearing manufacturers have adopted it and have already shipped them in large quantities.
ADPD174GGI can greatly simplify the challenges of system-level optical structure design
In August of this year, ADI just mass-produced the latest generation of photoelectric measurement module product ADPD188, making this type of application optimize and break through in terms of power consumption, performance, design simplicity, simplification of the customer's production line process, and cost.
In order to meet the ECG signal conditioning requirements of emerging fitness equipment, portable/wearable monitoring equipment and remote health monitoring equipment, ADI has introduced the low-power, single-lead, heart rate monitor analog front end (AFE) AD8232 and the latest AD8233. Different from the topologies used in many current integrated solutions, the highly flexible analog filtering configuration of AD8233 uses dual high-pass filters, combined with the internal instrumentation amplifier architecture of the chip and unconstrained operational (gain) amplifiers, allowing users to adopt multi-pole low-pass filters. Pass filtering technology to eliminate line noise and other interference, and can provide lead-off monitoring function in shutdown mode. It provides flexibility for system designers and raises the value and performance of fitness and medical monitoring to a new level.
AD8233 uses a different topology from many current integrated solutions
Another highly integrated ADAS1000 can be used in similar applications, providing high-quality and highly integrated multi-lead ECG, respiration and pacemaker detection and other all-in-one solutions. It is a high-performance diagnostic ECG. The preferred option for monitoring;
ADAS1000 provides high-quality and highly integrated multi-lead ECG, respiration and pacemaker detection and other functions in one
In the field of hospital and home portable medical electronics, ADI has a series of innovative products and solutions, such as the high-precision, low-power on-chip meter ADuCM350 that supports a variety of portable medical and healthcare fields, and has been represented in several domestic and foreign companies. Major clients have made milestone progress.
In addition, in the field of motion detection, ADI also has a series of innovative products and solutions, such as the breakthrough ultra-low power 3-axis digital MEMS product ADXL362, which consumes only 300nA in motion detection wake mode. The feature of ultra-low power consumption is an ideal solution for wearable motion monitoring equipment; similarly, we are interested in the value of low power consumption to users, so similar products with higher performance and more reasonable prices will be launched one after another.
"These ADI products are not a single generation product, but a series of products with strategic planning. The purpose is to lead the development trend of the market as much as possible, solve user system-level application problems and comprehensively improve the end user experience." Wang Sheng emphasized that ADI Continuous improvement in performance enhancement and cost optimization, thereby consolidating the market position of cost-effective advantages. Of course, there are different relative performance comparison conclusions for different application scenarios, specific design goals, and differences in user discrimination conditions.
He said that under normal circumstances, the overall performance improvement of ADI's new products should be at least 1/3 or more than the previous generation products. "In most cases, we can achieve greater performance. For pioneering The products that can help the complete machine manufacturer will usually bring more significant performance improvement. Of course, we usually do not increase the overall performance while bringing users an increase in system-level cost."
Ten million shipments
At present, the above-mentioned products and solutions have been widely adopted in the corresponding target application fields and other related fields. For example, the shipment volume of ADXL362 to a single customer is in the order of tens of millions; the ADPD series of optoelectronic products have been successively adopted by several generations of products among the main products of many domestic and foreign mainstream complete machine manufacturers, and its shipment volume is even more important. In the order of tens of millions of tablets; among professional diagnostic ECG and monitor products, the ADAS1000 series products, including multi-parameter monitors and "healthy integration" products for primary medical institutions, have been used by almost all major mainstream brand manufacturers. Adopted; AD823x family products are commonly used in personal and household health products. The product forms include healthy phones, healthy ECG chest stickers and other portable ECG products, and the cumulative shipments have also exceeded expectations.
Wang Sheng said that even in the field of large-scale professional medical imaging inspection, ADI's product share and shipments are far ahead. Ultrasonic analog front-end products have become the industry's gold standard products; in the field of digital flat-panel X-ray machines, ADAS1256 series products The total channel number of shipments is also in the order of several million; the ADAS11xx series, which is widely used in medical CT, is also very impressive among the world's leading CT manufacturers.
Steady growth momentum
According to Wang Sheng, ADI will maintain a steady and sustained growth momentum in the application field of medical electronics for many years. It is initially estimated that its growth rate will remain three times the GDP growth rate.
"ADI is very optimistic about the technology and business prospects of these business areas, and will continue to focus on strategy, and actively participate in related discussions and invest in related technology and product development." Wang Sheng said, "ADI will continue to maintain its presence in the medical electronics field. We continue to increase investment in technology, products and human resources, especially in the field of sign signal monitoring and medical imaging detection market where home/personal medical applications are emerging markets, and we will work with customers to overcome technical challenges and promote industry development.
In fact, ADI's own medical business team already has biomedical experts to help the entire team provide better solutions to customers. In addition, ADI also has local technical experts with in-depth understanding of medical regulations. They will work with customers to complete the design challenges of performance and reliability of all specifications in the relevant medical standards. ADI has a considerable software development team, as well as third-party partners, able to provide a full range of software, hardware and system-level applications.
Wang Sheng said that ADI hopes to work with customers through its continuous investment to help the ultimate patient (or user) and doctor solve the problems they face, such as measurement accuracy, ease of use, cost, and reliability. I also hope to work tirelessly with customers to break through the boundaries of existing product forms in terms of business model and product application forms. In the field of medical electronic applications, to solve the "difficult and expensive medical treatment" that everyone faces. "Medical resource distribution", "graded diagnosis and treatment" and "improving primary medical facilities" and other challenges have made contributions to the industry.
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