Who is barley trying to withdraw from the next falling Internet TV?
Today, some people in the industry have disclosed to the “Home Appliances Business†that the barley TV is already facing bankruptcy. At present, the team of the barley television has been disbanded, and the television project has entered the end of the inventory phase.
Barley Technology is a subsidiary of Dr. Peng, an operator. Dr. Peng Peng Telecommunications Media Group, which was successfully listed on the Shanghai Stock Exchange since 1994, has Beijing Broadband Communications and Longitudinal Broadband.
As the first telecom operator TV, its core strength lies in the network environment provided by Barley Super TV, which is the super broadband of barley. In addition to barley television sales in the e-commerce platform such as Barley Mall and Jingdong, it will also distribute 2,000 business offices in 92 cities nationwide, with more than 30,000 pushing and after-sales service personnel.
On February 4, last year, Zhou Liuqing, the then general manager of Barley Technology, told a conference on “Barley TV†that the business model of barley TV not only relied on hardware sales revenue, but also provided services to users and formed “ Content + hardware + advertising + applications + broadband business model.
In other words, not relying on hardware to make profits, this is basically the same as music as millet ideas, buy one, lose one, rely on capital operations and content charges to make up.
As we all know, the core of Internet TV is content, and the content is a high-input industry. It is not known how much money LeTV, iQiyi, and Sohu video have made into the content field. In 2015, although video sites are expected to usher in a profit turning point, Dr. Peng In terms of content, the use of Galaxy Internet TV licenses, in addition to iQIYI's free content, also collected some non-mainstream paid content. Is this really satisfying the user? This is one of the reasons for the defeat of barley television.
Internet companies know the most about cooperation and mutual benefit, and they are not as happy as Lola music, so Google can do Android and BAT needs to be an open platform. However, like Dr. Peng, it is a wonderful thing to be in the best position of a telecom operator and to take it all up and down. What's more, TV is the industry where this hardware threshold is not too high. The key is to win together with content providers and software vendors. This is the second reason for the defeat of barley television.
As for barley TV, there was little sales in one year. However, the update from the barley TV station stayed on August 24, 2015. Most of the information was scattered before July. It was mostly barley boxes. The information, Barley TV's sound is minimal. It shows the problem.
Barley TV is by no means the first fallen Internet TV brand, nor will it be the last fallen Internet TV brand. Analyst Peng Si of home appliance industry analysts said that under the Internet+strategy platform, many internet companies have entered the color TV market and joined the color TV warfare. However, many Internet companies are not able to sustain their business model and build a commercial platform, leading to some brands. Will slowly retreat.
So, those Internet TV brands could not survive this winter, those Internet TV brands can usher in the spring of 2017, we will wait and see!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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