Taiwan LED lighting price war to open billions of light does not set a price stop loss point
Philips, the world's leading lighting factory, has announced that the average price of LED bulbs will drop by at least 20% this year compared with last year, setting off the price of Taiwan's LED bulbs. Yiguang, which beat Taiwan’s first brand image, immediately took over this move. On July 25, Yiguang announced a new promotion package for LED bulbs of 999 yuan, which is equivalent to a 33% price cut.
Yiguang Chairman Ye Yufu pointed out that the global layout of LED lighting this year is to follow the price war, and Yiguang does not have a stop loss point. Ye Haofu pointed out that traditional lighting has gone through three knockouts, LED lighting has to start the first wave, Yiguang has prepared for this year's price war, so this year there is no stop-loss point, nor does it affect the profit growth trend of Yiguang this year. .
He stressed that operating brands really costs money, but Taiwan has LED upstream and downstream technology. As the LED lighting market is rising because of the price, the competition between the international and European brands is zero-day and highly competitive. There is a great chance in the future, so Yiguang will stick to the brand road.
Yiguang's brand road this year is based on Taiwan's global layout. Ye Haofu said that he is actively deploying channels on the mainland. Therefore, the brand marketing budget has doubled this year, which is to focus on the layout of the mainland market.
Looking forward to the market situation in the third quarter of this year, Ye Haofu said that although the lighting is not worrying, the demand for backlight is still unclear, and the demand for the 11th holiday is still more clear. He further pointed out that the peak of the May 1 holiday shipment has passed, and the mainland's subsidy policy for energy-saving benefits has expired at the end of May. Therefore, the LEDTV backlight performance began to weaken at the end of June, and the current growth momentum is still unclear. It is estimated that the performance of the third quarter will be about the same as that of the second quarter. Once the backlight demand can be successfully received from the eleventh holiday LEDTV in August, there is still a peak season in the third quarter.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
Yiguang Chairman Ye Yufu pointed out that the global layout of LED lighting this year is to follow the price war, and Yiguang does not have a stop loss point. Ye Haofu pointed out that traditional lighting has gone through three knockouts, LED lighting has to start the first wave, Yiguang has prepared for this year's price war, so this year there is no stop-loss point, nor does it affect the profit growth trend of Yiguang this year. .
He stressed that operating brands really costs money, but Taiwan has LED upstream and downstream technology. As the LED lighting market is rising because of the price, the competition between the international and European brands is zero-day and highly competitive. There is a great chance in the future, so Yiguang will stick to the brand road.
Yiguang's brand road this year is based on Taiwan's global layout. Ye Haofu said that he is actively deploying channels on the mainland. Therefore, the brand marketing budget has doubled this year, which is to focus on the layout of the mainland market.
Looking forward to the market situation in the third quarter of this year, Ye Haofu said that although the lighting is not worrying, the demand for backlight is still unclear, and the demand for the 11th holiday is still more clear. He further pointed out that the peak of the May 1 holiday shipment has passed, and the mainland's subsidy policy for energy-saving benefits has expired at the end of May. Therefore, the LEDTV backlight performance began to weaken at the end of June, and the current growth momentum is still unclear. It is estimated that the performance of the third quarter will be about the same as that of the second quarter. Once the backlight demand can be successfully received from the eleventh holiday LEDTV in August, there is still a peak season in the third quarter.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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