1. Analysis of traditional crystal lighting industry In the current crystal lighting industry, when the word "crystal lamp" is mentioned, the huge crystal brilliant chandelier will appear in the consumer's consciousness. Indeed, traditional crystal lamps have always occupied the consumer's understanding of "crystal lamps." This has something to do with the history of the development of crystal lamps. From the generation and application of traditional crystal lamps, it has been three to four hundred years old. The first crystal lamp was produced in France and spread to the whole world. Up to now, it has been divided into two major styles: one for crystal chandeliers for hotel projects or villas, and the other for new ones in recent years, such as crystal low-voltage lamps, crystal candlestick lamps, etc. In the past few hundred years, the crystal lamp has been stable due to its gorgeous, luxurious and high-end products. It cannot be denied that traditional crystal lamps have always been the mainstream of the current crystal lamp market. However, the development of crystal lamps has been carried out so far, and there are many problems:
a. The middle and low-end are flooding the market, and the brands are mixed. The concept of the product grade is vague, the small pendants used are shoddy, the crystal material is vitrified, and there is a suspicion of counterfeiting. High-end crystal lamp brand is scarce.
b. Style and style innovation is slow, Datong is different from each other, a few different lights, fashion lights, but the process is rough, the shape is mediocre.
c. The market price is chaotic, and the level of craftsmanship is not consistent with the price.
In terms of lighting pendants, because the quality of domestic pendants is very different from imported crystals, domestic crystal lamps only have advantages in terms of price, and they can only enter the international market by price, otherwise there is a danger of being reinstated by imported crystals.
2. Crystal glass craft lamp industry analysis
The crystal lamp I refer to refers to the crystal glass craft lamp, that is, the crystal room lamp, including the crystal table lamp/floor lamp/wall lamp series. Its production is relatively young, and it has been applied and promoted by the new Lianli Crystal Products Lighting Factory after breaking through the deep hole technology of crystal cold processing. It belongs to both the crystal lamp series and the room lamp series. In the past, similar room lights were mostly pressed light, hollow glass light, and marble light. It enriches the series of crystal lamps and changes the style of crystal lamps for hundreds of years. It has greatly taken the application of crystal in lighting, and expanded the application range of crystal to meet the needs of luxury consumers and ordinary consumers. Demand.
Crystal glass craft lamp, because of its material transparency, refraction, and sense of consistency similar to imported crystal, plus technical processing advantages and the support of the crystal origin government, after several years of hard work, the crystal The lamp has been widely accepted by domestic and foreign customers. Especially in Europe and the United States, the demand for such lighting has been increasing year by year. Every practitioner of crystal glass craft lamps has also achieved good returns.
However, because of the short development time of crystal glass craft lamps, the industry is still an emerging industry. There are not many production enterprises engaged in this industry. At present, there are mainly domestic and foreign export of crystal craft lamps in the following industries:
a. Professional crystal craft lamp manufacturer. That is to say, the product is a unified production enterprise, such as Xinlianli Crystal Products Lighting Factory, based on Zhejiang Detianxia Crystal Co., Ltd., specializing in R&D, production and sales of such crystal lamps. At present, such enterprises are still rare in China.
b. Professional crystal lamp manufacturer. In addition to traditional crystal lamps, it also produces crystal craft lamps, which are diversified companies in crystal products. Such as Zhongyi Lighting, Zhenxiong Lighting, Chunhui Lighting, Weishahua Lighting, Baohui Lighting, Arc de Triomphe Lighting, and so on. Since the foundation of “China Crystal Township†in Pujiang County of Zhejiang Province has been formed, such enterprises do not directly produce crystals, but they can complete the production by ordering the original crystal glass parts from Pujiang crystal glass manufacturers. Most of the product styles are modeled after the design of professional crystal craft lamps. Some manufacturers directly order such lamps from professional crystal craft lamp manufacturers to indirectly sell to customers.
c. Some export manufacturers. This kind of lighting is also manufactured and exported due to certain strengths and advantages of export resources. Such as Zhongshan's Huayu, Gaobao, Dongguan's Huichuan and so on. The source of the original crystal glass is the same as above.
In addition, some foreign lighting manufacturers are engaged in the manufacture of such products, but the cost of raw materials is relatively high. Some of them are imported raw materials from China, and some are lead-containing crystals. The products are generally only supplied to their local needs and are not sold internationally. .
Of course, the rise of every potential emerging industry, coupled with the high profits in the early stage of the industry, will inevitably lead to competition in the future market. The same is true for crystal craft lamps, and there will still be new competitors entering in the future.
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