The price and policy of a two-pronged approach, next year LED TV occupy the Chinese market 1/3

According to the statistics of DIGITIMES Research, the LED-backlit TV (LED TV) market in Mainland China began to grow from the second half of 2009. From May 2009 to May 2010, it accounted for a significant increase of 18.65 percentage points in the sales of LCD TVs, especially in the LCD TV market. After the May 1 holiday in 2010, it jumped 10 percentage points more than in March.

Compared with the price of cold-cathode lamp (CCFL) backlit LCD TVs, the price of LED TVs also decreased from about 3 times when it was launched in 2008 to 1.5 times that in May 2010, and it was further reduced to 1.2 times as low as August 2010. However, compared with the continuous increase in sales of LED TV, sales of CCFL TV began to decline, from the counters of major domestic electric appliance retailers GOME and Suning in first and second-tier cities. During the May 1st sales of LCD TVs, LED TVs The share increased to nearly 40%, while the relative CCFL TV dropped to 60%.

With the continued growth in sales of LED TVs, the major domestic color power plants and foreign companies are optimistic about the development of this product line, and continue to launch new products; among them, DIGITIMES Research analysis, foreign-funded giants Samsung Electronics, Sharp (Sharp ) As well as local mainland company Hisense, LED TV shipments accounted for more than a quarter of their respective LCD TV shipments. Another domestic mainland company, Skyworth, has a quarter-to-quarter shipment volume. The slower-than-expected TCL claims that it will launch a variety of new 32- to 55-inch LED TVs after August 2010.

In addition, the mainland will also implement flat-panel TV energy efficiency limit values ​​and energy efficiency rating standards from December 1, 2010, stipulating that products that do not meet thin TV energy efficiency standards must be removed from the shelf. This provides a major policy aspect for LED TVs with better energy-saving effects. profitable. Therefore, under the dual influence of price reduction and policy factors, DIGITIMES Research estimates that the penetration rate of LED TV in mainland China will reach 33.8% in 2011. In 2012, it is expected to surpass CCFL TV and become mainstream in the TV market.