The lighting market is stunned by the "Indian fever".
[Text / Gaogong LED Xu Chaopeng] Since 2015, Gaogong LED has visited several lighting companies. It seems that the most common thing is that the business is not doing well, and the export market bears the most impact, especially the entry. After the second quarter of this year.
“Currently, the number of export-oriented enterprises is increasing, the pressure is getting bigger and bigger, and the competition is becoming more and more fierce, especially in terms of price competition. For our lighting companies, it is increasingly difficult to bundle a fixed foreign customer.†80 Liu Ruijin, general manager of Shenzhen Shiyuhong Optoelectronics Co., Ltd., who is an export market, has his own understanding of this year's export market.
It is true that not all LED companies are facing the “slow performance†this year, but it is an indisputable fact that the collective pressure is “extremely increasedâ€.
However, among them, the Indian market has unexpectedly become one of the few growth points in the export market this year. “The process of killing the halfway,†the industry began to gradually harvest the “blue oceanâ€.
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“The business in the Indian market is very good this year, which brings me a big surprise. We are now working with the factory in Sylvania India (German has been acquired by the Havells Group in India), the next step It is expected that the end of the year will go to the Indian market for detailed research to further open up the market blue ocean." Zhao Nannan, sales director of Igor Lighting Industry Center, told Gaogong LED.
Indeed, as the second largest country in the world, India has become one of the top ten economies in the world, and its economic growth and market volume cannot be underestimated. At present, with the rapid development of the economy, the growth rate of the Indian LED industry in recent years is particularly alarming.
“Because the current level of manufacturing in India is not high, the overall level of LED lighting products in the market is relatively low. Compared with the higher thresholds in Europe and North America, domestic companies are turning to the Indian market and are likely to enter the ranks of their high-end products. In addition, India The government is planning to encourage the use of LED products. In the future, the annual growth rate of the Indian LED market will continue to rise, becoming the battlefield for domestic LED companies to actively 'rush the beach'." Zhao Nannan mentioned.
Indeed, starting this year, domestic companies have begun to focus on laying out the Indian market. At the beginning of last month, Liard (300296.SZ) invested 1.25 billion rupees (about 121 million yuan) to invest in India's largest LED display production. MIC Electronics (MIC), the move is also the first shot of the domestic LED companies officially entered the Indian market.
At the same time, Indian Prime Minister Modi has relaxed restrictions on LED lighting products supplied by the Indian government after winning the general election (the initial procurement requirements are for the design of products including international giants such as Nichia, Lumileds, Cree and Osram). As a result, several well-known LED lighting manufacturers in China, including Mulinsen, Foshan Lighting, Guoxing Optoelectronics and Hongli Optoelectronics, as well as Taiwanese manufacturers such as Edison Optoelectronics and Everlight Electronics have passed the supplier qualification review and continue to enter India. The market "Nuggets."
“Because the Indian government stipulates that the mercury content of compact fluorescent lamps must be reduced from the current index of 15-20mg/lamp to less than 3.5mg/lamp, and it will drop to less than 2mg/light in 2020. Straight tube fluorescent lamps have less mercury content and Below 5 mg / lamp (from the current 15-16 mg / lamp), the Indian LED industry is expected to have a substantial growth, will account for 60% of the entire lighting industry by 2020, LED lighting market potential is huge." Li Shengfa, senior analyst at the Research Institute of LED Research (GGII), said.
According to GLII analysis, the demand for LED products in India is mainly imported, 80% of which are imported from China. With the rapid development of urbanization and industrialization in India, the market value of LED lamps in India will reach 100 million by 2020, including 2015. - In 2020, the output value of LED street lamps will reach 41 million.
“The Indian LED market will be one of the most promising emerging markets in the global LED market. Especially after the Indian election, the newly appointed Prime Minister Modi promised to install at least one bulb per household by 2019. This is to increase the confidence of LED lighting in the civilian market.†Lin Jiliang, general manager of the Mulinsen marketing center, mentioned that this is a golden opportunity for both Mulinsen and the domestic LED lighting companies. India will become A "fertile soil" to be further developed.
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