The air-conditioning industry is highly concentrated

In the air-conditioning industry, Hengqiang was strong. In December 2010, the two giants of Gree and the United States actually reached 60%. In 2010, the sum of the two giants reached 54%.

According to the latest industry research on the industry's online air-conditioning industry, the highly concentrated situation of the air-conditioning industry in 2010 has been very obvious. The top four market share has reached 66%, and the sales volume of Gree has increased by 43% year-on-year, slightly lower than the average growth rate of the industry. (44.8%), the growth rate of the other three companies exceeded the average growth rate of the industry.

Overall, in 2010, the total sales volume of air-conditioning sales was 95.21 million units, a year-on-year increase of 44.8%. Among them, domestic sales reached 51.32 million units, surpassing 50 million units for the first time, an increase of 36.7% year-on-year, and maintained a rapid growth for 18 consecutive months, while exports reached 43.89 million units, an increase of 55.7% year-on-year, exceeding the level before the financial crisis. .

Why is it beyond expectations?

For the ultra-expected growth of the air-conditioning industry in 2010, the industry is generally surprised. Luo Qingqi, senior director of Paler Consulting, said: “In the second half of 2008 to the first half of 2009, the air-conditioning industry was affected by the financial crisis, and the shipment volume was greatly affected. It is a sharp drop in exports, so the rapid growth of the industry in the first half of 2010 is normal, but maintaining such a high speed is indeed beyond the expectations of all practitioners."

For the air-conditioning industry, the prices of raw materials such as copper and aluminum continued to rise in 2010, and the subsidy standards for energy-saving and benefit-minded projects began to fall sharply from June 1. The major export markets such as Europe and the United States still did not completely escape the shadow of the financial crisis, while the national real estate macro The intensity of regulation has been strengthened in the second half of the year, but this has not hindered the rapid growth of the entire industry.

According to the industry online research report, domestic air-conditioning sales increased by more than 20% year-on-year after March 2010. In August 2010, the peak season hit an 80% year-on-year high growth. After October 2010, air-conditioning sales in the off-season remained high, and the growth rate remained above 50%.

The impact of real estate regulation on the air-conditioning industry is limited. Some industry insiders pointed out that after nearly one year of policy adjustment, the negative factors have been exhausted, and real estate sales have begun to return to a steady state. At the same time, this year's 6 million sets of affordable housing construction, part of the hedging impact of the first half of 2010 on the air conditioning sales in 2011. In 2011, 10 million sets of affordable housing investment exceeded market expectations, making up for the impact of commercial housing sales.

In addition, the third- and fourth-tier and rural markets are regarded as the most important cornerstones for the continued growth of domestic air-conditioning sales. The industry online report pointed out that the level of domestic urbanization is expected to continue to increase, while China’s current 46% urbanization rate is certain. The problem of “pseudo-urbanization”, and the annual addition of 20 million urban subscriptions will promote the corresponding increase in air-conditioner sales. At present, the number of air-conditioning in rural areas is only 12%, and it is mainly concentrated in the eastern region. In 2010, air-conditioning became a refrigerator and color TV. After the third home appliances to the countryside, the future rural air-conditioning market is still optimistic.

In terms of air-conditioning exports, it exceeded 40 million units in 2010. The impact of the financial crisis has gradually subsided since January this year, and the export growth rate is significantly faster than domestic sales.

Luo Qingqi pointed out that rising labor costs, reduced export tax rebates, appreciation of the RMB exchange rate, and trade friction all constitute negative factors for exports, but there is no slowing trend in terms of recent home appliance export data. Domestic complete product clusters and product support, scale advantage Obviously, these advantages cannot be copied or transferred in the short term.

Not everyone is happy

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