Zhang Xiaofei: Channel revolution and liberation are only on the eve

Sponsored by Gaogong LED, the channel development activities of the "LED Lighting Channel" weekly magazine - "2013 China LED Good Products Roving Exhibition and Merchants Conference" will be held in Hangzhou, Changzhou, Nanjing, Linyi, Fuzhou, the first phase from March to May. 12 key lighting distribution market cities such as Hefei, Changsha, Nanning, Kunming, Chongqing, Chengdu and Xi'an were held one after another.

On March 19th, the high-tech event organized personnel to go to the second stop, Changzhou. Since the preparatory work was done before, the Changzhou station meeting was very successful. The latest research report of the LED industry and the new products of excellent enterprises were released on the spot, attracting more than 160 dealers to participate.

During the meeting, Dr. Zhang Xiaofei, CEO of Gaogong LED, Zhang Chao, Director of East China Region of Mulinsen Lighting, He Mingli, General Manager of Qinshang Optoelectronics Shanghai Branch, Yao Huaiju, Chairman of Haobo Lighting, He Feng, Lighting Marketing Director of Auman, and Laiwei Optoelectronics Sales Director Mao Zilai, Lianchuang Optoelectronics Sales Director Li Wenjing, Aoting Lighting General Manager Su Hengbing, Jiangsu Guanghui Lighting Market Chairman Xiao Xiaohong, Lianchuang Optoelectronics Sales Director Li Wenjing and other guests on the LED lighting channel development bottlenecks and countermeasures, vendor channel cooperation mode and Issues such as practice are discussed in depth.



Zhang Xiaofei, CEO of Gaogong LED, said that in the LED industry, both the middle and lower reaches are growing. The indoor lighting growth in the application field is the fastest, and the price decline is also the largest.

From the perspective of investment trends and patterns, the revolution and liberation of the application channel is the most popular, and of course the competition is the most intense. Therefore, in terms of applications and channels, neither manufacturers nor merchants have time to wait.

Since last year, traditional enterprises, export enterprises, multinational corporations, state-owned enterprises and other multi-level enterprises have carried out large-scale channel construction. It can be seen that there will be major changes in the interests and brand structure. For example, the advance of the price war may make the lighting industry polarize and the lighting spring will come early.

It is expected that the penetration rate of LED will reach or exceed 50% in 2015, and the shake of confidence is on this critical line. If the dealers still do not pay full attention to it, it is likely that it will be a matter of time.

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