The price of Hisense ULED TV in the United States is three times higher than domestic brands




On August 27th, Hisense Group held a press conference in New York and officially launched its ULED TV in the United States. It will be launched in Amazon. It is understood that, before Hisense TV has also entered the United States BBY, Wal-Mart, including the mainstream channels, including high-end products in the world share third. This is another move by Hisense in the US market since the acquisition of Sharp Americas at the end of July.


Hisense said that its ULED technology has filed 15 international invention patents and more than 170 domestic patents. At the same time, ULED and OLED were compared and experienced by U.S. professional evaluation agencies at the site. The results show that ULED is superior to OLED in picture quality experience and cost performance. Previously, in a research report released by Southeast University in August, it showed that Hisense ULED has advantages in terms of clarity and other indicators in comparison with Samsung's SUHD and LG OLED TVs.

Currently listed in the United States is Hisense 65-inch ULED TV, has not yet announced the price, but the relevant personnel said that this is definitely the highest-priced Chinese brand sold in the United States, three times higher than the price of similar domestic brands about. According to domestic data, the price of Hisense 55-inch ULED TV is about 12,000 yuan, while the 65-inch ULED TV is still not available for sale.

Update:

According to Hisense, the ULED TV model released in the United States is 65H10B, priced at US$2,999, or approximately RMB19,000, and the corresponding TV model in China is 65X910T. It is not yet available for sale, and the price will be RMB 18,000. about.

Liu Bin, general manager of Hisense USA Branch, said that Hisense will use Hisense + Sharp's dual-brand strategy in the United States, and it is expected that the annual growth target will not be lower than 30%. Liu Bin analyzes that Hisense’s strategy is to benchmark technology against Samsung, but the price is slightly lower than that of Samsung. Although Hisense appears in the United States as a high-end product image, its price is as high as US$7,999 due to the inclusiveness and maturity of LED technology. OLED is actually more cost-effective. Lin Bin also stated that American users don’t talk about emotions. They value what they can get. The core of Hisense’s sales strategy is to allow consumers to buy the most desirable and most satisfactory products at the price that they can afford.

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