About TV's purchase strategy - non-Baidu, only personal opinion! Suning, Gome, Tong Cheng and other KA platforms and friends from major manufacturers have gathered opinions within the circle...
At present, the selling point of TV on the market is hot, what 4K, Internet, cloud TV, smart, 3D, etc., the more functions, the higher the price, which is a universal law, so how to choose the right one?
1, screen size: TV's best viewing distance is about 3 to 3.5 times its diagonal (ie screen size), in this distance range, vision is just right, so you can fall back on this distance to launch the TV you need The size is not the bigger the better, the screen is too big, the frequency of eyes turning faster, it will feel very tired. For example, the distance from the TV wall to the sofa is 3.5 meters, and a screen size of 46 (47) inches can be selected.
2. Functional requirements: Buying TV may not only be to watch TV, some friends hope to have 3D or play somatosensory games, but there is a fact that may be ignored - when you buy a TV with 3D function or other new gadgets After the frequency of your use is not high, then you may regret that you should buy a simpler. Therefore, you must be clear about your needs for additional features of television, and there is no need to pay for unrelated functions.
3, technical specifications: 4K is currently a very hot selling point of a technology, 4K is simply the resolution of the screen has reached 3840*2160 pixels, almost 4 times the current ultra-clear 1080P. Whoever does not like clear, but please pay attention to the fact that 4K is a parameter of the TV itself, it supports 4K resolution drawings or sources, but currently the market is really a 4K source (usually test video ) Digital television, cable, and even set-top boxes are all well and there is no overall support for 4K ultra-clear. You saw the 4K display in the mall was stunned, but to buy home and found that watching TV and other differences is not too big, I feel cheated, in fact, this has nothing to do with the TV itself, but businesses are bragging in advance that this support is not enough The selling point only.
4, after-sales service: choose a reliable and comprehensive after-sales service system manufacturers, although the current LCD panel technology is mature enough, but after all, it is still electronic products, who can not guarantee 100% no problem, the reason why stressed this aspect, because I found a lot Friends tend to LeTV, Xiaomi television and other online marketing brands. Admittedly, the price of the products of the Internet merchant brands is indeed higher, but please pay attention to another fact - LeTV, Xiaomi and other network TVs are not independent production factories, and they can only find third-party OEM OEMs, regardless of the foundry's As for the technical strength, if there is a post-sales problem, the processing cycle will be very long, because it is necessary to find a representative factory to deal with it and the communication cost is there. The traditional TV manufacturers have accumulated after several years of precipitation, have a perfect after-sales service chain, to ensure that normal and timely handling of after-sales problems. If you believe that your character will not encounter after-sales, you can rest assured to buy music or millet and the like.
5. Brand Selection: Choosing tangle disease is a very difficult problem for people. People often ask me: Which is better than XX and XXX? I can't answer such general questions—because you don't know what your needs are. As mentioned above, after comprehensive consideration of screen size, function, technology, service, etc., the final choice of brand and model is a difficult problem. My suggestion for this is:
A. The budget is not bad enough, priority is given to the joint venture brand - local tycoons can choose Sharp, followed by LG, then Samsung, Sony, other pioneers, Philips, etc. depends on your awareness of the brand;
B. The budget is limited. Consider the domestic brands—Hisense, Skyworth, TCL, Changhong, etc. These are all old TV manufacturers with higher cost performance;
C, model, according to the manufacturer's planning routines, if the technology is not updated, the general is to take the new bottle of old wine routine - before the configuration of a shell, change the model to increase sales, so for the so-called new products, we must compare The specifications of the same series of products, to see if you spend more money.
Finally, there are some tips for your reference:
1, on the purchase of the demo machine. Various shopping malls will display demonstration prototypes. Generally, 2 to 3 months after the new products are on the market, the manufacturers will discount these prototypes. The prices I understand are 7 to 20 percent, and the prototypes are used as test demos. The quality and performance are OK at first. In addition, in terms of after-sales, it must be confirmed by the manufacturer to enter the after-sales service system list (inspection of the fuselage can be checked and within the scope of warranty), then you can consider starting, if you have acquaintances, you can get information in advance, otherwise you can only Try your luck on your own. Just like a car 4S shop, but the test drive is generally difficult to buy, but the TV prototype is not so difficult. For those who don’t have enough budget but prefer a certain brand and don’t care about new products, they can focus on this.
2, on the online and offline price comparison. In the past few years, the e-commerce business has been so fierce that JD.com, Amazon.com, and Tmall have rushed to refresh the prices of home appliances. The offline store has a hard time serving as an experience shop and has not received service fees. In this regard, KA platform manufacturers have also made corresponding requirements, the manufacturer's operating idea is a configuration divided into two models sold separately, such as LG's 5450N series is only sold online, corresponding to the 6100 series in the physical store supply, Or it is the proportion of the models on the contraction line under the pressure of the manufacturer, and the main model is placed on the offline sales. Or that sentence, first look at their real needs, if the price is not the same (less than 300 yuan), it is recommended to go to the store to buy; if the online price is more favorable, then try to choose like Jingdong, Tmall official flagship store Such reliable electronic business, a small number of Taobao shop for sale refurbished machines, the price is low and scary, that is no after-sales service protection, not recommended for purchase.
3, on the timing of purchase. Everyone knows that during the May Day, National Day, Chinese New Year, etc., businesses will be discounted, while at the same time like 08 will regularly organize electrical buy, eliminating the hard work of everyone's price, so friends with limited time can follow the flow, if it is busy When friends who have researched on home appliances are advised to step on non-holiday holidays and grasp the law of the product launch cycle, as long as the prices are basically bottomed out, they can basically reach an ideal price.
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