Zhen Mingli spends 2.3 billion mainland exhibition stores

Fan Bangyang, Chairman of Zhenmingli Group, revealed on August 18 that in response to the trend of strong market growth momentum and LED bulb cost decline, it plans to open 2,000 Zhenmingli lighting stores in major cities in mainland China within three to five years. Lighting, direct and joining. Due to the need to deal with logistics, inventory and other issues, the fund is roughly estimated at RMB 500 million (about NT$ 2.35 billion).


It is reported that the group has established store offices in first-tier cities such as Shenzhen, Guangzhou, Shanghai, Beijing and Tianjin. The cost of opening a store for each store is several million yuan.


In order to solve the funding problem, Fan Bangyang said that the store will be opened in a large number of franchise stores. In order to encourage joining, there is no franchise plan, but the franchisees must prepare RMB one or two million yuan for the delivery of goods. Shop opening costs.


Fan Bangyang said that Zhen Mingli has opened a specialty store in Hong Kong this year and will open a store in Taipei next year and will expand to the main metropolitan area of ​​Taiwan.

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